{"id":1105,"date":"2025-09-25T14:27:02","date_gmt":"2025-09-25T14:27:02","guid":{"rendered":"https:\/\/goldbach.com\/?page_id=1105"},"modified":"2026-03-31T16:37:21","modified_gmt":"2026-03-31T14:37:21","slug":"targeting-data","status":"publish","type":"page","link":"https:\/\/goldbach.com\/de\/online\/targeting-data\/","title":{"rendered":"Data &#038; Targeting bei Online"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data &amp; Targeting<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-sizes-bottom:1px;--awb-border-color:var(--awb-custom_color_3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"85px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.92%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:3.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"fusion-breadcrumbs awb-yoast-breadcrumbs fusion-breadcrumbs-1\" style=\"--awb-breadcrumb-sep:&#039;\/&#039;;\" aria-label=\"Breadcrumb\"><span><span><a href=\"https:\/\/goldbach.com\/de\/\">Home<\/a><\/span><\/span><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-gap:20px;--awb-justify-content:flex-end;--awb-active-color:var(--awb-color2);--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"child-menu\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-data-targeting\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-2023\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2023 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2023\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#info\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Information<\/span><\/a><\/li><li  id=\"menu-item-2024\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2024 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2024\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#portfolio\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Targetings<\/span><\/a><\/li><li  id=\"menu-item-2025\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2025 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2025\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#faq\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">FAQ<\/span><\/a><\/li><li  id=\"menu-item-12874\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-12874 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"12874\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#zertifikat\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Zertfikat<\/span><\/a><\/li><li  id=\"menu-item-2026\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2026 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"2026\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#kontakt\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Kontakt<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"info\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.92%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio: 100 \/ 140;--awb-object-position:53% 47%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio fusion-animated\" style=\"--awb-animation-color:var(--awb-custom_color_5);\" data-animationType=\"revealInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"800\" height=\"524\" alt=\"Junges M\u00e4dchen sitzt l\u00e4chelnd auf dem Sofa und spielt auf einem Handy und tr\u00e4gt Kopfh\u00f6rer.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122-800x524.jpg\" class=\"lazyload img-responsive wp-image-6148 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271751%27%20height%3D%271146%27%20viewBox%3D%270%200%201751%201146%27%3E%3Crect%20width%3D%271751%27%20height%3D%271146%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122-200x131.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122-400x262.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122-600x393.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122-800x524.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122-1200x785.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/11\/data-targeting-2161047122.jpg 1751w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Data Targeting: SO SPRICHST DU DEINE ZIELGRUPPE AN<\/h2><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\"><p>Die umfangreichen M\u00f6glichkeiten im Bereich Data Targeting erm\u00f6glichen es dir, deine Zielgruppen pr\u00e4zise und wirkungsvoll anzusprechen. Dabei kommen qualitativ hochwertige First-Party-Daten zum Einsatz, die aus unseren eigenen Websites sowie weiteren vertrauensw\u00fcrdigen Quellen stammen.<\/p>\n<p>Mithilfe dieser Daten kannst du deine Zielgruppen genau segmentieren, basierend auf Interessen, Verhalten und demografischen Merkmalen. So stellst du eine effektive und personalisierte Ansprache sicher, die optimal auf deine Bed\u00fcrfnisse abgestimmt ist \u2013 f\u00fcr eine maximale Werbewirkung und Effizienz deiner Kampagne.<\/p>\n<p>Erg\u00e4nzend dazu steht dir das kontextuelle Targeting zur Verf\u00fcgung, das auf den Inhalten und Artikeln unseres Netzwerks basiert, ohne dabei auf First-Party-Daten zur\u00fcckzugreifen. Du kannst deine Kampagnen so gezielt in thematisch relevanten Umfeldern platzieren. Dadurch hast du eine weitere M\u00f6glichkeit, Botschaften wirkungsvoll an die passende Zielgruppe zu vermitteln \u2013 ganz ohne den Einsatz von Nutzerdaten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><ul style=\"--awb-line-height:28.9px;--awb-icon-width:28.9px;--awb-icon-height:28.9px;--awb-icon-margin:11.9px;--awb-content-margin:40.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Hohe Datenqualit\u00e4t: Profitiere von unseren hochwertigen First-Party-Daten, die eine verl\u00e4ssliche und pr\u00e4zise Zielgruppenansprache garantieren.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ein premium Umfeld: Platziere deine Kampagnen ausschliesslich in unserem vertrauensw\u00fcrdigen Netzwerk und sichere so ein hochwertiges Werbeumfeld.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Hohe Reichweite: Erreiche deine Zielgruppen dank unserer breiten Datenbasis \u00fcber verschiedene Kan\u00e4le und Plattformen.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon gb-Star\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Weniger Streuverlust: Sprich deine relevanten Nutzergruppen dank pr\u00e4ziser Segmentierung direkt an und minimiere unn\u00f6tige Ausgaben.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"portfolio\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_4);--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">ERREICHE DEINE ZIELGRUPPE PUNKTGENAU<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color1);\"><p>Schluss mit Streuverlusten. Mit unseren intelligenten Targeting-L\u00f6sungen erreichst du genau die Menschen, die f\u00fcr deine Botschaft relevant sind!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"portfolio-filter\" data-lazy-load=\"yes\" data-randomize-elements=\"yes\" data-cards-per-row=\"6\" id=\"portfolio-filter-69e457f028d13\">\n    <input type=\"hidden\" name=\"hide_filters\" value=\"channel,region,format,category,channel,region,format,category\" \/>\n    <input type=\"hidden\" name=\"exclude_ids\" value=\"\" \/>\n    <input type=\"hidden\" name=\"show_load_more\" value=\"yes\" \/>\n    <div class=\"filters\">\n        <!-- Chip 1 (Beispiel) -->\n                    <input type=\"hidden\" name=\"channel\" value=\"79\" \/>\n        \n                    <input type=\"hidden\" name=\"region\" value=\"\" \/>\n        \n                <div class=\"filter\" data-filter=\"network\">\n            <input type=\"hidden\" name=\"network\" value=\"\" \/>\n            <div class=\"chip\" role=\"group\" aria-label=\"Network Filter\">\n                <span class=\"chip__label\">Network<\/span>\n                <div class=\"chip__selection hidden\" data-chip-selection>\n                    <span class=\"chip__value hidden\" data-chip-value><\/span>\n                    <span class=\"chip__count hidden\" data-chip-count><\/span>\n                    <button class=\"chip__clear chip__clear-btn hidden\" type=\"button\" title=\"Auswahl l\u00f6schen\" data-clear>\n                        <svg class=\"chip__clear-btn\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                            <path\n                            class=\"chip__clear-btn\"\n                            d=\"M55.1 73.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L147.2 256 9.9 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L192.5 301.3 329.9 438.6c12.5 12.5 32.8 12.5 45.3 0s-12.5-32.8 0-45.3L237.8 256 375.1 118.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192.5 210.7 55.1 73.4z\" \/>\n                        <\/svg>\n                        <span class=\"sr-only\">Auswahl l\u00f6schen<\/span>\n                    <\/button>\n                <\/div>\n                <button class=\"chip__caret\" type=\"button\" aria-haspopup=\"listbox\" aria-expanded=\"false\" data-trigger>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                    <path\n                        d=\"M169.4 374.6c12.5 12.5 32.8 12.5 45.3 0l160-160c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192 306.7 54.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l160 160z\" \/>\n                    <\/svg>\n                    <span class=\"sr-only\">Dropdown \u00f6ffnen<\/span>\n                <\/button>\n            <\/div>\n\n            <div class=\"dropdown\" role=\"listbox\" aria-label=\"Network\" tabindex=\"-1\" data-dropdown>\n                <ul class=\"list\">\n                                        \n                <\/ul>\n            <\/div>\n        <\/div>\n        \n                    <input type=\"hidden\" name=\"format\" value=\"\" \/>\n        \n                    <input type=\"hidden\" name=\"category\" value=\"262\" \/>\n        \n                <div class=\"filter\">\n            <input type=\"text\" name=\"q\" class=\"filter-input\" placeholder=\"Suche\" value=\"\" \/>\n        <\/div>\n        \n        <div>\n            <a href=\"#\" class=\"js-reset-filters\">Alle zur\u00fccksetzen<\/a>\n        <\/div>\n    <\/div>\n    \n    <div class=\"portfolio-filter-result\">\n        \n        <div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-6\" style=\"--awb-columns:6;\"><ul class=\"fusion-grid fusion-grid-6 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/data-onboarding\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Data Onboarding<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/demografisches-targeting\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Demografisches Targeting<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/interessen-targeting\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Interessen Targeting<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/kontextuelles-targeting\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Kontextuelles Targeting<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/location-targeting\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Location Targeting<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/onedsp\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>OneDSP<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/umfelder\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Umfelder<\/p>\n<\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column fusion-column-inner-bg-wrapper post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-inner-bg-color:rgba(255,255,255,0.6);--awb-inner-bg-color-hover:rgba(255,255,255,0.6);--awb-inner-bg-blend:overlay;--awb-inner-bg-size:cover;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/goldbach.com\/de\/portfolio-items\/wetter-targeting\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 portfolio-card-text\" style=\"--awb-line-height:1.2;\"><p>Wetter Targeting<\/p>\n<\/div><\/div><\/li>\n<\/ul><\/div>    <\/div>\n\n    <div class=\"portfolio-filter-load-more-container\">\n\n        <button type=\"button\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type load-more\">\n            <span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mehr laden<\/span>\n        <\/button>\n    <\/div>\n\n    <div class=\"loader-container\" style=\"display: none;\">\n        <div class=\"spinner\"><\/div>\n    <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"cookieloss\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bye bye Cookies! So bringst du deine Werbung auch ohne Cookies auf Erfolgskurs<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Bereits heute blockieren die meistgenutzten Browser der Schweizer Internetnutzer, wie Safari und Firefox, standardm\u00e4ssig Third-Party-Cookies. Doch wie sieht der Status quo aus?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aktuelle Fakten zu Third-Party-Cookies in der Schweiz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Browsernutzung<\/strong><span style=\"font-weight: 400;\">: \u00dcber 47% der Schweizer Internetnutzer verwenden Browser wie Safari oder Firefox, die bereits keine Third-Party-Cookies mehr zulassen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Chrome:<\/strong><span style=\"font-weight: 400;\"> Mit einem Marktanteil von rund 50% in der Schweiz plant auch Chrome, Third-Party-Cookies abzuschaffen \u2013 ein definitives Datum steht jedoch noch nicht fest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Auswirkungen auf Werbetreibende:<\/strong><span style=\"font-weight: 400;\"> Ohne Third-Party-Cookies wird die zielgerichtete Werbung, wie wir sie heute kennen, zunehmend erschwert.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Datenschutzanforderungen<\/strong><span style=\"font-weight: 400;\">: Versch\u00e4rfte Datenschutzgesetze und Nutzererwartungen erh\u00f6hen den Druck auf die Werbebranche, alternative und datenschutzkonforme Ans\u00e4tze zu finden.<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Der Wandel hat begonnen &#8211; h\u00f6chste Zeit, sich mit der cookielosen Zukunft auseinanderzusetzen.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.9%;--awb-width-medium:20%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:4.9%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.9%;--awb-width-medium:20%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:4.9%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:26% 45%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"\/portfolio-items\/data-onboarding\/\" target=\"_self\"><img decoding=\"async\" width=\"800\" height=\"534\" alt=\"Fr\u00f6hliches M\u00e4dchen mit Kopfh\u00f6rern sitzt auf dem Sofa vor einem Laptop. Unterhaltungsinhalte f\u00fcr Online-Streaming zu erschwinglichen Abonnementgeb\u00fchren. Junge Frau schaut sich lustige Videos, Shows und Serien im Internet an.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg\" class=\"lazyload img-responsive wp-image-15048 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27534%27%20viewBox%3D%270%200%20800%20534%27%3E%3Crect%20width%3D%27800%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-200x134.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388-600x401.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/GettyImages-1219798388.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">Data Onboarding<\/h3><p class=\"awb-imageframe-caption-text\">Alles, was du zur Cookie-Alternative wissen musst.<\/p><\/div><\/div><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.9%;--awb-width-medium:20%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:4.9%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:26% 45%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"\/portfolio-items\/kontextuelles-targeting\/\" target=\"_self\" aria-label=\"Online_Mobile_Women\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-scaled.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-scaled.jpg\" class=\"lazyload img-responsive wp-image-8537 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271440%27%20viewBox%3D%270%200%202560%201440%27%3E%3Crect%20width%3D%272560%27%20height%3D%271440%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-200x113.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-400x225.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-600x338.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-800x450.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-1200x675.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Online_Mobile_Women-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">Kontextuelles Targeting<\/h3><p class=\"awb-imageframe-caption-text\">Gezielte Werbeausspielung bei passendem Inhalt<\/p><\/div><\/div><\/a><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:4.9%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.9%;--awb-width-medium:20%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:4.9%;--awb-spacing-left-medium:4.9%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.9\" data-animationDelay=\"0.9\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-object-position:26% 45%;--awb-caption-text-transform:none;--awb-caption-text-line-height:1.6;--awb-caption-overlay-color:var(--awb-color8);--awb-caption-background-color:var(--awb-color2);--awb-caption-title-font-family:var(--h3_typography-font-family);--awb-caption-title-font-weight:var(--h3_typography-font-weight);--awb-caption-title-font-style:var(--h3_typography-font-style);--awb-caption-title-size:20px;--awb-caption-title-transform:var(--h3_typography-text-transform);--awb-caption-title-line-height:var(--h3_typography-line-height);--awb-caption-title-letter-spacing:var(--h3_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 awb-imageframe-style awb-imageframe-style-dany has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"\/portfolio-items\/onedsp\/\" target=\"_self\"><img decoding=\"async\" width=\"800\" height=\"532\" alt=\"H\u00e4nde an einer Laptop-Tastatur mit Lichteffekten.\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gettyimages-1754201688-800x532-1.jpg\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/gettyimages-1754201688-800x532-1.jpg\" class=\"lazyload img-responsive wp-image-15053 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27532%27%20viewBox%3D%270%200%20800%20532%27%3E%3Crect%20width%3D%27800%27%20height%3D%27532%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gettyimages-1754201688-800x532-1-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gettyimages-1754201688-800x532-1-400x266.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gettyimages-1754201688-800x532-1-600x399.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/gettyimages-1754201688-800x532-1.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h3 class=\"awb-imageframe-caption-title\">OneDSP<\/h3><p class=\"awb-imageframe-caption-text\">Dein Zugang zu Schweizer Premium-Inventar.<\/p><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"faq\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.94%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:2.94%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">H\u00e4ufig gestellte Fragen zum Thema Data &amp; Targeting<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color8); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color3); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color8);}.fusion-accordian  #accordian-1 .panel-title a{font-size:20px;font-family:\"LTTetria Light\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color2);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color2);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color2); }<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-2018 datatargeting online \"><span class=\"entry-title rich-snippet-hidden\">Woher weiss ich, welche Targeting-Strategie die richtige f\u00fcr meine Ziele ist?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T12:23:52+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-2018\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-2018\" href=\"#collapse-1-2018\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Woher weiss ich, welche Targeting-Strategie die richtige f\u00fcr meine Ziele ist?<\/div><\/a><\/div><\/div><div id=\"collapse-1-2018\" aria-labelledby=\"faq_1-2018\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><p>Genau daf\u00fcr sind wir da. Die perfekte Strategie h\u00e4ngt von vielen Faktoren ab: von deiner Marke, deiner Botschaft und den Zielen, die du erreichen m\u00f6chtest. Unsere Expert*innen beraten dich pers\u00f6nlich und analysieren gemeinsam mit dir, welcher Targeting-Mix am besten zu deinem Vorhaben passt. Unser Ziel ist es, f\u00fcr dich die effizienteste und wirkungsvollste L\u00f6sung zu finden.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-2016 datatargeting online \"><span class=\"entry-title rich-snippet-hidden\">Kann ich verschiedene Targeting-Arten miteinander kombinieren?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T12:23:16+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-2016\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-2016\" href=\"#collapse-1-2016\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Kann ich verschiedene Targeting-Arten miteinander kombinieren?<\/div><\/a><\/div><\/div><div id=\"collapse-1-2016\" aria-labelledby=\"faq_1-2016\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Nicht nur das, wir empfehlen es sogar! Eine intelligente Kombination verschiedener Methoden ist oft der Schl\u00fcssel zum Erfolg. Du kannst beispielsweise die Pr\u00e4zision von datenbasiertem Targeting mit der Reichweite von kontextuellem Targeting verbinden. So entwickeln wir gemeinsam eine massgeschneiderte Strategie, die die St\u00e4rken der jeweiligen Ans\u00e4tze b\u00fcndelt und die Wirkung deiner Kampagne auf ein neues Level hebt.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-2014 datatargeting online \"><span class=\"entry-title rich-snippet-hidden\">Funktioniert Werbung auch ohne Cookies? Was ist kontextuelles Targeting?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T12:22:40+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-2014\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-2014\" href=\"#collapse-1-2014\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Funktioniert Werbung auch ohne Cookies? Was ist kontextuelles Targeting?<\/div><\/a><\/div><\/div><div id=\"collapse-1-2014\" aria-labelledby=\"faq_1-2014\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\"><p>Ja, absolut! Die Zukunft der Werbung ist &#8222;cookieless&#8220;, und wir haben die passenden L\u00f6sungen daf\u00fcr. Eine der effektivsten Methoden ist das kontextuelle Targeting. Dabei wird deine Werbung in einem thematisch relevanten Umfeld platziert. Ein Beispiel: Deine Werbung f\u00fcr Wanderschuhe erscheint direkt neben einem Online-Artikel \u00fcber die sch\u00f6nsten Bergrouten der Schweiz. So erreichst du eine interessierte Zielgruppe, ganz ohne auf Nutzerdaten zur\u00fcckzugreifen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-2012 datatargeting online \"><span class=\"entry-title rich-snippet-hidden\">Wie stellt die Goldbach den Datenschutz bei Targeting-L\u00f6sungen sicher?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T12:22:09+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-2012\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-2012\" href=\"#collapse-1-2012\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Wie stellt die Goldbach den Datenschutz bei Targeting-L\u00f6sungen sicher?<\/div><\/a><\/div><\/div><div id=\"collapse-1-2012\" aria-labelledby=\"faq_1-2012\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-15\"><p>Der Schutz von Daten hat f\u00fcr uns oberste Priorit\u00e4t. Wir halten uns strikt an alle geltenden Datenschutzgesetze wie die DSGVO und das Schweizer DSG. Unsere Prozesse sind so gestaltet, dass sie maximale Transparenz und Sicherheit f\u00fcr die Nutzer*innen gew\u00e4hrleisten. Wir setzen auf datenschutzkonforme Methoden wie kontextuelles Targeting und nutzen Daten stets verantwortungsvoll, um Vertrauen zu schaffen und gleichzeitig effektive Werbung f\u00fcr dich zu erm\u00f6glichen.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-2010 datatargeting online \"><span class=\"entry-title rich-snippet-hidden\">Was genau ist der Unterschied zwischen First-Party- und Third-Party-Daten?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/goldbach.com\/de\/author\/jessi\/\" title=\"Beitr\u00e4ge von Jessica Wonneberger\" rel=\"author\">Jessica Wonneberger<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2025-10-14T12:21:13+02:00<\/span><div class=\"panel-heading\"><div id=\"faq_1-2010\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-parent=\"#accordian-1\" data-target=\"#collapse-1-2010\" href=\"#collapse-1-2010\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Was genau ist der Unterschied zwischen First-Party- und Third-Party-Daten?<\/div><\/a><\/div><\/div><div id=\"collapse-1-2010\" aria-labelledby=\"faq_1-2010\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:102% !important;max-width:102% !important;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\"><p>Ganz einfach: First-Party-Daten sind Informationen, die wir direkt aus unserem eigenen, hochwertigen Netzwerk von Websites und Plattformen erheben. Sie sind besonders wertvoll, weil sie auf echten Interaktionen deiner potenziellen Kund*innen basieren und somit h\u00f6chste Qualit\u00e4t und Relevanz garantieren. Third-Party-Daten hingegen werden von externen Anbietern \u00fcber verschiedene Websites hinweg gesammelt. Bei der Goldbach setzen wir auf die Pr\u00e4zision und Zuverl\u00e4ssigkeit von First-Party-Daten, um deine Kampagnen maximal wirkungsvoll zu gestalten.ird-Party-Daten?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"zertifikat\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeIn\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.3066666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:1.3066666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Das Goldbach-Online-Targeting ist jetzt WEMF-zertifiziert<\/h2><\/div><div class=\"fusion-text fusion-text-17\"><p>Um unseren Kundinnen und Kunden m\u00f6glichst grosse Transparenz in Bezug auf die Qualit\u00e4t des Targetings bei ihren Onlinekampagnen zu gew\u00e4hrleisten, liessen wir unsere Prediction-Modelle (zu Deutsch Vorhersagen) von der WEMF zertifizieren.<\/p>\n<p>Im Rahmen der Better Prediction Initiative (BPI) f\u00fchrten wir den Prediction Accuracy Check (PAC) zusammen mit der WEMF durch.<\/p>\n<p>\u201e\u00dcber diesen Link erf\u00e4hrst du alles \u00fcber die Ergebnisse des PAC, das Zertifikat und welche Vorteile sich daraus f\u00fcr deine Onlinekampagne ergeben.\u201c<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"http:\/\/goldbach.com\/app\/uploads\/2025\/12\/wemf-zertifikate.png\" alt class=\"lazyload img-responsive wp-image-12869\"\/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tarif\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-custom_color_8);--awb-flex-wrap:wrap;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Tarif f\u00fcr die Targetings bei Display- &amp; Video-Kampagnen<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div id=\"tablepress-69-scroll-wrapper\" class=\"tablepress-scroll-wrapper\">\n<table id=\"tablepress-69\" class=\"tablepress tablepress-id-69 tablepress-responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Targetings<\/th><th class=\"column-2\">Aufpreis auf CPM<\/th><th class=\"column-3\">Aufpreis auf CPCV <\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Demografisch<\/td><td class=\"column-2\">+ CHF 5<\/td><td class=\"column-3\">+ CHF 0.01<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Interest\/Intent<\/td><td class=\"column-2\">+ CHF 5<\/td><td class=\"column-3\">+ CHF 0.01<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Contextual <\/td><td class=\"column-2\">+ CHF 5<\/td><td class=\"column-3\">+ CHF 0.01<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Location <\/td><td class=\"column-2\">+ CHF 5<\/td><td class=\"column-3\">+ CHF 0.01<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Device<\/td><td class=\"column-2\">+ CHF 10<\/td><td class=\"column-3\">+ CHF 0.01<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Customized<\/td><td class=\"column-2\">+ CHF 10<\/td><td class=\"column-3\">+ CHF 0.01<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<!-- #tablepress-69 from cache --><\/div><\/div><\/div><\/div><\/div><div id=\"kontakt\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-no-small-visibility fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:23.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:23.52%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 kontakt-slider\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom awb-carousel--carousel\" data-layout=\"carousel\" data-autoplay=\"yes\" data-autoplayspeed=\"4000\" data-autoplaypause=\"no\" data-columns=\"1.0\" data-columnsmedium=\"0\" data-columnssmall=\"0\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" 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https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Lauren-Antelmann-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"588\" height=\"588\" 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https:\/\/goldbach.com\/app\/uploads\/2026\/03\/sanja-ruggiero-kontakt.jpg 588w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Jule-Heckler-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/svenja-dietrich.jpg 400w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271707%27%20viewBox%3D%270%200%202560%201707%27%3E%3Crect%20width%3D%272560%27%20height%3D%271707%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-200x133.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-300x200.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-400x267.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-600x400.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-768x512.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-800x533.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1024x683.jpg 1024w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1200x800.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-1536x1024.jpg 1536w, https:\/\/goldbach.com\/app\/uploads\/2026\/02\/Chiara-Pucci-scaled.jpg 2560w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-66x66.jpg 66w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-150x150.jpg 150w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-200x200.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-300x300.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-400x400.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-600x600.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-768x768.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt-800x800.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2025\/12\/Bonn-Egli-kontakt.jpg 1000w\" data-sizes=\"auto\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.47%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-flex-grow-medium:0;--awb-flex-shrink-medium:0;--awb-spacing-right-medium:1.47%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:0;--awb-flex-shrink-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;LTTetria Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>F\u00fcr eine erfolgreiche Online-Werbekampagne<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Wir unterst\u00fctzen dich bei der Planung deiner Werbekampagne.<\/h2><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-text-color:var(--awb-color1);\"><p>Egal, welche Ziele du verfolgst \u2013 wir haben das richtige Format f\u00fcr deine Kampagne. Lass uns gemeinsam die ideale L\u00f6sung f\u00fcr dich finden.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type kontakt-footer\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:var(--awb-color2);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"\/online\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Beratung von den Online-Expert*innen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6148,"parent":1089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1105","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Targeting: Erreiche die richtigen Menschen f\u00fcr deine Marke<\/title>\n<meta name=\"description\" content=\"Die Basis f\u00fcr Erfolg sind qualitative First-Party-Daten, die wir aus unserem eigenen Netzwerk und anderen vertrauensw\u00fcrdigen Quellen gewinnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/online\/targeting-data\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data &amp; 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