Data Onboarding

With our newest data targeting product Data Onboarding you have the possibility to use your own customer/user data in our network.

For Data Onboarding, we work together with Decentriq, an independent Swiss data clean room provider. Before the campaign, your data can thus be confidentially and securely matched with our data. After uploading your data to the independent Data Clean Room, we offer the following services:

1. Affinity Insights Analysis gives you deeper insight into the makeup of your customer base by showing which of our audiences your customers are in.
2. With the Overlap Analysis we evaluate how many of your current customers can be addressed in our network.
3. Based on the calculated overlap, a Lookalike Audience can be created, which increases the addressable target group many times over.

With your campaign, we can reach your desired target group even better by booking either a Lookalike Audience or one of our Interest Audiences based on Affinity Insights.

Please contact our sales team to find out which use cases are possible for you.