Goldbach neXT bundles technology and product development

In order to give technological innovation within Goldbach even more power, Goldbach neXT is repositioning itself under the leadership of Alexander Horrolt. Jochen Witte becomes Deputy Managing Director and newly assumes the function of Chief Technology Officer at Goldbach.

Under the leadership of Managing Director Alexander Horrolt, Goldbach neXT, the TX Group's central technology and digital execution hub for advertising, is being reorganized. Jochen Witte, Chief Digital Officer Goldbach, will become Chief Technology Officer (CTO) of Goldbach as of September 1, 2021 and will take over the operational management of the newly consolidated Technology and Product Development division of Goldbach neXT. In this new role, Jochen Witte will also become Deputy Managing Director of Goldbach neXT.

In addition to the responsibilities within Goldbach neXT, the cooperation with Berlin-based Jaduda and demand side platform (DSP) Splicky will be intensified for cross-group synergies in the area of technology.

Roland Wittmann, Chief Strategy Officer, explains this move as follows: "With this structural adjustment, Goldbach is strengthening the areas of product development, data-driven advertising and technology, which are becoming increasingly important for classic media beyond the online sector and are of central importance for the sustainable development of Goldbach's business."

Alexander Horrolt, Managing Director Goldbach neXT, is pleased: "With Jochen Witte, we are gaining further proven tech expertise for Goldbach neXT and are bundling this even more strongly at a central location within Goldbach. I am looking forward to an even more intensive cooperation in terms of the best possible harmonization of our tech landscape, increasing innovative power and speed for the developments of our publishers and sales units."