The costs for Radio advertising are transparent and depend on various factors. Contrary to popular belief, Radio advertising is also very efficient for smaller budgets.

The two main cost blocks:

  1. Production costs: For the creation of a professional Radio spot (incl. concept, speaker, music and production) you should expect costs from approx. EUR 450.
  2. Switching costs: These costs are incurred for the broadcast of your spot. They are calculated per second and depend on the following factors:
    Broadcaster and Reach: National broadcasters are more expensive than regional or local broadcasters.
    Broadcasting time: The morning hours (approx. 6-10 a.m.), when most people listen to Radio, are the most expensive (“Drive-Time”). Prices are lower in the evenings and at night.
    Booking volume: The more spots you book, the cheaper the price per second usually becomes due to discounts.

The cost per mille (CPM):
In order to compare the costs of different media fairly, the CPM is used. It indicates how much it costs to reach 1,000 people. Radio advertising often has a very advantageous, i.e. lower, CPM compared to TV or Print. The prices per second can vary greatly, from less than one euro for small local broadcasters to almost 200 euros for national broadcasters during prime time.