{"id":50337,"date":"2026-05-28T15:45:55","date_gmt":"2026-05-28T13:45:55","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/opportunity-to-hear-oth\/"},"modified":"2026-05-28T15:45:55","modified_gmt":"2026-05-28T13:45:55","slug":"opportunity-to-hear-oth","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/opportunity-to-hear-oth\/","title":{"rendered":"Opportunity To Hear (OTH)"},"content":{"rendered":"<p>Der Opportunity to Hear beschreibt, wie oft eine erreichte Person einen <a class=\"glossaryLink cmtt_Audio\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Radiospot&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Ein Radiospot ist eine kurze, akustische Werbebotschaft, die von Radiosendern im linearen Programm ausgestrahlt oder digital verbreitet wird. Er besteht typischerweise aus gesprochenem Text, Musik, Soundeffekten und Jingles und dient dazu, Produkte, Dienstleistungen oder Marken zu bewerben.&lt;\/div&gt;\"  href=\"https:\/\/goldbach.com\/de\/glossary\/radiospot\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Radiospot<\/a> im Durchschnitt h&ouml;rt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Opportunity to Hear beschreibt, wie oft eine erreichte Person einen <a class=\"glossaryLink cmtt_Audio\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Radiospot&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Ein Radiospot ist eine kurze, akustische Werbebotschaft, die von Radiosendern im linearen Programm ausgestrahlt oder digital verbreitet wird. Er besteht typischerweise aus gesprochenem Text, Musik, Soundeffekten und Jingles und dient dazu, Produkte, Dienstleistungen oder Marken zu bewerben.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/radiospot\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Radiospot<\/a> im Durchschnitt h&ouml;rt.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904],"glossary-tags":[],"class_list":["post-50337","glossary","type-glossary","status-publish","hentry","glossary-categories-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opportunity To Hear (OTH) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/opportunity-to-hear-oth\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunity To Hear (OTH)\" \/>\n<meta property=\"og:description\" content=\"Der Opportunity to Hear beschreibt, wie oft eine erreichte Person einen Radiospot im Durchschnitt h&ouml;rt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/glossary\/opportunity-to-hear-oth\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/de\/glossary\/opportunity-to-hear-oth\/\",\"url\":\"https:\/\/goldbach.com\/de\/glossary\/opportunity-to-hear-oth\/\",\"name\":\"Opportunity To Hear (OTH) - 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