SPORT1 - right in the middle
SPORT1 stands for high-quality live sports, proven sports expertise and well-founded and entertaining reporting. As THE sports destination with numerous, top-class sports events on free-TV, SPORT1 is clearly focused on the target group of men (core target group M14-59). Core sports include soccer - among others with extensive coverage and the flagship Doppelpass - ice hockey, darts, motorsports, basketball and eSports.
General information
| Group of Channels | Constantin Medien AG |
| Average age | 59 |
| Core target group | Men 15-49 years |
| Princing target group | Persons 15-49 years |
| Proportion of persons HHF | 44% |
Core competencies
- Live sports: football, basketball, ice hockey, motor sports and much more.
- Talks and magazines as well as highlight shows
- News from the sports world
- Reality formats such as Container Wars or Storage Wars