{"id":50370,"date":"2026-05-28T15:46:51","date_gmt":"2026-05-28T13:46:51","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/sinus-milieus\/"},"modified":"2026-05-28T15:46:51","modified_gmt":"2026-05-28T13:46:51","slug":"sinus-milieus","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/sinus-milieus\/","title":{"rendered":"Sinus-Milieus"},"content":{"rendered":"

Eine wissenschaftlich fundierte Typologie, die Menschen nicht nur nach \u00e4usseren Merkmalen (Soziodemographie), sondern nach ihrer Lebenswelt gruppiert. Sie basiert auf einer Clusterung von sozialen Lagen, Grundorientierungen und Werthaltungen. Damit dienen die Sinus-Milieus als Indikator daf\u00fcr, wie Zielgruppen ticken, was sie bewegt und wie sie medial erreichbar sind.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eine wissenschaftlich fundierte Typologie, die Menschen nicht nur nach \u00e4usseren Merkmalen (Soziodemographie), sondern nach ihrer Lebenswelt gruppiert. Sie basiert auf einer Clusterung von sozialen Lagen, Grundorientierungen und Werthaltungen. Damit dienen die Sinus-Milieus als Indikator daf\u00fcr, wie Zielgruppen ticken, was sie bewegt und wie sie medial erreichbar sind.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[905,902],"glossary-tags":[],"class_list":["post-50370","glossary","type-glossary","status-publish","hentry","glossary-categories-online","glossary-categories-tv"],"acf":[],"yoast_head":"\nSinus-Milieus - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/sinus-milieus\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinus-Milieus\" \/>\n<meta property=\"og:description\" content=\"Eine wissenschaftlich fundierte Typologie, die Menschen nicht nur nach \u00e4usseren Merkmalen (Soziodemographie), sondern nach ihrer Lebenswelt gruppiert. 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