Weather Targeting

Spots are broadcast according to various weather criteria and in real time. Certain weather situations serve as triggers for the spot broadcast.

If, for example, temperatures fall to a predefined level, the system is signaled to play the "cold weather spot" or to advertise vacations in the sun. If hail is forecast, the radio consumer hears a spot that provides information on insurance offers for hail damage.

Facts about the effect of weather targeting

  • Weather is the second most important factor influencing purchasing decisions
  • Depending on the type of product, higher prices can be achieved in good or bad weather
  • Brick-and-mortar retailers have more walk-in customers when the weather is nice. Online retail benefits from rainy days

Possible areas of application

  • Specific offers on the weather situation (discounts, points, special prices, etc.)
  • Reference in the spot to the weather to increase awareness (mention of the current UV index, etc.)
  • Selective and targeted advertising of products / offers with weather volatility
  • Warning of damage events

Weather data

Temperature
  • Minimum temperatures
  • Maximum temperatures
  • Temperatures from/to
Weather situation
  • Snow
  • Fog
  • Rain
  • Sun
  • Clouds
  • Wind
  • Humidity
Storm
  • Hail
  • Windstorm
  • Flood