Subchannels on the Roadside Channel
Goldbach's comprehensive DOOH offering with over 40 partners is bundled into individual thematic networks, so-called channels, so that advertisers can address target groups across networks from a single source. One of these is the Austria-wide Roadside Channel. Segmentation into subchannels now allows even more targeted campaigns.
With a total of 44 locations throughout Austria and 17.4 million gross contacts, the Roadside Shopping Channel offers the ideal opportunity to support the shopping mood.
The Roadside Urban Channel includes 46 locations and 43.8 million gross contacts in primarily large-format spaces on busy shopping streets.
Roadside Big Screen includes 12.9 million gross impressions at a total of 40 locations and features advertising on the largest video walls, averaging 16.7m2.
The Vienna special Roadside Plus included particularly prominent moving image areas with 17 million gross contacts on heavily frequented Viennese streets, with locations such as Kärnterstraße or Mariahilfer Straße.
Roadside Special is the right place for special forms of advertising. In Vienna, for example, this is possible with a projection on Café Landtmann, Altmannsdorfer Straße or Wienzeile.