From January 13-15, 2023, Wengen will host one of the biggest ski festivals in the World Cup. Probably the most legendary and longest downhill in the world and one of the most difficult slaloms in the World Cup make the Ski World Cup Lauberhorn Wengen a grandiose sporting event that is followed all over the world.

The Ski World Cup Lauberhorn Wengen stands for:

  • Huge ski festival over three days with great national and international interest
  • Longest and most legendary downhill in the world and one of the most difficult slaloms in the Ski World Cup
  • Over 60,000 enthusiastic visitors annually
  • Coverage throughout Switzerland and beyond the country's borders
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The magazine for the World Cup


The pictorial and modern magazine for the Ski World Cup Lauberhorn Wengen.
As a supplement of the BZ and the Sonntagszeitung, the magazine portrays the favorites, looks back at Swiss great moments, highlights the rivals from neighboring countries and offers a large service section.

Publication: 7./8.01.2023

More promotional offers

As an official media partner of the 93rd Lauberhorn Race, you benefit from numerous content-driven advertising offers with high media presence at Goldbach Publishing. The following and many other advertising formats are available to you:

Display Ads

We report online in the exclusive "Alpine Skiing" channel within the sports section: interviews, live stories and slalom highlights. With display ads, you position yourself on the pulse of the emotional events.

The special to the race

12 pages of pictorial and modern reporting on the Lauberhorn races.

We portray the favorites, look back on Swiss great moments, highlight the rivals from neighboring countries and offer a large service section.

As a supplement to the Berner Zeitung (complete edition) and the SonntagsZeitung, your presence reaches over 690,000 readers.

Print Ads In Ski World Cup Environment

We report extensively in the leading daily newspapers and the largest Swiss Sunday newspaper on all current events on and off the slopes.

Benefit from cross-media synergies and additional reach.

Customized Content Creation

For your brand, we create individual content and storytelling concepts tailored to your target group.


Whether online, print, live on site or social media - thanks to our large network and our strategic partners such as Picstars, we offer concentrated sports and marketing expertise and 360-degree marketing that is unique in Switzerland.

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Contact possibility

With our environments and our expertise, we optimally integrate you as a sponsor/partner of this event and create maximum awareness and interaction with your brand. Contact us now and we will work out a tailor-made concept for your communication. We look forward to working with you.

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Thierry Furrer
Managing Director
Goldbach Publishing AG - Zürich
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Goldbach Publishing AG
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Marco Gasser
Managing Director Goldbach Content & Sponsoring
Goldbach Manufaktur AG - Zürich
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Goldbach Manufaktur AG