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Goldbach takes up first city marketing in portfolio with Bochum
The marketer Goldbach is further expanding its DOOH portfolio with the marketing of the city networks of Bochum and the cities of Paderborn, Schwerte and Celle that are part of the account. Content will be played on all screens in addition to traditional outdoor advertising.
Claudia Zayer, Unit Director DOOH at Goldbach: "I am pleased that we can now also expand our portfolio in the direction of city marketing. Especially with our partner imoled, who implements innovative LED-based concepts in outdoor advertising, we have gained inventory here that is at the cutting edge of technology. We will start marketing under the new product names Citynet Tube, Citynet Walkside, Citynet Roadside and MegaMotion in November 2021."
Andreas Will, CEO imoled: "In Goldbach we have found an excellent partner for marketing. Especially with the Infoscreens in Bochum, we are breaking new ground. By testing a new projection technology that relies on black screens, we will be able to offer consumers an exceptionally crystal-clear image experience. It's fun to watch for longer, especially since other infotainment content is also played out alongside the advertising."
In detail, the marketing in Bochum includes 20 Infoscreens, 30 digital City Light posters in the pedestrian zone and in the street area, 42 digital City Light posters in public transport or at subway stations and 14 large digital surfaces at important traffic junctions.
In the Paderborn district, the inventory includes LED walls at traffic hubs, digital City Light posters and Paderborn Airport. In Schwerte, DCLPs at bus stops and in the pedestrian zone as well as roadside screens are part of the repertoire.
Goldbach specializes in the technology-oriented marketing of moving images. Its portfolio ranges from digital-out-of-home, online video and advanced TV to a versatile linear TV offering.
Contact:
Goldbach Germany GmbH
Public Relations, Verena Adami
Imoled Andreas Will e.K.
Marketing & PR, Julian Walter
About Goldbach Germany GmbH
As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital-out-of-home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.
About imoled Andreas Will e.K.
As a specialist in visual & digital communication, imoled stands for many years of expertise, technological competence and reliable implementation. The Paderborn-based company sees itself as a pioneer in the field of digital signage and digital-out-of-home and looks back on ten years of regional market leadership.
As a full-service agency, imoled's 15-strong team offers the right, individual solution for every customer.
Since 2021, imoled has been the advertising concession holder for the cities of Bochum and Schwerte and continues to expand the regional DOOH sector.
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