Car advertising with the right equipment

Place car advertising in the right environment to reach your target group as effectively as possible! To ensure that we succeed with your advertising campaign, we rely on our 360° advertising portfolio and a detailed market and target group analysis. Using classic and creative approaches, we reach and activate your target group. Learn more about our analyses and your advertising options in the appropriate media.

Your target group? We know them!

Your advertising campaign is most effective when you address your target group in the right place and at the right time. That's why we have conducted a market and target group analysis for both the SUV and the electric and hybrid segments. We use the findings to tailor the targeting of your advertising campaign.

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What makes electric and hybrid buyers tick

Who are the electric and hybrid buyers? How do they use the media? We have analyzed this for the optimal media mix of your campaign:

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What makes SUV drivers tick

Does the media usage of SUV drivers* differ from that of electric and hybrid drivers*? Here you can find the complete analysis:

Reach your advertising goal thanks to Goldbach advertising opportunities

Whether it's brand building, attracting the attention of the target group or increasing sales - every goal you pursue with your campaign needs its own advertising strategy. For each advertising channel, we show you the solutions we offer for storytelling, branding and sales activation:

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Storytelling: Build your brand

We offer you cross-media storytelling with classic and creative approaches for a target group with an affinity for cars. Find out what opportunities are available to you on the individual advertising channels such as digital, audio or print:

> Electric and hybrid

Branding: Strengthen your brand

With a branding campaign, you catch the attention of your target group. We show you how to achieve the necessary presence for your brand with the new Replay Ads or in our print titles with strong car content:

> Electric and hybrid

Sales Activation: Activate your target group

Inspire your target group for test drives or a consultation. Use our geo-targeting options for digital advertising or location-based playout of outdoor advertising. More information here:

> Electric and hybrid

Use the appropriate environments

In the media from the Goldbach universe, you will find exactly the right environment for your campaign. Browse through the individual car highlights and find the right format for your brand:

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Discover our car environments on TV as well as the formats that attract the most viewers.

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Advertise in our well-known print titles with high-quality car content.

Goldbach's 360° portfolio at a glance

The most important facts about all our advertising channels at a glance.

Your advantages with Goldbach

  • You determine the goal of your car advertising campaign and we work with you to develop a 360° solution tailored to your advertising strategy
  • Tailored target group approach on Goldbach media through detailed customer and market analysis
  • You reach every target group through the 360° advertising opportunities in the Goldbach universe
  • All desired advertising channels are handled from a single source - from planning to reporting.
  • With Tamedia, you have the largest publisher of auto content behind you
  • You benefit from our partner network: Picstars (influencer marketing), 20 Minuten, Tamedia titles, Commercial Publishing, Jaduda, etc.


Do you want all the information about a successful car advertising campaign? Fill out the following form and we will send you the entire presentation directly.

Your advertising contact for the automotive industry

Would you like to run an advertising campaign in the appropriate automotive environment? Call or write us right away and we will discuss your options. We look forward to working with you.

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Michael Baum
Director DACH & Director Advisory Sales
Goldbach Group AG - Küsnacht
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Goldbach Group AG