{"id":49916,"date":"2026-05-26T15:44:21","date_gmt":"2026-05-26T13:44:21","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/ssp\/"},"modified":"2026-05-26T15:44:21","modified_gmt":"2026-05-26T13:44:21","slug":"ssp","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/ssp\/","title":{"rendered":"SSP"},"content":{"rendered":"<p>Eine Supply-Side Platform (<a class=\"glossaryLink cmtt_Audio cmtt_Online\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SSP&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Eine Supply-Side Platform (SSP) ist eine Technologieplattform, die es Publishern erm&ouml;glicht, ihr Werbeinventar automatisiert &uuml;ber mehrere K&auml;ufer zu vermarkten.&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>SSP<\/a>) ist eine Technologieplattform, die es Publishern erm&ouml;glicht, ihr Werbeinventar automatisiert &uuml;ber mehrere K&auml;ufer zu vermarkten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supply-Side Platform &ndash; Technologie f&uuml;r den automatisierten Werbeverkauf.<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905],"glossary-tags":[918],"class_list":["post-49916","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-tags-adtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SSP - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SSP\" \/>\n<meta property=\"og:description\" content=\"Supply-Side Platform &ndash; Technologie f&uuml;r den automatisierten Werbeverkauf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\",\"url\":\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\",\"name\":\"SSP - Goldbach\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/de\/#website\"},\"datePublished\":\"2026-05-26T13:44:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/goldbach.com\/de\/glossary\/ssp\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldbach.com\/de\/glossary\/ssp\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldbach.com\/de\/glossary\/ssp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldbach.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SSP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldbach.com\/de\/#website\",\"url\":\"https:\/\/goldbach.com\/de\/\",\"name\":\"Goldbach\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldbach.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/goldbach.com\/de\/#organization\",\"name\":\"Goldbach\",\"url\":\"https:\/\/goldbach.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"contentUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp\",\"width\":640,\"height\":360,\"caption\":\"Goldbach\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/\",\"https:\/\/www.instagram.com\/goldbach_ch\/\",\"https:\/\/www.youtube.com\/user\/GoldbachGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SSP - Goldbach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldbach.com\/de\/glossary\/ssp\/","og_locale":"de_DE","og_type":"article","og_title":"SSP","og_description":"Supply-Side Platform &ndash; Technologie f&uuml;r den automatisierten Werbeverkauf.","og_url":"https:\/\/goldbach.com\/de\/glossary\/ssp\/","og_site_name":"Goldbach","og_image":[{"width":2500,"height":1667,"url":"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldbach.com\/de\/glossary\/ssp\/","url":"https:\/\/goldbach.com\/de\/glossary\/ssp\/","name":"SSP - Goldbach","isPartOf":{"@id":"https:\/\/goldbach.com\/de\/#website"},"datePublished":"2026-05-26T13:44:21+00:00","breadcrumb":{"@id":"https:\/\/goldbach.com\/de\/glossary\/ssp\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldbach.com\/de\/glossary\/ssp\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/goldbach.com\/de\/glossary\/ssp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldbach.com\/de\/"},{"@type":"ListItem","position":2,"name":"SSP"}]},{"@type":"WebSite","@id":"https:\/\/goldbach.com\/de\/#website","url":"https:\/\/goldbach.com\/de\/","name":"Goldbach","description":"","publisher":{"@id":"https:\/\/goldbach.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldbach.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/goldbach.com\/de\/#organization","name":"Goldbach","url":"https:\/\/goldbach.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","contentUrl":"https:\/\/goldbach.com\/app\/uploads\/2025\/10\/goldbach-media-relations-goldbach-logo.webp","width":640,"height":360,"caption":"Goldbach"},"image":{"@id":"https:\/\/goldbach.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/goldbach-group-ag\/","https:\/\/www.instagram.com\/goldbach_ch\/","https:\/\/www.youtube.com\/user\/GoldbachGroup"]}]}},"_links":{"self":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/49916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/glossary\/49916\/revisions"}],"wp:attachment":[{"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/media?parent=49916"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/glossary-categories?post=49916"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/goldbach.com\/de\/wp-json\/wp\/v2\/glossary-tags?post=49916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}