Health Targeting

Spots are broadcast in real time according to various health criteria.

For example, if pollen levels reach a predetermined level, the system is signaled to play the "nasal spray spot" or the promotion of discounted eye drops. If flu waves are announced, the radio consumer hears a spot advertising a discount on flu medications. If the number of tick bites increases, the radio audience hears the appropriate spot for an anti-tick spray.

  • Targeting on current and predicted pollen levels
  • Targeting on the current and historical flu case numbers.
  • Targeting on current and historical tick bite counts

Possible areas of application

  • Specific offers on health situations (discounts, points, special prices, etc.)
  • Reference in the spot to the health situation to increase awareness (mention of pollen count, etc.)
  • Regional focus on flu season and tick numbers