{"id":12645,"date":"2025-12-11T17:45:04","date_gmt":"2025-12-11T16:45:04","guid":{"rendered":"https:\/\/goldbach.com\/?post_type=avada_portfolio&#038;p=12645"},"modified":"2026-01-07T09:23:37","modified_gmt":"2026-01-07T08:23:37","slug":"data-onboarding","status":"publish","type":"avada_portfolio","link":"https:\/\/goldbach.com\/de\/portfolio-items\/data-onboarding\/","title":{"rendered":"Data Onboarding"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background pattern-rot no-print nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background no-print nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-small:10px;--awb-padding-bottom-small:10px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"82px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/de\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-end fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Data Onboarding\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-data-targeting\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-2023\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2023 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2023\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Information<\/span><\/a><\/li><li  id=\"menu-item-2024\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2024 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2024\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Targetings<\/span><\/a><\/li><li  id=\"menu-item-2025\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2025 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2025\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-12874\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-12874 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"12874\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#zertifikat\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Zertfikat<\/span><\/a><\/li><li  id=\"menu-item-2026\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2026 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2026\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Kontakt<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:60px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:0;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 111;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:#f2f2f2;\" data-animationType=\"revealInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Fr\u00f6hliches M\u00e4dchen mit Kopfh\u00f6rern sitzt auf dem Sofa vor einem Laptop. Unterhaltungsinhalte f\u00fcr Online-Streaming zu erschwinglichen Abonnementgeb\u00fchren. Junge Frau schaut sich lustige Videos, Shows und Serien im Internet an.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" class=\"lazyload img-responsive wp-image-15048 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-200x134.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-600x401.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:10px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Onboarding: Alles, was du zur Cookie-Alternative wissen musst.<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>In den letzten Jahren haben sich die Datenschutzgesetze in Europa und den USA deutlich versch\u00e4rft. Web-Browser wie Safari und Firefox haben die Verwendung von Third-Party-Cookies bereits seit l\u00e4ngerem stark eingeschr\u00e4nkt oder ganz blockiert. Damit steht die Werbebranche nun definitiv vor einer grossen Herausforderung, denn das klassische Ad Tracking ger\u00e4t ins Wanken.<\/p>\n<p>W\u00e4hrend bisher Third-Party-Cookies Informationen \u00fcber das Surfverhalten einer Person lieferten und so personalisierte Werbung website\u00fcbergreifend erm\u00f6glichten, m\u00fcssen werbetreibende Unternehmen ihre Strategien zur Zielgruppenansprache neu \u00fcberdenken und innovative L\u00f6sungen finden, um weiterhin relevante Werbung ausspielen zu k\u00f6nnen.<\/p>\n<p>Eine L\u00f6sung, die sich in diesem Zusammenhang als besonders vielversprechend erweist, ist das Data Onboarding. Dabei werden First-Party-Daten verschiedenen Ursprungs in einem Data Clean Room sicher verkn\u00fcpft und so pr\u00e4zise Zielgruppenprofile erstellt. Als einer der First Mover im Schweizer Markt hat Goldbach bereits 2022 gemeinsam mit dem Schweizer Techunternehmen\u00a0<a href=\"https:\/\/www.decentriq.com\/?utm_source=goldbach&amp;utm_medium=newsletter&amp;utm_campaign=45467\" target=\"_blank\" rel=\"noopener\">Decentriq<\/a>\u00a0eine\u00a0Data-Onboarding-L\u00f6sung f\u00fcr Werbetargetings\u00a0konzipiert.<\/p>\n<section class=\"pagecomponent-container\" data-src=\"false\">\n<div class=\"w-full\">\n<div class=\"flex flex-wrap w-full justify-center\">\n<div class=\"w-full md:w-full lg:w-full\">\n<div class=\"pagecomponent pagecomponent--is-section pagecomponent--is-fullwidth-section pagecomponent--darkbackground content-slider\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__container container\" data-v-03b7265c=\"\">\n<div class=\"pagecomponent__content relative\" data-v-03b7265c=\"\">\n<div class=\"swiper-container swiper-container-initialized swiper-container-horizontal swiper-container-autoheight\" data-v-03b7265c=\"\">\n<div class=\"swiper-wrapper content-slider__wrapper content-slider__cards\" data-v-03b7265c=\"\">\n<div class=\"content-slider__cards__item swiper-slide swiper-slide-active\" data-v-03b7265c=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.225%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:1.225%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Und so funktioniert&#8217;s<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"pagecomponent__header\" data-v-513baaa0=\"\">\n<p>Goldbach setzt Data Onboarding mit dem Data Clean Room von Decentriq um. Dank dieser Technologie m\u00fcssen Marken keine reinen Vermutungen \u00fcber die Interessen und das Verhalten ihrer potenziellen K\u00e4uferschaft anstellen. Auf Basis hochwertiger First-Party-Daten werden mit Hilfe von KI-Algorithmen pr\u00e4zise Zielgruppen definiert \u2013 die Kundendaten sprechen so f\u00fcr sich selbst. Dank fortschrittlicher Privacy-Technologien sind die Daten im Data Clean Room jederzeit vertraulich und unzug\u00e4nglich.<\/p>\n<\/div>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-12645-1\"><div class=\"fusion-panel panel-default panel-7706e9fef8239a984 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_7706e9fef8239a984\"><a aria-expanded=\"false\" aria-controls=\"7706e9fef8239a984\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-1\" data-target=\"#7706e9fef8239a984\" href=\"#7706e9fef8239a984\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">1. Data Onboarding mit First-Party-Daten<\/span><\/a><\/div><\/div><div id=\"7706e9fef8239a984\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_7706e9fef8239a984\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Werbetreibende bringen Kundeninformationen aus ihren CRM-Datenbanken ein, wie z. B. Kaufverhalten oder Pr\u00e4ferenzen. Diese Informationen sind besonders wertvoll, da bestehende Kunden die Zielgruppe am besten repr\u00e4sentieren. Demgegen\u00fcber stellt Goldbach auf Publisher-Seite Nutzerdaten inkl. demographischer Angaben und Leseinteressen zur Verf\u00fcgung, die im gesamten Goldbach-Netzwerk und den TX Sites gesammelt werden (monatlich bis zu 1.5 Millionen User*innen). Wichtig dabei ist, dass die Datens\u00e4tze eine gemeinsame Kennung haben, damit ein Abgleich m\u00f6glich ist. \u00dcblicherweise wird die E-Mail-Adresse als ein solcher Identifikator verwendet.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-59d376a2404c3dfd4 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_59d376a2404c3dfd4\"><a aria-expanded=\"false\" aria-controls=\"59d376a2404c3dfd4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-1\" data-target=\"#59d376a2404c3dfd4\" href=\"#59d376a2404c3dfd4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. Verschl\u00fcsselter Datenabgleich im Data Clean Room<\/span><\/a><\/div><\/div><div id=\"59d376a2404c3dfd4\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_59d376a2404c3dfd4\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Bevor die Daten in den Data Clean Room gelangen, werden sie verschl\u00fcsselt. Das werbetreibende Unternehmen \u201csperrt\u201d die Daten mit einem eigenen Schl\u00fcssel, der weder mit Goldbach noch mit Decentriq geteilt wird. Dank fortschrittlicher Datenschutztechnologien wie Confidential Computing bleiben die Daten auch w\u00e4hrend des Abgleichs und der Analyse vollst\u00e4ndig gesch\u00fctzt.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-2a39167127b7cdf29 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_2a39167127b7cdf29\"><a aria-expanded=\"false\" aria-controls=\"2a39167127b7cdf29\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-1\" data-target=\"#2a39167127b7cdf29\" href=\"#2a39167127b7cdf29\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Treffende Zielgruppenprofile dank Affinity Insights, \u00dcberschneidungen und Lookalikes<\/span><\/a><\/div><\/div><div id=\"2a39167127b7cdf29\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2a39167127b7cdf29\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Nach dem Datenabgleich liefert die Data-Clean-Room-Technologie von Decentriq eine Vielzahl von Erkenntnissen \u00fcber Kundensegmente und generiert mit Hilfe von KI wiederum optimale Zielgruppensegmente innerhalb des Inventars der Publisher:<\/p>\n<ul>\n<li><strong>Affinity-Insights-Analysen<\/strong>\u00a0geben Aufschluss zur \u00dcberschneidung zwischen den Kund*innen des werbetreibenden Unternehmens und den Nutzer*innen auf Publisher-Seite inkl. demographischen Daten, thematischen Affinit\u00e4ten basierend auf dem Leseverhalten u.a.<\/li>\n<li>Basierend auf dieser \u00dcberschneidung werden mittels Algorithmen\u00a0<strong>Lookalike-Zielgruppen<\/strong>\u00a0generiert. Mit Hilfe von KI werden dabei Nutzer*innen auf Publisher-Sites identifiziert, die \u00c4hnlichkeiten aufweisen. Diese Lookalikes k\u00f6nnen hinsichtlich Reichweite oder Zielgenauigkeit optimiert werden.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d9f9c2224872cfa78 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_d9f9c2224872cfa78\"><a aria-expanded=\"false\" aria-controls=\"d9f9c2224872cfa78\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-1\" data-target=\"#d9f9c2224872cfa78\" href=\"#d9f9c2224872cfa78\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Aktivierung f\u00fcr Werbekampagnen ohne Third-Party-Cookies<\/span><\/a><\/div><\/div><div id=\"d9f9c2224872cfa78\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d9f9c2224872cfa78\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Die neu gewonnenen Zielgruppenprofile k\u00f6nnen nun f\u00fcr gezielte Onlinewerbung genutzt werden. Ab hier funktioniert die programmatische Werbung wie gewohnt, unabh\u00e4ngig vom Endger\u00e4t.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f84e1ba812bdea5c08b]\" data-caption=\"\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Data-Onboarding.png\" alt class=\"lazyload img-responsive wp-image-12652\"\/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"ziel\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vorteile f\u00fcr Werbetreibende<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Der Einsatz der Data-Onboarding-Technologie unter Verwendung von First-Party-Daten anstelle von Third-Party-Cookies bringt f\u00fcr werbetreibende Unternehmen vielf\u00e4ltige Vorteile mit sich:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/09\/Online_Mobile_Women.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"Online_Mobile_Women\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Effektive Kampagnen durch zielgerichtete Ansprache<\/h3><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li aria-level=\"1\"><strong>Vertieftes Kundenverst\u00e4ndnis:<\/strong>\u00a0Durch die Analyse von First-Party-Daten nebst den Publisher-Daten gewinnen Unternehmen wertvolle Erkenntnisse \u00fcber ihre Kund*innen und deren Verhalten.<\/li>\n<li aria-level=\"1\"><strong>Massgeschneiderte Kampagnen:<\/strong>\u00a0Dank der Erkenntnisse aus den Affinity-Insights-Analysen k\u00f6nnen Unternehmen individuelle Kampagnen planen und Inhalte erstellen, die f\u00fcr ihre Zielgruppen optimiert sind.<\/li>\n<li aria-level=\"1\"><strong>Bessere Werbewirkung dank effektivem Targeting:<\/strong>\u00a0Mit der Verwendung von hochwertigen First-Party-Daten verhilft die Data-Onboarding-Technologie Werbekampagnen zu einem h\u00f6heren Impact, z. B. hinsichtlich Engagement oder Conversions.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:4;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Benutzerfreundliche Funktionen<\/h3><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Erweiterte Zielgruppe<\/strong><br \/>\nDank der AI-Lookalike-Erweiterung k\u00f6nnen potenzielle Neukunden mit \u00e4hnlichen Interessen und Verhaltensweisen wie der bestehende Kundenstamm im Netzwerk der Publisher angesprochen werden.<\/p>\n<p><strong>Optimierte Budgets<\/strong><br \/>\nDurch die gezielte Ansprache von relevanten Zielgruppen kann das Werbebudget effizienter eingesetzt werden.<\/p>\n<p><strong>Einfache Bedienung<\/strong><br \/>\nDie Plattform bietet eine benutzerfreundliche Oberfl\u00e4che f\u00fcr einen einfachen und intuitiven Datenupload.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:right bottom;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/laptop-16-800x450.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"laptop-16\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15%;--awb-padding-right:15%;--awb-padding-bottom:15%;--awb-padding-left:15%;--awb-bg-color:rgba(182,31,52,0.6);--awb-bg-color-hover:rgba(182,31,52,0.6);--awb-bg-position:left center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:5;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\" data-bg=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/energy-digital-audio-800x450.webp\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Mann sitzt mit Handy und schaut sich Audio-Platform an\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27450%27%20viewBox%3D%270%200%20800%20450%27%3E%3Crect%20width%3D%27800%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:8%;--awb-padding-right:8%;--awb-padding-bottom:8%;--awb-padding-left:8%;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:6;--awb-spacing-right-small:0.98%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;LTTetria Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Hoher Grad an Datenschutz und Sicherheit<\/h3><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);\"><ul>\n<li aria-level=\"1\"><strong>Hohe Datenschutzstandards:<\/strong>\u00a0Die Verarbeitung und Analyse der sensiblen First-Party-Daten erfolgt im abgesicherten Data Clean Room von Decentriq, der h\u00f6chsten Datenschutzstandards entspricht.<\/li>\n<li aria-level=\"1\"><strong>Schutz personenbezogener Daten:<\/strong>\u00a0Pers\u00f6nliche Daten werden vor Eintritt in den Data Clean Room verschl\u00fcsselt und f\u00fcr Drittparteien unzug\u00e4nglich gemacht. Sie bleiben w\u00e4hrend des gesamten Prozesses verschl\u00fcsselt.<\/li>\n<li aria-level=\"1\"><strong>Verifizierbare Datensicherheit:<\/strong>\u00a0Die Daten sind nachweislich gesch\u00fctzt und durchgehend unzug\u00e4nglich. Sie werden dank Confidential Computing nur f\u00fcr vordefinierte Abgleiche und Analysen verwendet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background pattern-white nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Tipps aus der Praxis<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Bei der Umsetzung von Data Onboarding gibt es einige Faktoren, die massgeblich zum Erfolg beitragen k\u00f6nnen. Befolge diese Tipps, um das Beste aus Ihrer Werbekampagne herauszuholen.<\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color8);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color8);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-title-font-family:&quot;LTTetria Light&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-12645-2\"><div class=\"fusion-panel panel-default panel-0688dcf778a556620 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_0688dcf778a556620\"><a aria-expanded=\"false\" aria-controls=\"0688dcf778a556620\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#0688dcf778a556620\" href=\"#0688dcf778a556620\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#1: Achte auf eine ausreichende Datenbasis<\/span><\/a><\/div><\/div><div id=\"0688dcf778a556620\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0688dcf778a556620\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Data-Onboarding-Kampagnen sind am effektivsten, wenn Werbetreibende \u00fcber eine umfangreiche Datenbank mit \u00fcber 10 000 E-Mail-Adressen oder andere Identifikatoren verf\u00fcgen. Die \u00dcberschneidung selbst muss jedoch nicht gross sein: Auf Grundlage eines kleinen \u201cBasispublikums\u201d kann die Zielgruppe durch Lookalikes erweitert werden. Empfehlung: Erstelle zwei oder drei Zielgruppen im Data Clean Room und schaue, welche f\u00fcr die angestrebten Kampagnenziele am besten funktionieren.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0b51ff9df98ec0207 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_0b51ff9df98ec0207\"><a aria-expanded=\"false\" aria-controls=\"0b51ff9df98ec0207\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#0b51ff9df98ec0207\" href=\"#0b51ff9df98ec0207\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#2: Setze auf klare Identifikatoren<\/span><\/a><\/div><\/div><div id=\"0b51ff9df98ec0207\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0b51ff9df98ec0207\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Es ist notwendig, eindeutige Identifikatoren f\u00fcr Ihre &#8222;ideale&#8220; Zielgruppe zu haben, wie z. B. E-Mail-Adressen. Solltest du keine solchen Identifikatoren in Ihrem CRM-System zur Verf\u00fcgung haben, k\u00f6nnen lokale Datenpartner L\u00f6sungen bieten.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3c2f69e4fccbaaa42 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_3c2f69e4fccbaaa42\"><a aria-expanded=\"false\" aria-controls=\"3c2f69e4fccbaaa42\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#3c2f69e4fccbaaa42\" href=\"#3c2f69e4fccbaaa42\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#3: Definiere klare Werbeziele<\/span><\/a><\/div><\/div><div id=\"3c2f69e4fccbaaa42\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3c2f69e4fccbaaa42\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Data-Onboarding-Kampagnen sollten sich auf Conversions oder Engagement konzentrieren und\/oder eine bestimmte Zielgruppe ansprechen. Wenn es aber darum geht, die Werbemittel an eine breite Bev\u00f6lkerungsgruppe auszuliefern, ist Data Onboarding weniger geeignet.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-57aca744c6ea36e38 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_57aca744c6ea36e38\"><a aria-expanded=\"false\" aria-controls=\"57aca744c6ea36e38\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#57aca744c6ea36e38\" href=\"#57aca744c6ea36e38\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#4: W\u00e4hle die richtigen KPI<\/span><\/a><\/div><\/div><div id=\"57aca744c6ea36e38\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_57aca744c6ea36e38\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Der Erfolg der Kampagne wird anhand von Metriken wie z. B. Verweildauer auf der Seite, Conversions oder Return on Advertising Spend (ROAS) gemessen. Klickraten verbessern sich in der Regel zwar ebenfalls, werden aber auch von anderen externen Faktoren beeinflusst. Zudem hat Data Onboarding keine Auswirkungen auf KPI auf Inventar-Seite wie z.B. Impressions. Diese h\u00e4ngen vielmehr von der Einkaufsstrategie ab.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6611c96e9ca39ee30 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_6611c96e9ca39ee30\"><a aria-expanded=\"false\" aria-controls=\"6611c96e9ca39ee30\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#6611c96e9ca39ee30\" href=\"#6611c96e9ca39ee30\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#5: Bleibe flexibel<\/span><\/a><\/div><\/div><div id=\"6611c96e9ca39ee30\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_6611c96e9ca39ee30\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Bewahre eine gewisse Flexibilit\u00e4t bez\u00fcglich Kampagnenlaufzeit, Platzierungen und eingesetzten Formaten. Nimm dir Zeit f\u00fcr das Monitoring und Anpassung der Kampagneneinstellungen, um die Wirksamkeit der Kampagne zu maximieren.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-94db1a149b40f325b fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_94db1a149b40f325b\"><a aria-expanded=\"false\" aria-controls=\"94db1a149b40f325b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#94db1a149b40f325b\" href=\"#94db1a149b40f325b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#6: Setze auf eine mehrw\u00f6chige Kampagnenlaufzeit<\/span><\/a><\/div><\/div><div id=\"94db1a149b40f325b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_94db1a149b40f325b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Da die meisten Data-Onboarding-Kampagnen pr\u00e4zisere (und damit kleinere) Zielgruppen verwenden, erfolgt die Auslieferung nicht immer im gewohnten Tempo. Wir empfehlen daher, eine Kampagnenlaufzeit von mindestens vier Wochen mit optionaler Verl\u00e4ngerung festzulegen. Data Onboarding eignet sich auch bestens f\u00fcr ganzj\u00e4hrige und kontinuierliche Kampagnen mit einem viertelj\u00e4hrlichen Update zur Optimierung des Targeting.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-925a88dd73006bed8 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_925a88dd73006bed8\"><a aria-expanded=\"false\" aria-controls=\"925a88dd73006bed8\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#925a88dd73006bed8\" href=\"#925a88dd73006bed8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#7: Silodenken vermeiden<\/span><\/a><\/div><\/div><div id=\"925a88dd73006bed8\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_925a88dd73006bed8\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Auch beim Data Onboarding ist eine funktionierende Zusammenarbeit essentiell. Je besser Werbetreibende, Agenturen, Tech-Dienstleister und Vermarkter aufeinander abgestimmt sind und gemeinsame Ziele verfolgen, desto besser das Ergebnis.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c9d9acfc791620a18 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><div class=\"panel-title toggle\" id=\"toggle_c9d9acfc791620a18\"><a aria-expanded=\"false\" aria-controls=\"c9d9acfc791620a18\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-12645-2\" data-target=\"#c9d9acfc791620a18\" href=\"#c9d9acfc791620a18\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">#8: F\u00fchre Folgekampagnen durch<\/span><\/a><\/div><\/div><div id=\"c9d9acfc791620a18\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c9d9acfc791620a18\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Data-Onboarding-Kampagnen liefern noch bessere Ergebnisse, wenn sie wiederholt bzw. wenn Folgekampagnen durchgef\u00fchrt werden. Nur so kannst du mehr \u00fcber deine Kundenstamm erfahren, Annahmen validieren, aus dem Reporting lernen und diese Erkenntnisse zur Optimierung der n\u00e4chsten Kampagne verwenden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-image:radial-gradient(circle at center center, hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 10%),calc(var(--awb-color1-a) - 8%)) 0%,hsla(var(--awb-color1-h),var(--awb-color1-s),calc(var(--awb-color1-l) - 5%),var(--awb-color1-a)) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:57%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.719298245614%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.719298245614%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-margin-bottom-medium:50px;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.2\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:25px;--awb-margin-bottom-small:25px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">M\u00f6chtest du dein Wissen zum Thema vertiefen?<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:none;--awb-text-color:var(--awb-color8);\"><p>Wir haben Ines Feltscher von Goldbach neXT und Juan Baron von Decentriq ein paar Fragen gestellt.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"\/interview-zu-data-onboarding-und-data-clean-rooms\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zum Fachinterview<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:30%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2666666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2666666666667%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-zoomout fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_3);\" data-animationType=\"revealInRight\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/juan_ines_neu.jpg\" alt class=\"lazyload img-responsive wp-image-13038\"fetchpriority=\"high\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg 400w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27588%27%20height%3D%27588%27%20viewBox%3D%270%200%20588%20588%27%3E%3Crect%20width%3D%27588%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":15048,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kanal":[79],"network":[],"region":[44,45,46],"werbeform":[141,375],"portfolio_category":[262],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12645","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","kanal-online","region-deutschschweiz","region-romandie","region-tessin","werbeform-display","werbeform-video","portfolio_category-targetings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Onboarding<\/title>\n<meta name=\"description\" content=\"Data Onboarding: Goldbach erkl\u00e4rt dir alles, was du zur Cookie-Alternative wissen musst. 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