Goldbach cooperates with ZEASN and expands its premium CTV inventory

Unterföhring, February 16, 2023 - The technology-oriented marketer Goldbach Germany is further expanding its Advanced TV division and is now cooperating with ZEASN, one of the leading providers of OTT and Smart TV technology solutions. This enables advertisers and agencies to access an even broader advertising offering in Connected TV.

ZEASN offers premium and brand-safe smart TV solutions with its smart home entertainment ecosystem "Whale Eco". It includes a worldwide content portfolio consisting of major global TV apps, premium VODs and linear TV channels from a wide range of content partners. With over 10 years of experience in the Smart TV and OTT industry, Whale Eco can provide flexible services to meet the needs of leading TV manufacturers such as Philips, AOC, TCL Moka globally or regionally. The user interface of Smart TVs offers excellent advertising space, as it is now used as the "home screen" by just over half of viewers*, according to the 5th Goldbach Advanced TV Study (2022). Brands benefit from additional reach in this way. In addition, these advertising spaces enable target group-specific playout of TV advertising. Extensive targeting options are available via usage behavior and technical characteristics. Heavy streamers and cord cutters are particularly interesting, because they can hardly be reached via classic linear TV advertising, but spend a lot of time in front of the connected TV set.

Mario Neumann, Unit Director Advanced TV at Goldbach, on the collaboration: "We are very pleased to be able to further expand our Advanced TV portfolio with ZEASN, the world's leading operator of smart home ecosystems. Demand from advertisers and agencies for digital advertising opportunities - especially in the smart TV environment - is growing steadily. This is because Connected TV offers additional reach to target groups that are increasingly difficult to reach on traditional TV."

Jason He, Chief Executive Officer of ZEASN, added: "It's great to renew our strategy partnership with Goldbach for the DACH region to monetize our CTV inventory. ZEASN's strategy is to work closely with partners on a national and regional level to jointly build a Whale Eco System. ZEASN will focus on the technical side to improve qualified CTV inventory and define audience segments according to local industry specifications. Goldbach can help us offer more high-quality creative advertising products."

Contact:

Goldbach Germany GmbH

Public Relations: schoesslers GmbH

Contact: Jörg Pensberg

[email protected]

www.goldbach.com

About Goldbach Germany GmbH

As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital out of home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.

About ZEASN

Beijing ZEASN Information Technology Co, Ltd. was established in January 2011. As a leading global provider of smart home solutions and services, more than 50 million households (with more than 150 million users) currently use smart TVs, set-top boxes, smart speakers and other smart home entertainmentdevices powered by Whale cloud services.

WhaleAds provides unique advertising solutions by delivering immersive ads in premium OTT and CTV environments. Based on Whale Eco's massive smart TV devices, it helps consumers discover relevant content and brands, while giving advertisers the freedom to increase brand awareness and drive success.

Whale OS is an independently owned operating system that supports several popular smart home devices. Based on Whale Eco, it provides users with a wide range of top global and local important entertainment apps or content, and offers innovative Internet services such as efficient custom development and intelligent speech for Whale Eco partners.

Whale Eco is ZEASN's effort to build a smart home entertainment ecosystem serving global users since 2018. The ecosystem takes Whale OS as the core, relies on professional and powerful Whale cloud services and smart devices, and brings together content service partners and technical service providers, advertising service providers, and smart device manufacturers to offer various wonderful home entertainment products to global users. Whale Eco's partners include Philips, Netflix, Novatek, TPV, TCL Moka, Amazon, Google, etc. To learn more, please visit: https: //www.zeasn.com/