SPORT1 - right in the middle

SPORT1 stands for high-quality live sports, proven sports expertise and well-founded and entertaining reporting. As THE sports destination with numerous, top-class sports events on free-TV, SPORT1 is clearly focused on the target group of men (core target group M14-59). Core sports include soccer - among others with extensive coverage and the flagship Doppelpass - ice hockey, darts, motorsports, basketball and eSports.

General information

Group of ChannelsConstantin Medien AG
Average age59
Core target groupMen 15-49 years
Princing target groupPersons 15-49 years
Proportion of persons HHF44%

Core competencies

  • Live sports: football, basketball, ice hockey, motor sports and much more.
  • Talks and magazines as well as highlight shows
  • News from the sports world
  • Reality formats such as Container Wars or Storage Wars