FIS Ski World Cup Adelboden 2023

Tamedia is accompanying a top-class winter sports event as a media partner: The 67th FIS Ski World Cup in giant slalom will take place in Adelboden from January 7-8, 2023.

Ski World Cup at Chuenisbärgli 2023

Staggering, breathtaking and legendary - every year a slalom and giant slalom of the extra class take place at Chuenisbärgli. The two races are among the most demanding in the Ski World Cup and attract thousands of spectators to the Bernese Oberland or in front of the TV every year.

The FIS Ski World Cup Adelboden stands for:

  • Huge ski festival over two days with great national and international interest
  • Two of the most demanding races in the entire Ski World Cup
  • Over 25,000 enthusiastic visitors annually
  • Coverage throughout Switzerland and beyond the country's borders
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The Ski World Cup Magazine

Our Magazine Special all about the FIS SKI World Cup in Adelboden.

The pictorial and modern magazine for the Ski World Cup in Adelboden. As a supplement of the BZ and the Sonntagszeitung, the magazine portrays the favorites, looks back at Swiss great moments, highlights the rivals from neighboring countries and offers a large service section.

Publication: 17/18.12.2022

More promotional offers

As an official media partner of the 67th FIS Ski World Cup, Goldbach Publishing lets you benefit from numerous content-driven advertising offers with a high media presence.

Benefit from the huge resonance of this event in the Swiss media landscape with numerous advertising offers, including:

Display Ads

We report online in the exclusive "Alpine Skiing" channel within the sports section: interviews, live stories and slalom highlights. With display ads, you position yourself on the pulse of the emotional events.

The special to the race

12 pages of pictorial and modern reporting about Adelboden Chuenis.

We portray the favorites, look back at Swiss great moments, highlight the rivals from neighboring countries and offer a large service section.

As a supplement of the Berner Zeitung (complete edition) and the SonntagsZeitung, your presence reaches over 690,000 readers.

Print Ads In Ski World Cup Environment

We report extensively in the leading daily newspapers and the largest Swiss Sunday newspaper on all current events on and off the slopes.

Benefit from cross-media synergies and additional reach.

Customized Content Creation

For your brand, we create individual content and storytelling concepts tailored to your target group.


Whether online, print, live on site or social media - thanks to our large network and our strategic partners such as Picstars, we offer concentrated sports and marketing expertise and 360-degree marketing that is unique in Switzerland.

Contact possibility

With our environments and our expertise, we optimally integrate you as a sponsor/partner of this event and create maximum awareness and interaction with your brand. Contact us now and we will work out a tailor-made concept for your communication. We look forward to working with you.

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Thierry Furrer
Managing Director
Goldbach Publishing AG - Zürich
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Goldbach Publishing AG
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Marco Gasser
Managing Director Goldbach Content & Sponsoring
Goldbach Manufaktur AG - Zürich
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Goldbach Manufaktur AG