"Together with our agency, we are always on the lookout for innovative ideas. The Swiss Radioworld solution was the perfect way to stand out from the multitude of advertising messages around the World Cup. The increased awareness that we were able to achieve through the campaign was reflected, among other things, in the large amount of positive feedback we received from our customers. The smooth campaign broadcast, the high reach of the network as well as the direct reference to the respective event, set Programmatic Radio apart from other genres. We are already looking forward to the further targeting possibilities and innovations."
Martin Koncilja, Head of Marketing, Microspot.ch