Goldbach Commercial Content strives for a new approach with new possibilities in the area of content in connection with crossmedia and is therefore independent of classic media booking. Agreed targets and annual sales still only apply to bookings via the corresponding Goldbach Units.

Goldbach Commercial Content consists of the inventory of various media and publishers, all of whom have their own scope for action. As a result, overarching conditions cannot be specifically defined in that sense. Ultimately, the conditions depend on the booking volume and the integrated media.

While creative agencies provide the creative input and ideas, and media agencies define and book the media, Goldbach Commercial Content primarily acts as an intermediary for media and content opportunities. The content is created based on an idea and played out via the appropriate channels. If available, existing assets [...]

Overall, GCC creates well-thought-out creative concepts that are optimally tailored to each individual brand, campaign, goal, and target group - all from a single source - and thus offers a much more efficient, goal-oriented, and broad-based approach.

Depending on the content, some of it can be readily used for other publishers/media. In some cases, a buy-out is required, which is usually calculated as a certain percentage of the production costs.

Goldbach Commercial Content offers an extensive portfolio of diverse content options across all media. In addition, there is the possibility of expanding created content, such as influencer content, to other media and thus creating an authentic story. The fact that Goldbach Commercial Content is not limited to a single [...]