{"id":50403,"date":"2026-05-28T15:47:04","date_gmt":"2026-05-28T13:47:04","guid":{"rendered":"https:\/\/goldbach.com\/glossary\/werbeaufwand-der-schweiz\/"},"modified":"2026-05-28T15:47:04","modified_gmt":"2026-05-28T13:47:04","slug":"werbeaufwand-der-schweiz","status":"publish","type":"glossary","link":"https:\/\/goldbach.com\/de\/glossary\/werbeaufwand-der-schweiz\/","title":{"rendered":"Werbeaufwand der Schweiz"},"content":{"rendered":"<p>Die im Auftrag der Stiftung Werbestatistik Schweiz von der WEMF durchgef\u00fchrte Erhebung gibt Auskunft \u00fcber die Nettobetr\u00e4ge, welche die Werbeauftraggeber f\u00fcr die Streuung ihrer Werbebotschaften im Laufe eines Jahres in die wichtigsten Werbemedien investiert haben (Netto-Werbeausgaben). Erfasst werden unter anderem die Kategorien Presse, Fernsehen, Radio, Kino, Aussenwerbung (inkl. DOOH), Online sowie weitere Werbeformen. Die Erhebung wird j\u00e4hrlich nach denselben Regeln durchgef\u00fchrt, was eine hohe zeitliche Vergleichbarkeit der Daten gew\u00e4hrleistet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die im Auftrag der Stiftung Werbestatistik Schweiz von der WEMF durchgef\u00fchrte Erhebung gibt Auskunft \u00fcber die Nettobetr\u00e4ge, welche die Werbeauftraggeber f\u00fcr die Streuung ihrer Werbebotschaften im Laufe eines Jahres in die wichtigsten Werbemedien investiert haben (Netto-Werbeausgaben). Erfasst werden unter anderem die Kategorien Presse, Fernsehen, Radio, Kino, Aussenwerbung (inkl. DOOH), Online  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary-categories":[904,905,903,902],"glossary-tags":[],"class_list":["post-50403","glossary","type-glossary","status-publish","hentry","glossary-categories-audio","glossary-categories-online","glossary-categories-ooh","glossary-categories-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Werbeaufwand der Schweiz - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/glossary\/werbeaufwand-der-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbeaufwand der Schweiz\" \/>\n<meta property=\"og:description\" content=\"Die im Auftrag der Stiftung Werbestatistik Schweiz von der WEMF durchgef\u00fchrte Erhebung gibt Auskunft \u00fcber die Nettobetr\u00e4ge, welche die Werbeauftraggeber f\u00fcr die Streuung ihrer Werbebotschaften im Laufe eines Jahres in die wichtigsten Werbemedien investiert haben (Netto-Werbeausgaben). 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