Goldbach implements its first 3D DOOH campaign in Germany

Unterföhring, November 23, 2021 - Goldbach brings the trend of 3D campaigns, familiar to advertisers from metropolises such as New York and London, to Germany and presents for the first time in November 2021 together with It Works Group a campaign for Paco Rabanne with 3D motifs at Mercedes Platz in Berlin.

The technology-oriented marketer Goldbach has had the digital spaces at Mercedes Platz in Berlin in its portfolio since the beginning of 2019. This includes eight media towers with a total of 16 screens, five video walls and 23 digital citylight posters with a total of 38 screens.

Together with the media agency Starcom, the OOH partner agency WestWorks* and the client PUIG or its brand Paco Rabanne, an innovative DOOH campaign of the new men's fragrance "Phantom" by Paco Rabanne has been running there since November 08, 2021. The motif shows the Phantom fragrance bottle, which has the shape of a metallic robot. The robot seemingly dances and steps out of the image, creating a spectacular 3D effect.

"We are pleased to be able to follow the international trend and re-stage the unique spaces at Mercedes Platz with 3D motifs," says Claudia Zayer, Unit Director DOOH at Goldbach. "Three-dimensional campaigns make advertising even more realistic and thus lead to even more attention from the viewer. We are convinced of this trend and look forward to the creativity of our customers."

Commenting on the joint implementation, It Works Group adds, "We are thrilled with the pilot campaign for Paco Rabanne. Especially in the advertising world, innovative products are more than in demand. 3D implementations offer clients new creative possibilities and have great potential in outdoor advertising."

Goldbach specializes in the technology-oriented marketing of moving images. Its offerings range from digital-out-of-home to online video and advanced TV, as well as a versatile linear TV offering.

* Which belongs to the It Works Group


Goldbach Germany GmbH
Public Relations, Verena Adami
[email protected]

About Goldbach Germany GmbH

As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital-out-of-home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.