{"id":50243,"date":"2026-05-28T15:36:33","date_gmt":"2026-05-28T13:36:33","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/beraterkommission-bk\/"},"modified":"2026-05-28T15:36:33","modified_gmt":"2026-05-28T13:36:33","slug":"beraterkommission-bk","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/beraterkommission-bk\/","title":{"rendered":"Beraterkommission (BK)"},"content":{"rendered":"<p>Die Beraterkommission (BK) ist ein Rabatt der von Medienanbietern an Werbe- oder Mediaagenturen gew\u00e4hrt wird, da durch deren Beratungst\u00e4tigkeit weniger Aufwand entsteht. Grunds\u00e4tzlich betr\u00e4gt er 5% bei Online, 10% im Radio und 15% bei Zeitschriften und im TV, jeweils von der Rechnungssumme ohne Mehrwertsteuer, nach Abzug von sonstigen Rabatten, aber vor Skonto. Neuere Medien gew\u00e4hren unterschiedliche S\u00e4tze oder keine BK. Dieser Rabatt wird in der Regel dem Werbekunden weitergegeben.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Beraterkommission (BK) ist ein Rabatt der von Medienanbietern an Werbe- oder Mediaagenturen gew\u00e4hrt wird, da durch deren Beratungst\u00e4tigkeit weniger Aufwand entsteht. Grunds\u00e4tzlich betr\u00e4gt er 5% bei Online, 10% im Radio und 15% bei Zeitschriften und im TV, jeweils von der Rechnungssumme ohne Mehrwertsteuer, nach Abzug von sonstigen Rabatten, aber  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50243","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beraterkommission (BK) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/beraterkommission-bk\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beraterkommission (BK)\" \/>\n<meta property=\"og:description\" content=\"Die Beraterkommission (BK) ist ein Rabatt der von Medienanbietern an Werbe- oder Mediaagenturen gew\u00e4hrt wird, da durch deren Beratungst\u00e4tigkeit weniger Aufwand entsteht. 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