30.06.2022
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(Senior) Analyst - Revenue Management & Strategic Pricing (m/w/d) 80-100%

The Goldbach Group is a leading European advertising firm and part of the TX Group, the largest media corporation in Switzerland with brands such as 20 Minuten, Ricardo, Tutti, Tages-Anzeiger, Doodle and Zattoo. We market and mediate advertising in private electronic media with a focus on online, video, digital TV, digital out of home (DOOH) and performance marketing in Switzerland, Germany and Austria. The business unit “Goldbach Next” is in the center of the company’s digital transformation and responsible for product development and innovation, ad-technology solutions and engineering, revenue management and our operational infrastructure. We are based in the heart of Zurich with additional offices in Küsnacht, Berlin and Belgrade.

(Senior) Analyst - Revenue Management & Strategic Pricing (m/w/d) 80-100%

 

Responsibilities

  • Shape and refine pricing strategies and tariff structures for digital advertising products

  • Manage the Revenue Management Board with members of top-management to ensure a cross-functional exchange and coordination of pricing and yield management activities

  • Take ownership of the yield management function to improve revenues and optimize inventory utilization across all sales channels (direct sales, programmatic & self-service)

  • Lead a crucial dynamic pricing project and continuously improve the model / algorithm together with our Data Scientists and Sales Directors

  • Lead pricing related projects and drive the implementation of improvement measures across the organization

  • Analyze large data sets and deliver insightful conclusions and actionable recommendations for the top-management

  • Bring in know-how and new approaches from industries such as advertising, aviation, banking, travel, logistics or e-commerce

  • Occasionally lead digitalization and optimization projects across the group


Experience and Qualifications

  • 5-8 years of experience in an equivalent position or as a consultant with a quantitative background

  • BA/BS required, MA/MS/MBA preferred. Major in economics, engineering, finance, computer sciences or equivalent

  • Experience in a digital business environment preferably also working with customer analytics or advertising data

  • Creativity and vision: you have ideas how to create value through data, but you also know how to effectively test, implement and communicate them

  • Ideally, experience working with AdServer technologies such as DMPs, SSPs, Google Analytics is a plus

  • Ideally, experience working with BI tools (PowerBI, Tableau, etc.)

  • English is a must, German a plus


We do not accept unsolicited applications from third-party agencies.

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