Zielgerichtet. Messbar. Flexibel<\/p>\n<\/div>
Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision des Online-Marketings verbinden. Genau das erm\u00f6glicht Advanced TV!<\/p>\n
Advanced TV umfasst die vielf\u00e4ltigen Streaming-M\u00f6glichkeiten von TV-Inhalten \u00fcber das Internet auf dem Big Screen. Diese moderne Form des Fernsehens verbindet die hohe Reichweite klassischer TV-Werbung mit den Vorteilen digitaler Technologie: von unterschiedlichen Produktl\u00f6sungen \u00fcber dynamische Werbeintegration bis hin zu einer nahtlosen User Experience.<\/p>\n
In einer sich st\u00e4ndig wandelnden Medienlandschaft erreichst du mit Advanced TV deine Zielgruppen ohne Streuverluste und kannst den Erfolg deiner Kampagnen l\u00fcckenlos nachverfolgen.<\/p>\n<\/div>
Exklusives Markenerlebnis am Big Screen: Pr\u00e4sentiere deine Marke auf dem grossen Bildschirm und sichere dir ein hochwertiges, aufmerksamkeitsstarkes Umfeld.<\/p>\n<\/div><\/li>
100 % Viewability und 100 % Brand Safety: Garantiert maximale Sichtbarkeit und Ausspielung in absolut sicheren, vertrauensw\u00fcrdigen Umfeldern.<\/p>\n<\/div><\/li>
Profitiere von der Werbewirkung in einer Lean-Back-Atmosph\u00e4re und der entspannten Haltung der Zuschauer, die eine tiefere Aufnahme und h\u00f6here Wirkung deiner Botschaft erm\u00f6glicht.<\/p>\n<\/div><\/li>
Erg\u00e4nzende Zielgruppe zu TV: Erreiche zus\u00e4tzliche Zielgruppen, die du \u00fcber traditionelles, lineares Fernsehen m\u00f6glicherweise verpasst.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>
Advanced TV<\/strong><\/p>\n\nAdvanced TV bezieht sich auf verschiedene Formen des Streamings von TV-Inhalten, die nicht \u00fcber eine Rundfunk-, Kabel- oder Satellitenverbindung, sondern mit Hilfe des Internets-Protokolls auf einem Fernsehger\u00e4t \u00fcbertragen werden. Zwei der Werbem\u00f6glichkeiten sind Connected TV und Adressable TV.<\/p>\nZu Advanced TV<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\nConnected TV (CTV)<\/strong><\/p>\n<\/div>\n\n\nConnected TV ist ein Produkt, bei welchem Werbebotschaften auf TV-Ger\u00e4ten mit Internetanschluss innerhalb von Streaming-Apps ausgestrahlt werden k\u00f6nnen.<\/p>\nZum Connected TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV ist ein Produkt, bei welchem Werbebotschaften zielgruppenorientiert im linearen TV senderspezifisch ausgestrahlt werden k\u00f6nnen.<\/p>\n<\/div>\nZum Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke mir:","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/de\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-12842\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">E-Mail-Adresse <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><label for=\"bitte_schicke_mir\">Bitte schicke mir: <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach Newsletter abonnieren und jeden Monat Neues aus der Goldbach-Welt erfahren.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-12842\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"12842\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e4sentationvarianten bestellen<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Vielen Dank f\u00fcr die Nachricht. Du erh\u00e4ltst in K\u00fcrze die Studie von uns.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Leider gab's einen Fehler. Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, 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1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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Advanced TV bezieht sich auf verschiedene Formen des Streamings von TV-Inhalten, die nicht \u00fcber eine Rundfunk-, Kabel- oder Satellitenverbindung, sondern mit Hilfe des Internets-Protokolls auf einem Fernsehger\u00e4t \u00fcbertragen werden. Zwei der Werbem\u00f6glichkeiten sind Connected TV und Adressable TV.<\/p>\n
Zu Advanced TV<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\nConnected TV (CTV)<\/strong><\/p>\n<\/div>\n\n\nConnected TV ist ein Produkt, bei welchem Werbebotschaften auf TV-Ger\u00e4ten mit Internetanschluss innerhalb von Streaming-Apps ausgestrahlt werden k\u00f6nnen.<\/p>\nZum Connected TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV ist ein Produkt, bei welchem Werbebotschaften zielgruppenorientiert im linearen TV senderspezifisch ausgestrahlt werden k\u00f6nnen.<\/p>\n<\/div>\nZum Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke mir:","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/de\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-12842\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">E-Mail-Adresse <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><label for=\"bitte_schicke_mir\">Bitte schicke mir: <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach Newsletter abonnieren und jeden Monat Neues aus der Goldbach-Welt erfahren.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-12842\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"12842\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e4sentationvarianten bestellen<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Vielen Dank f\u00fcr die Nachricht. Du erh\u00e4ltst in K\u00fcrze die Studie von uns.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Leider gab's einen Fehler. Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" 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decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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<\/p>\n
Connected TV (CTV)<\/strong><\/p>\n<\/div>\n\n\nConnected TV ist ein Produkt, bei welchem Werbebotschaften auf TV-Ger\u00e4ten mit Internetanschluss innerhalb von Streaming-Apps ausgestrahlt werden k\u00f6nnen.<\/p>\nZum Connected TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV ist ein Produkt, bei welchem Werbebotschaften zielgruppenorientiert im linearen TV senderspezifisch ausgestrahlt werden k\u00f6nnen.<\/p>\n<\/div>\nZum Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke mir:","newsletter":"Newsletter"},"field_logics":{"name":"","e-mail-adresse":"","bitte_schicke_mir":"","newsletter":"","submit_1":"","notice_1":""},"field_types":{"name":"text","e-mail-adresse":"email","bitte_schicke_mir":"select","newsletter":"consent","recaptcha_1":"recaptcha","submit_1":"submit","notice_1":"notice"},"nonce_method":"ajax"}\"><form action=\"https:\/\/goldbach.com\/de\/online\/advanced-tv\/\" method=\"post\" class=\"fusion-form fusion-form-12842\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">E-Mail-Adresse <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><label for=\"bitte_schicke_mir\">Bitte schicke mir: <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach Newsletter abonnieren und jeden Monat Neues aus der Goldbach-Welt erfahren.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-12842\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"12842\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e4sentationvarianten bestellen<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Vielen Dank f\u00fcr die Nachricht. Du erh\u00e4ltst in K\u00fcrze die Studie von uns.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Leider gab's einen Fehler. Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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Connected TV ist ein Produkt, bei welchem Werbebotschaften auf TV-Ger\u00e4ten mit Internetanschluss innerhalb von Streaming-Apps ausgestrahlt werden k\u00f6nnen.<\/p>\n
Zum Connected TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nAddressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV ist ein Produkt, bei welchem Werbebotschaften zielgruppenorientiert im linearen TV senderspezifisch ausgestrahlt werden k\u00f6nnen.<\/p>\n<\/div>\nZum Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke 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style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">E-Mail-Adresse <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><label for=\"bitte_schicke_mir\">Bitte schicke mir: <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach 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Du erh\u00e4ltst in K\u00fcrze die Studie von uns.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Leider gab's einen Fehler. Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); 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}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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Addressable TV (ATV)<\/strong><\/p>\n<\/div>\n\n\nAddressable TV ist ein Produkt, bei welchem Werbebotschaften zielgruppenorientiert im linearen TV senderspezifisch ausgestrahlt werden k\u00f6nnen.<\/p>\n<\/div>\nZum Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke 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style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">E-Mail-Adresse <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><label for=\"bitte_schicke_mir\">Bitte schicke mir: <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach Newsletter abonnieren und jeden Monat Neues aus der Goldbach-Welt erfahren.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-12842\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"12842\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e4sentationvarianten bestellen<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Vielen Dank f\u00fcr die Nachricht. Du erh\u00e4ltst in K\u00fcrze die Studie von uns.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Leider gab's einen Fehler. Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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Addressable TV ist ein Produkt, bei welchem Werbebotschaften zielgruppenorientiert im linearen TV senderspezifisch ausgestrahlt werden k\u00f6nnen.<\/p>\n<\/div>\n
Zum Addressable TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n <\/p>\n\nDigital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke 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style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" 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title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach 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Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); 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}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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Digital TV Network<\/span><\/span><\/strong><\/p>\nDas Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n\nZum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke 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style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name<\/label><\/div><input type=\"text\" autocomplete=\"off\" name=\"name\" id=\"name\" value=\"\" class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"e-mail-adresse\">E-Mail-Adresse <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><input type=\"email\" autocomplete=\"off\" name=\"e-mail-adresse\" id=\"e-mail-adresse\" value=\"\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><div class=\"fusion-form-field fusion-form-select-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><label for=\"bitte_schicke_mir\">Bitte schicke mir: <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><div class=\"fusion-select-wrapper\"><select autocomplete=\"off\" multiple tabindex=\"\" id=\"bitte_schicke_mir\" name=\"bitte_schicke_mir[]\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" style=\"height:3.5em;\" data-holds-private-data=\"false\"><option value=\"Ergebnispr\u00e4sentation (DACH-Version)\" >Ergebnispr\u00e4sentation (DACH-Version)<\/option><option value=\"Ergebnispr\u00e4sentation (CH-Version)\" >Ergebnispr\u00e4sentation (CH-Version)<\/option><\/select><\/div><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div class=\"fusion-form-label-wrapper\"><label for=\"newsletter\">Newsletter<\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"newsletter\" type=\"checkbox\" value=\"1\" name=\"newsletter\" class=\"fusion-form-input\"\/><label for=\"newsletter\">Ich m\u00f6chte zus\u00e4tzlich den Goldbach Newsletter abonnieren und jeden Monat Neues aus der Goldbach-Welt erfahren.<\/label><\/div><\/div><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-12842\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6LfR8W8sAAAAAKTJthijtklaoD6tOGJ-yZ2VKY5G\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"12842\"><div ><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span form-form-submit button-default\" data-form-number=\"12842\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Pr\u00e4sentationvarianten bestellen<\/span><\/button><\/div><\/div><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Vielen Dank f\u00fcr die Nachricht. Du erh\u00e4ltst in K\u00fcrze die Studie von uns.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Leider gab's einen Fehler. Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian #accordian-1 .panel-title a:not(:hover){}.fusion-accordian #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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Das Goldbach Digital TV Network kombiniert die St\u00e4rken von Video-on-Demand, Smart TV und Internet TV zu einem einzigartigen, leistungsstarken Werbenetzwerk.<\/p>\n<\/div>\n
Zum Digital TV Network<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/6XGQPXHhs-4?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"studie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-block\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Advanced-TV-Studie 2025: Connected-TV-Werbung erreicht, \u00fcberzeugt und aktiviert<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color8);\"><p>Zum 8. Mal erscheint die DACH-Studie zu Advanced TV von Goldbach. Die Ergebnisse best\u00e4tigen erneut die Dominanz des Streamings und die zunehmende Nutzung von Connected TV (CTV). Besonders bemerkenswert ist die anhaltend hohe Akzeptanz und Wahrnehmung von Werbung in diesem Umfeld, was das Medium f\u00fcr Werbetreibende besonders attraktiv macht.<\/p>\n<\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-right:10px;--button_margin-bottom:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2025-dach-gesamt-summary.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Summary – die ersten Resultate<\/span><\/a><\/div><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/die-8-goldbach-advanced-tv-studie-beweist-connected-tv-werbung-erreicht-ueberzeugt-und-aktiviert-2\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medienmitteilung<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:40px;--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Aufzeichnung des Vortrags zur Advanced TV Studie 2025 an der DMEXCO<\/h3><\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:350px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.33%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/9RmY_qMmwAM?wmode=transparent&autoplay=0\" width=\"600\" height=\"350\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:15px;--awb-padding-right:15px;--awb-padding-bottom:15px;--awb-padding-left:15px;--awb-bg-color:#f2f2f2;--awb-bg-color-hover:#f2f2f2;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bestelle die Studie<\/h3><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-12842\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;\" data-form-id=\"12842\" data-config=\"{"form_id":12842,"form_post_id":12842,"post_id":1097,"form_type":"ajax","confirmation_type":"message","redirect_url":"","field_labels":{"name":"Name","e-mail-adresse":"E-Mail-Adresse","bitte_schicke_mir":"Bitte schicke 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style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" 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Versuche es bitte noch einmal.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">×<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"false\"><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:80px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two no-hyphens\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Advanced-TV-Werbung<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); 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}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1967 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:15:32+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1967\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1967\" href=\"#collapse-1-1967\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Welche Best Practices sollten Werbetreibende beachten, um erfolgreiche Advanced TV-Werbekampagnen durchzuf\u00fchren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1967\" aria-labelledby=\"faq_1-1967\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><p>Um das volle Potenzial von Advanced TV auszusch\u00f6pfen, empfehlen wir dir, die folgenden Punkte zu ber\u00fccksichtigen:<\/p>\n<ul>\n<li><strong>Definiere klare Ziele:<\/strong> Was m\u00f6chtest du erreichen? Markenbekanntheit, Leads oder direkte Verk\u00e4ufe? Deine Ziele bestimmen die Strategie, das Targeting und die Erfolgsmessung.<\/li>\n<li><strong>Optimiere deine Creatives:<\/strong> Erstelle hochwertige Spots, die f\u00fcr die Streaming-Umgebung optimiert sind. Eine starke visuelle Botschaft in den ersten Sekunden ist entscheidend, und ein klarer Call-to-Action (CTA) f\u00f6rdert die Interaktion.<\/li>\n<li><strong>Nutze Daten intelligent:<\/strong> Setze auf einen durchdachten Targeting-Mix. Nutze vorhandene Daten und teste verschiedene Zielgruppensegmente, um die gr\u00f6sste Effizienz zu erzielen.<\/li>\n<li><strong>Denke ganzheitlich:<\/strong> Betrachte Advanced TV nicht isoliert, sondern als integralen Bestandteil deiner gesamten Marketingstrategie. Stimme die Botschaften \u00fcber alle Kan\u00e4le hinweg aufeinander ab.<\/li>\n<li><strong>Teste und lerne:<\/strong> Nutze die Messbarkeit von Advanced TV zu deinem Vorteil. F\u00fchre A\/B-Tests mit unterschiedlichen Creatives oder Zielgruppen durch und optimiere deine Kampagne kontinuierlich auf Basis der gewonnenen Erkenntnisse.<\/li>\n<li><strong>Vertraue auf Expertise:<\/strong> Arbeite mit erfahrenen Partner*innen wie der Goldbach zusammen. Wir unterst\u00fctzen dich von der strategischen Planung \u00fcber die pr\u00e4zise Umsetzung bis hin zum detaillierten Reporting, um den Erfolg deiner Kampagne sicherzustellen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1965 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T11:14:17+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1965\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1965\" href=\"#collapse-1-1965\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie entwickelt sich der Advanced-TV-Markt und welche Trends sind in Zukunft zu erwarten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1965\" aria-labelledby=\"faq_1-1965\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><p>Der Advanced-TV-Markt befindet sich auf einem unaufhaltsamen Wachstumskurs. Die Nutzung von Streaming-Diensten und internetf\u00e4higen Ger\u00e4ten wird weiter zunehmen und damit auch die Relevanz von Werbung in diesem Umfeld.<\/p>\n<ul>\n<li><strong>Programmatic Everywhere:<\/strong> Der programmatische, also automatisierte Ein- und Verkauf von Werbung, wird zum Standard und erm\u00f6glicht noch effizientere und datengest\u00fctztere Kampagnen in Echtzeit.<\/li>\n<li><strong>Shoppable TV:<\/strong> Die direkte Verkn\u00fcpfung von Werbung und E-Commerce wird zunehmen. Stell dir vor, ein*e Zuschauer*in kann das im Spot gezeigte Produkt mit der Fernbedienung direkt in den Warenkorb legen.<\/li>\n<li><strong>K\u00fcnstliche Intelligenz (KI):<\/strong> KI wird die Kampagnenoptimierung revolutionieren, indem sie in Echtzeit vorhersagt, welche Werbemittel bei welcher Zielgruppe die gr\u00f6sste Wirkung erzielen.<\/li>\n<li><strong>Konvergenz von Linear und Digital:<\/strong> Die Grenzen zwischen klassischem und digitalem Fernsehen werden weiter verschwimmen. Zuk\u00fcnftige Messstandards werden eine ganzheitliche Betrachtung \u00fcber alle Ausspielwege hinweg erm\u00f6glichen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1960 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T08:01:04+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1960\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1960\" href=\"#collapse-1-1960\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Mit welchen Vorurteilen sieht sich der Markt konfrontiert?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1960\" aria-labelledby=\"faq_1-1960\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><p>Trotz der klaren Vorteile sieht sich der Markt noch immer mit einigen Vorurteilen konfrontiert:<\/p>\n<ul>\n<li><strong>„Das ist zu kompliziert.“<\/strong> Falsch. Die Buchung von Advanced TV-Kampagnen ist heute standardisiert und wird von Expert*innen wie der Goldbach einfach und effizient umgesetzt.<\/li>\n<li><strong>„Die Reichweite ist zu gering.“<\/strong> Mythos. Die Nutzung von CTV w\u00e4chst rasant. Laut der Goldbach Advanced TV-Studie ist CTV bereits fest in den Haushalten etabliert und erzielt signifikante Reichweiten, insbesondere in attraktiven Zielgruppen.<\/li>\n<li><strong>„Das ist doch nur etwas f\u00fcr grosse Budgets.“<\/strong> Nicht zutreffend. Durch die pr\u00e4zise Aussteuerung und die Vermeidung von Streuverlusten sind Advanced TV-Kampagnen oft effizienter und auch f\u00fcr kleinere Budgets geeignet.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1958 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:41+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1958\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1958\" href=\"#collapse-1-1958\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie kann die Zielgruppenansprache auf Connected TV verbessert werden und welche Metriken gibt es?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1958\" aria-labelledby=\"faq_1-1958\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11\"><p>Die Zielgruppenansprache auf Connected TV (CTV) wird durch eine stetige Verfeinerung der Datenbasis und den Einsatz intelligenter Technologien verbessert. Automatisierte Content-Erkennung (ACR) auf Smart TVs liefert beispielsweise wertvolle, anonymisierte Einblicke in das Sehverhalten, die f\u00fcr ein noch genaueres Targeting genutzt werden k\u00f6nnen.<\/p>\n<ul>\n<li><strong>Video Completion Rate (VCR):<\/strong> Welcher Prozentsatz der Zuschauenden hat deinen Spot bis zum Ende angesehen?<\/li>\n<li><strong>Click-Through-Rate (CTR):<\/strong> Wie viele Nutzer*innen haben mit einem interaktiven Element im Spot interagiert?<\/li>\n<li><strong>Website\/App-Visits:<\/strong> Wie viele Personen haben nach dem Sehen des Spots deine Website oder App besucht?<\/li>\n<li><strong>Conversion-Rate:<\/strong> Wie viele der Zielhandlungen (K\u00e4ufe, Anmeldungen) k\u00f6nnen direkt der Kampagne zugeordnet werden?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1956 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:57:55+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1956\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1956\" href=\"#collapse-1-1956\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie k\u00f6nnen Targeting und Personalisierung im Advanced TV genutzt werden, um die Zielgruppenansprache zu verbessern?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1956\" aria-labelledby=\"faq_1-1956\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Die wahre St\u00e4rke von Advanced TV liegt in den datengest\u00fctzten Targeting-M\u00f6glichkeiten. Wir gehen weit \u00fcber die blosse Auswahl eines Senderumfelds hinaus und stellen sicher, dass deine Werbung von den Menschen gesehen wird, die f\u00fcr deine Marke am wichtigsten sind.<\/p>\n<ul>\n<li><strong>Demografisches und geografisches Targeting:<\/strong> Spiele deine Kampagne gezielt nach Alter, Geschlecht oder an Haushalte in spezifischen Postleitzahlgebieten aus.<\/li>\n<li><strong>Interessenbasiertes Targeting:<\/strong> Erreiche Nutzer*innen basierend auf ihren Interessen, die aus ihrem anonymisierten Seh- und Surfverhalten abgeleitet werden. Ob Auto-Begeisterte, Reise-Fans oder Technik-Affine \u2013 wir finden sie f\u00fcr dich.<\/li>\n<li><strong>First-Party-Daten-Integration:<\/strong> Nutze deine eigenen Kundendaten (z. B. aus deinem CRM-System), um bestehende Kund*innen gezielt anzusprechen oder statistische Zwillinge (\u00abLookalike Audiences\u00bb) zu erstellen und so neue potenzielle Kund*innen zu finden.<\/li>\n<li><strong>Kontextuelles Targeting:<\/strong> Platziere deine Werbung in thematisch passenden Inhalten, beispielsweise einen Spot f\u00fcr Sportartikel im Umfeld von Live-Sport\u00fcbertragungen.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1954 advanced-tv online tv \"><span class=\"entry-title rich-snippet-hidden\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T07:58:01+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-1954\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-1954\" href=\"#collapse-1-1954\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was ist Advanced TV und wie unterscheidet es sich von traditionellem Fernsehen?<\/div><\/a><\/div><\/div><div id=\"collapse-1-1954\" aria-labelledby=\"faq_1-1954\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Advanced TV ist die Zukunft des Fernsehens, die bereits heute stattfindet. Es beschreibt im Grunde jede Form von TV-Inhalten, die nicht \u00fcber den klassischen Kabel-, Satelliten- oder Antennenanschluss, sondern \u00fcber das Internet auf den Fernsehbildschirm gelangen. Stell es dir als die perfekte Verbindung der emotionalen Kraft des grossen Bildschirms mit den datengest\u00fctzten M\u00f6glichkeiten der digitalen Welt vor.<\/p>\n<p>Der entscheidende Unterschied zum traditionellen, linearen Fernsehen liegt in der Digitalisierung der \u00dcbertragung. W\u00e4hrend beim klassischen Fernsehen alle Zuschauenden zur gleichen Zeit denselben Werbespot sehen, erm\u00f6glicht Advanced TV eine Ausspielung, die so individuell und messbar ist wie Online-Marketing. Dies umfasst verschiedene Technologien wie Connected TV (CTV) \u2013 also internetf\u00e4hige Fernseher oder Ger\u00e4te wie Apple TV \u2013 und Addressable TV (ATV), bei dem selbst im linearen Programm personalisierte Werbung ausgespielt werden kann.<\/p>\n<p>Kurz gesagt: Advanced TV transformiert das Fernseherlebnis von einer \u00abOne-to-many\u00bb- zu einer \u00abOne-to-one\u00bb-Kommunikation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" style=\"--awb-columns:1.0;--awb-column-spacing:0px;--awb-dots-margin-top:20px;--awb-dots-align:center;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:"LTTetria Black";--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2184,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1097","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV: Deine Werbung auf dem grossen Screen<\/title>\n<meta name=\"description\" content=\"Stell dir vor, du k\u00f6nntest die emotionale Wirkung von TV-Werbung mit der Pr\u00e4zision von Online verbinden. 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