{"id":49912,"date":"2026-05-26T15:44:19","date_gmt":"2026-05-26T13:44:19","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/programmatic-advertising\/"},"modified":"2026-05-26T15:44:19","modified_gmt":"2026-05-26T13:44:19","slug":"programmatic-advertising","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/programmatic-advertising\/","title":{"rendered":"Programmatic Advertising"},"content":{"rendered":"<p><a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Programmatic Advertising&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;1&amp;lt;\/div&amp;gt;Programmatic Advertising bezeichnet den automatisierten Ein- und Verkauf von digitalen Werbefl&auml;chen in Echtzeit &uuml;ber technologische Plattformen wie DSPs und SSPs.&amp;lt;br\/&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;2&amp;lt;\/div&amp;gt;Programmatic Advertising bezeichnet den automatisierten Ein- und Verkauf von digitalen Werbefl&auml;chen in Echtzeit &uuml;ber technologische Plattformen wie DSPs und SSPs.&amp;lt;br\/&amp;gt;&amp;lt;\/div&amp;gt;&amp;lt;div&amp;gt;&amp;lt;div class=&amp;quot;cmtt_meaning_label&amp;quot;&amp;gt;3&amp;lt;\/div&amp;gt;Le Programmatic Advertising d&eacute;signe l&amp;#039;achat et la vente automatis&eacute;s d&amp;#039;espaces publicitaires num&eacute;riques en temps r&eacute;el via des plateformes technologiques telles que les DSP et SSP.&amp;lt;br\/&amp;gt;&amp;lt;\/div&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/de\/glossary\/programmatic-advertising\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Programmatic Advertising<\/a> bezeichnet den automatisierten Ein- und Verkauf von digitalen Werbefl&auml;chen in Echtzeit &uuml;ber technologische Plattformen wie <a class=\"glossaryLink cmtt_TV cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;DSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Eine Demand-Side Platform (DSP) ist eine Technologieplattform, &uuml;ber die Werbetreibende automatisiert Werbeinventar bei mehreren Ad Exchanges und SSPs einkaufen k&ouml;nnen.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/de\/glossary\/dsp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>DSPs<\/a> und <a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Eine Supply-Side Platform (SSP) ist eine Technologieplattform, die es Publishern erm&ouml;glicht, ihr Werbeinventar automatisiert &uuml;ber mehrere K&auml;ufer zu vermarkten.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SSPs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automatisierter Kauf und Verkauf von digitaler Werbung.<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905],"glossary-tags":[918],"class_list":["post-49912","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-tags-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - 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