{"id":50366,"date":"2026-05-28T15:46:49","date_gmt":"2026-05-28T13:46:49","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/share-of-advertising\/"},"modified":"2026-05-28T15:46:49","modified_gmt":"2026-05-28T13:46:49","slug":"share-of-advertising","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/share-of-advertising\/","title":{"rendered":"Share of Advertising"},"content":{"rendered":"<p>Der <a class=\"glossaryLink cmtt_TV cmtt_OOH cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Share of Advertising&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Der Share of Advertising (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. Er wird fast ausschliesslich auf Basis der Bruttowerbeaufwendungen berechnet.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/share-of-advertising\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Share of Advertising<\/a> (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. Er wird fast ausschliesslich auf Basis der <a class=\"glossaryLink cmtt_TV cmtt_OOH cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Bruttowerbeaufwendungen&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Die Kosten f&uuml;r Werbeschaltungen zum offiziellen Listenpreis. Dieser Wert versteht sich vor Abzug von Rabatten oder Agenturprovisionen und enth&auml;lt keine Produktionskosten f&uuml;r das Werbemittel. Er dient prim&auml;r dazu, den Werbedruck von Firmen vergleichbar zu machen.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/bruttowerbeaufwendungen\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Bruttowerbeaufwendungen<\/a> berechnet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der <a class=\"glossaryLink cmtt_TV cmtt_OOH cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Share of Advertising&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Der Share of Advertising (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. Er wird fast ausschliesslich auf Basis der Bruttowerbeaufwendungen berechnet.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/share-of-advertising\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Share of Advertising<\/a> (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. Er wird fast ausschliesslich auf Basis der <a class=\"glossaryLink cmtt_TV cmtt_OOH cmtt_Audio cmtt_Online\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Bruttowerbeaufwendungen&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Die Kosten f&uuml;r Werbeschaltungen zum offiziellen Listenpreis. Dieser Wert versteht sich vor Abzug von Rabatten oder Agenturprovisionen und enth&auml;lt keine Produktionskosten f&uuml;r das Werbemittel. Er dient prim&auml;r dazu, den Werbedruck von Firmen vergleichbar zu machen.&lt;\/div&gt;\" href=\"https:\/\/goldbach.com\/de\/glossary\/bruttowerbeaufwendungen\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Bruttowerbeaufwendungen<\/a> berechnet.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50366","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Share of Advertising - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/share-of-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Share of Advertising\" \/>\n<meta property=\"og:description\" content=\"Der Share of Advertising (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. 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