Health Targeting

Spots are broadcast in real time according to various health criteria.

For example, if pollen levels reach a predetermined level, the system is signaled to play the "nasal spray spot" or the promotion of discounted eye drops. If flu waves are announced, the radio consumer hears a spot advertising a discount on flu medications. If the number of tick bites increases, the radio audience hears the appropriate spot for an anti-tick spray.

• Targeting on current and predicted pollen levels
• Targeting on the current and historical flu case numbers.
• Targeting on current and historical tick bite counts