Swiss Audio Pool - for customers of classic radio campaigns
Exclusively for customers of classic radio campaigns, Swiss private radio stations offer a discounted digital audio package: When booking a classic radio campaign, place your message additionally on the stations' live and web channels at a reduced CPM for the duration of the campaign. We would be happy to plan the off- and online campaign for you.
Advertising formats and prices
| Format | Beschreibung | Platzierung | TKP | BK |
|---|---|---|---|---|
| mp3 | Die Schaltung kann synchron oder asynchron zum Schaltplan ausgespielt werden. | Webstreams der Privatradiostationen und 20 Minuten Musik, als Pre-Roll beim Start des Streams. | CHF 25,-* | 5% Rabatt gemäss Budgetvolumen |
Classic Radio Plus Digital Audio = More Range
Example: Calculation with campaign value CHF 214,000
With Suisse Audio Pool, the reach increases between 1 - 3% depending on the target group. Contacts decrease by only 1.6%, OTH decreases from 4.1 to 3.9 (e.g. CPM DA CHF 20).
| Leistungswerte Radio | Leistungswerte Radio neu | Differenz | Leistungswerte Swiss Audio Pool | Leistungswerte Differenz | Differenz Total | |
|---|---|---|---|---|---|---|
| Netto-RW in Tsd. | 3'828 | 3'773 | -55 | 231 | +176 | 4’004 |
| Kontakte in Tsd. | 16’256 | 15’443 | -813 | 515 | -298 | 15’958 |
| OTH | 4.2 | 4.1 | -0.1 | 2.2 | -0.221 | 3.9 |