"Customers don't need just any screen, they need qualified contacts"
When it comes to technology leadership in the digital out-of-home sector, two marketers in Germany are engaged in an exciting head-to-head race: Ströer and Goldbach. Both are considered growth drivers within the genre, but the wholly owned subsidiary of the Swiss Goldbach Group likes to appear faster and less complicated as soon as it comes to putting new projects into action. In an interview with HORIZONT, the two managing directors Frank Möbius and Robert Stahl talk about the slumps in the Corona crisis, the ray of hope that is programmatic advertising, and their growth plans for 2021.
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