{"id":50291,"date":"2026-05-28T15:45:37","date_gmt":"2026-05-28T13:45:37","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/haushaltsfuehrende-person\/"},"modified":"2026-05-28T15:45:37","modified_gmt":"2026-05-28T13:45:37","slug":"haushaltsfuehrende-person","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/haushaltsfuehrende-person\/","title":{"rendered":"Haushaltsf\u00fchrende Person"},"content":{"rendered":"

Person, die in einem Privathaushalt zust\u00e4ndig f\u00fcr die Eink\u00e4ufe des Alltags ist. Bei den Mediapulse TV Data wird zwischen einer herk\u00f6mmlichen und einer modernen Definition der haushaltsf\u00fchrenden Person unterschieden. Nach der herk\u00f6mmlichen Definition darf es pro Haushalt nur eine haushaltsf\u00fchrende Person geben. Solch eine Person wird nach logisch-demographischen Kriterien auf Alters- und Geschlechtsbasis festgelegt. Die moderne Festlegung der haushaltsf\u00fchrenden Person ist hingegen den Panelmitgliedern \u00fcberlassen, nach diesem Kriterium sind bis zu zwei haushaltsf\u00fchrende Personen pro Haushalt m\u00f6glich.<\/p>\n","protected":false},"excerpt":{"rendered":"

Person, die in einem Privathaushalt zust\u00e4ndig f\u00fcr die Eink\u00e4ufe des Alltags ist. Bei den Mediapulse TV Data wird zwischen einer herk\u00f6mmlichen und einer modernen Definition der haushaltsf\u00fchrenden Person unterschieden. Nach der herk\u00f6mmlichen Definition darf es pro Haushalt nur eine haushaltsf\u00fchrende Person geben. Solch eine Person wird nach logisch-demographischen Kriterien auf […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50291","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"\nHaushaltsf\u00fchrende Person - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/haushaltsfuehrende-person\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haushaltsf\u00fchrende Person\" \/>\n<meta property=\"og:description\" content=\"Person, die in einem Privathaushalt zust\u00e4ndig f\u00fcr die Eink\u00e4ufe des Alltags ist. 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