Goldbach expands top management

Unterföhring, October 19, 2022 - The technology-oriented marketer Goldbach is expanding its leadership team: In addition to Managing Directors Robert Stahl and Frank Möbius, Claudia Zayer, Verena Zerai and Imke Deuerlein are taking on more responsibility to meet the company's growth and drive future topics.

• Claudia Zayer becomes Managing Director of Goldbach DOOH GmbH. There, alongside Robert Stahl and Frank Möbius, she will take over the management of the subsidiary of Goldbach Germany GmbH. Claudia Zayer has already been leading the digital-out-of-home team at Goldbach Germany as Director DOOH since 2019 and has been working in the industry for more than ten years. After several years in classic media and TV planning, she held positions at Ströer Infoscreen and Weischer.JvB, where she was responsible for setting up Programmatic DOOH in Hamburg. In recent years, the proven DOOH expert has accompanied and helped shape the transformation in the industry - from digital billboards to fully digitalized real-time media - and will continue to strengthen the medium in the market in her new role.
• As Director Finance & Business Affairs,Verena Zerai will become part of the new leadership team and will also be given power of attorney for Goldbach Germany GmbH. Verena Zerai has been with the company for seven years. Starting as Publisher Manager, she was then successfully responsible for Business Affairs. Now, under her leadership, the Finance & Business Affairs department is being restructured. Verena Zerai brings a wealth of experience from previous positions at media companies such as Super RTL and Myriad Pictures.
• Imke Deuerlein, Director Marketing, Communications & Strategy Operations, has already been an authorized signatory of Goldbach Germany GmbH since August 2020 and strengthens the leadership team around the management board. Imke Deuerlein has been with Goldbach Germany for seven years and previously worked as a media planner at MediaCom Munich and ProSiebenSat.1. At Goldbach, she has been responsible for marketing, communications and strategy for almost three years.

With the establishment of a leadership team around the management board, the strong growth of Goldbach over the past years is taken into account. Strategically important tasks can thus be implemented directly in-house. With its growing moving image offering in the media DOOH, online video, advanced TV and special interest TV, Goldbach occupies a field that is becoming increasingly relevant for the advertising industry.

Frank Möbius, Managing Director of Goldbach Germany: "Our industry is currently undergoing rapid and fundamental change in many areas. With Claudia, Verena and Imke, three absolute top experts will drive our future topics as a leadership team. I am impressed by the personal and professional development of our three colleagues. They have already been pillars of our success over the past few years and now, in their leadership positions, they will play an even more relevant role in shaping it. I am very much looking forward to the future together."

Contact:

Goldbach Germany GmbH

Public Relations: schoesslers GmbH

Contact: Jörg Pensberg

[email protected]

www.goldbach.com

About Goldbach Germany GmbH

As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital-out-of-home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.

www.goldbach.com