Swiss Audio Pool - for customers of classic radio campaigns

Exclusively for customers of classic radio campaigns, Swiss private radio stations offer a discounted digital audio package: When booking a classic radio campaign, place your message additionally on the stations' live and web channels at a reduced CPM for the duration of the campaign. We would be happy to plan the off- and online campaign for you.

Advertising formats and prices

* CPM only valid when booking a classic radio campaign in the same period and with the same message.

FormatBeschreibungPlatzierungTKPBK
mp3Die Schaltung kann
synchron oder asynchron
zum Schaltplan
ausgespielt werden.
Webstreams der Privatradiostationen
und 20 Minuten Musik, als
Pre-Roll beim Start des Streams.
CHF 25,-*5% Rabatt
gemäss
Budgetvolumen

Classic Radio Plus Digital Audio = More Range

Grafik zur Reichweite

Example: Calculation with campaign value CHF 214,000

With Suisse Audio Pool, the reach increases between 1 - 3% depending on the target group. Contacts decrease by only 1.6%, OTH decreases from 4.1 to 3.9 (e.g. CPM DA CHF 20).

Leistungswerte
Radio
Leistungswerte
Radio neu
DifferenzLeistungswerte
Swiss Audio Pool
Leistungswerte
Differenz
Differenz
Total
Netto-RW in Tsd.3'8283'773-55231+1764’004
Kontakte in Tsd.16’25615’443-813515-29815’958
OTH4.24.1-0.12.2-0.2213.9

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