Goldbach expands programmatic DOOH portfolio with billboards
Unterföhring, March 17, 2022 - Goldbach is now offering billboards for exclusive programmatic marketing in eight German cities for the first time. Goldbach has won the inventory from digital signage provider EyeScreens Vertriebs GmbH.
The programmatic portfolio of the digital-out-of-home unit at Goldbach is expanded by nine billboards in eight German cities. From now on, advertisers can book screens programmatically and classically in the cities of Aschaffenburg, Bamberg, Duisburg, Hamm, Hanau, Leverkusen, Schweinfurt and Solingen. The newly acquired billboards were equipped with the latest hardware to enhance image resolution and luminosity with increased pixel pitch.
Special attention is paid to the attractive locations: An attention-grabbing billboard is located in the center of Duisburg, two screens at the soccer stadium in Leverkusen and a billboard at the basketball stadium in Bamberg belong to the newly acquired portfolio. Due to the Bundesliga games played there, these areas offer the perfect platform for campaigns in the sports sector. Thanks to the programmatic connection, spots and current information can be played out there in real time.
Claudia Zayer, Unit Director DOOH at Goldbach, on the latest portfolio win: "I am delighted about the collaboration with EyeScreens, as the billboards serve the increasing demand for programmatically bookable inventory in urban areas very well. The billboards are state of the art and can now be booked across all major DSPs."
Haluk Bahceci, Managing Director of EyeScreens Vertriebs GmbH, says: "Our screens offer full contrast and colors in a new dimension with the new hardware. We are very pleased to have Goldbach as a strong marketing partner and are excited to see the first programmatic campaigns on the billboards."
Goldbach specializes in the technology-driven marketing of digital advertising space. Its offering ranges from digital-out-of-home to online video, advanced TV and a versatile linear TV offering.
Goldbach Germany GmbH
Public Relations: schoesslers GmbH
Contact: Jörg Pensberg
About Goldbach Germany GmbH
As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital-out-of-home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.