{"id":50366,"date":"2026-05-28T15:46:49","date_gmt":"2026-05-28T13:46:49","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/share-of-advertising\/"},"modified":"2026-05-28T15:46:49","modified_gmt":"2026-05-28T13:46:49","slug":"share-of-advertising","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/share-of-advertising\/","title":{"rendered":"Share of Advertising"},"content":{"rendered":"<p>Der Share of Advertising (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. Er wird fast ausschliesslich auf Basis der Bruttowerbeaufwendungen berechnet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Share of Advertising (SoA) ist eine Kennzahl, die den prozentualen Anteil einer Marke am gesamten Werbeaufwand innerhalb eines Marktes oder einer Branche beschreibt. 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