TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
Network

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Network
      Region
      Werbeform

      • Ad bumper move / ID Spot

      • Basic and Reminder SingleSpot

      • Billboard sponsorship

      • Corner placement in the advertising block TV Spot

      • CutIn Horizontal

      • CutIn Zoom

      • Fast Forward Ad

      • Indiv. Split / MoveSplit

      • Logomorphing / ID Spot

      • Pause Ad

      • PostSplit

      • PreSplit

      • ProgrammSplit

      • SingleSplit

      • SingleSpot

      • Start Ad

      • StationTipp

      • StationTipp Post

      • StationTipp Pre

      • TV spot

      Frequently asked questions about TV Advertising

      What special forms of advertising does Goldbach offer?2025-12-16T09:42:42+01:00

      Goldbach offers a range of special forms of advertising in the TV sector: CutIns, Split-Screens, Sponsorings, Branded Content, Special placements, Replay Ads, Influencer Spot and other innovative advertising formats.

      How do Replay Ads differ from classic TV Advertising?2025-12-16T10:13:22+01:00

      In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

      Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

      Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

      What studies does Goldbach conduct and where can I find them?2025-12-16T09:40:13+01:00

      Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

      How long can a TV commercial be?2025-12-16T09:45:36+01:00

      The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

      Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
      • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
      • Thanks to Replay Ads, additional Reach can be generated.
      • For the first time, there is the possibility of regional broadcasting on television.
      • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
      Which target groups can I reach with TV Advertising?2025-12-16T09:44:37+01:00

      With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

      What is TV sponsorship?2025-12-16T09:41:32+01:00

      TV sponsorship is the effective presentation of your brand immediately before, after, or even within a TV broadcast, creating a close connection to the program environment and increasing your visibility.

      On which channels are Replay Ads played out?2025-12-16T10:09:57+01:00

      Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

      When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

      The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

      Woman with phone to ear in front of laptop.

      For a successful TV advertising campaign

      We support you in planning your advertising campaign

      No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

      Offer

      Contact

      Go to Top