The Goldbach Germany CEO interviewed: "We are currently observing a caesura in TV marketing".

Connected TV is the topic of the day. Study after study praises the potential of digital television, and users have also acquired a taste for it. Nevertheless, the big breakthrough is still to come. For Frank Möbius and Robert Stahl, who have specialized in purely technology-oriented marketing of moving images from the outset with Goldbach Germany, what is needed now above all is consolidation in the market and a willingness on the part of advertisers and agencies to break new ground.

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