{"id":50359,"date":"2026-05-28T15:46:46","date_gmt":"2026-05-28T13:46:46","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/return-on-investement-roi\/"},"modified":"2026-05-28T15:46:46","modified_gmt":"2026-05-28T13:46:46","slug":"return-on-investement-roi","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/return-on-investement-roi\/","title":{"rendered":"Return on Investement (ROI)"},"content":{"rendered":"<p>Eine betriebswirtschaftliche Kennzahl, die das Verh\u00e4ltnis zwischen dem investierten Kapital (Werbebudget) und dem daraus resultierenden Gewinn misst. Im Marketing gibt der ROI an, wie viele Franken Gewinn pro investiertem Werbefranken zur\u00fcckgeflossen sind. Er dient der Effizienzkontrolle und der Budgetallokation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eine betriebswirtschaftliche Kennzahl, die das Verh\u00e4ltnis zwischen dem investierten Kapital (Werbebudget) und dem daraus resultierenden Gewinn misst. Im Marketing gibt der ROI an, wie viele Franken Gewinn pro investiertem Werbefranken zur\u00fcckgeflossen sind. Er dient der Effizienzkontrolle und der Budgetallokation.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50359","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Return on Investement (ROI) - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/return-on-investement-roi\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return on Investement (ROI)\" \/>\n<meta property=\"og:description\" content=\"Eine betriebswirtschaftliche Kennzahl, die das Verh\u00e4ltnis zwischen dem investierten Kapital (Werbebudget) und dem daraus resultierenden Gewinn misst. 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