{"id":1954,"date":"2025-10-14T07:53:55","date_gmt":"2025-10-14T07:53:55","guid":{"rendered":"https:\/\/goldbach.com\/?post_type=avada_faq&#038;p=1954"},"modified":"2025-10-14T07:58:01","modified_gmt":"2025-10-14T07:58:01","slug":"was-ist-advanced-tv-und-wie-unterscheidet-es-sich-von-traditionellem-fernsehen","status":"publish","type":"avada_faq","link":"https:\/\/goldbach.com\/de\/faq-items\/was-ist-advanced-tv-und-wie-unterscheidet-es-sich-von-traditionellem-fernsehen\/","title":{"rendered":"Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"faq_category":[62,60,22],"class_list":["post-1954","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-advanced-tv","faq_category-online","faq_category-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen? 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