By integrating Digital Audio into Goldbach Regional’s booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms.

Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers into its own Advertising platform, the Goldbach Booking Tool. This primarily benefits regional SMEs Advertising.

Thanks to the technical expansion, Digital Audio spots can now also be booked specifically for regions, which makes the Advertising format particularly attractive for SMEs. The Goldbach Regional marketing unit is thus expanding its regional Advertising portfolio to include Online including social media, DOOH and Print.

Thierry Furrer, Managing Director of Goldbach Regional, comments: “We are delighted to now be able to offer our regionally based clients Digital Audio Advertising ‒ an Advertising channel that reaches the Target group on a completely different sensory level, coupled with the efficiency of programmatic booking.”

Preroll and midroll spots as well as Spotify Audio Ads are available to advertisers with the usual targeting options according to age, gender, time, location, etc. Delivery is fully automated via the in-house Splicky technology.