{"id":50293,"date":"2026-05-28T15:45:38","date_gmt":"2026-05-28T13:45:38","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/hybrid-broadcast-broadband-tv-hbbtv\/"},"modified":"2026-05-28T15:45:38","modified_gmt":"2026-05-28T13:45:38","slug":"hybrid-broadcast-broadband-tv-hbbtv","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/hybrid-broadcast-broadband-tv-hbbtv\/","title":{"rendered":"Hybrid\u00a0Broadcast Broadband TV (HbbTV)"},"content":{"rendered":"<p>Ein internationaler Industriestandard, der digitales Fernsehen (Broadcast) mit dem Internet (Broadband) verkn&uuml;pft. HbbTV erm&ouml;glicht es Zuschauern, w&auml;hrend des laufenden TV-Programms interaktive Dienste &uuml;ber den &bdquo;Red Button&ldquo; auf der Fernbedienung abzurufen. Dazu geh&ouml;ren Mediatheken, digitale Programmzeitschriften (EPG), Newsticker oder zielgerichtete Werbung (<a class=\"glossaryLink cmtt_TV cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Addressable TV&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Addressable TV bezeichnet eine Form der TV-Werbung, bei der unterschiedliche Werbeinhalte gezielt an verschiedene Haushalte oder Nutzergruppen innerhalb desselben linearen Fernsehprogramms ausgespielt werden. Die Steuerung erfolgt datenbasiert, sodass Werbekampagnen st&auml;rker personalisiert und zielgruppenspezifisch eingesetzt werden k&ouml;nnen.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/addressable-tv\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Addressable TV<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein internationaler Industriestandard, der digitales Fernsehen (Broadcast) mit dem Internet (Broadband) verkn&uuml;pft. HbbTV erm&ouml;glicht es Zuschauern, w&auml;hrend des laufenden TV-Programms interaktive Dienste &uuml;ber den &bdquo;Red Button&ldquo; auf der Fernbedienung abzurufen. Dazu geh&ouml;ren Mediatheken, digitale Programmzeitschriften (EPG), Newsticker oder zielgerichtete Werbung (<a class=\"glossaryLink cmtt_TV cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Addressable TV&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Addressable TV bezeichnet eine Form der TV-Werbung, bei der unterschiedliche Werbeinhalte gezielt an verschiedene Haushalte oder Nutzergruppen innerhalb desselben linearen Fernsehprogramms ausgespielt werden. Die Steuerung erfolgt datenbasiert, sodass Werbekampagnen st&auml;rker personalisiert und zielgruppenspezifisch eingesetzt werden k&ouml;nnen.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/addressable-tv\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Addressable TV<\/a>).<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[905,902],"glossary-tags":[],"class_list":["post-50293","glossary","type-glossary","status-publish","hentry","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hybrid\u00a0Broadcast Broadband TV (HbbTV) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/hybrid-broadcast-broadband-tv-hbbtv\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hybrid\u00a0Broadcast Broadband TV (HbbTV)\" \/>\n<meta property=\"og:description\" content=\"Ein internationaler Industriestandard, der digitales Fernsehen (Broadcast) mit dem Internet (Broadband) verkn&uuml;pft. 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