Brandformance - for even more qualified reach

BRANDFORMANCE (Brand(ing) + (Per)formance) uses the branding power of TV and combines it with the performance possibilities from the online sector. A model that helps advertisers to make the advertising impact of a TV spot measurable online and, based on this, to place the spots where the impact is highest. The use of an attribution model helps to increase sales of TV advertising while at the same time increasing qualified reach.