Interview with Claudia Zayer: We need to stop talking about technology

Claudia Zayer, Unit Director DOOH, has a closer look at the digitization of outdoor advertising in an interview with Meedia: "The digitization of outdoor advertising has the potential to change creation and also the spectrum of advertisers who book outdoor advertising. But different market segments are moving at different speeds. The technical track is set, explains Claudia Zayer.

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