{"id":1948,"date":"2025-10-14T07:44:20","date_gmt":"2025-10-14T07:44:20","guid":{"rendered":"https:\/\/goldbach.com\/?post_type=avada_faq&#038;p=1948"},"modified":"2025-10-14T07:50:36","modified_gmt":"2025-10-14T07:50:36","slug":"1948","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/de\/faq-items\/1948\/","title":{"rendered":"Wie funktioniert das Targeting bei Display-Werbung?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Das Herzst\u00fcck einer erfolgreichen Display-Kampagne ist das pr\u00e4zise Targeting. Anstatt deine Botschaft breit zu streuen, sorgt intelligentes Targeting daf\u00fcr, dass deine Werbung genau den Nutzer*innen angezeigt wird, f\u00fcr die sie relevant ist. Das maximiert die Wirkung und minimiert Streuverluste.<\/p>\n<ul>\n<li><strong>Kontextuelles Targeting:<\/strong> Deine Werbung erscheint auf Websites und in Apps, deren Inhalte thematisch zu deinem Angebot passen. So erreichst du Nutzer*innen im Moment ihres Interesses.<\/li>\n<li><strong>Soziodemografisches Targeting:<\/strong> Sprich deine Zielgruppe basierend auf Merkmalen wie Alter, Geschlecht oder Region an.<\/li>\n<li><strong>Interessen-Targeting:<\/strong> Wir spielen deine Werbung an Personen aus, die aufgrund ihres bisherigen Surfverhaltens bestimmte Interessen und Kaufabsichten gezeigt haben.<\/li>\n<li><strong>Remarketing:<\/strong> Erreiche Nutzer*innen erneut, die bereits mit deiner Marke interagiert haben \u2013 zum Beispiel Besucher*innen deiner Website. So bleibst du pr\u00e4sent und begleitest sie auf ihrem Weg zur Kaufentscheidung.<\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/online\/targeting-data\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mehr zu Targeting<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[61,60],"class_list":["post-1948","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-display-video","faq_category-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie funktioniert das Targeting bei Display-Werbung? 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