{"id":49379,"date":"2026-05-18T15:25:41","date_gmt":"2026-05-18T13:25:41","guid":{"rendered":"https:\/\/goldbach.com\/?page_id=49379"},"modified":"2026-06-15T14:25:29","modified_gmt":"2026-06-15T12:25:29","slug":"tv-is-engaging","status":"publish","type":"page","link":"https:\/\/goldbach.com\/de\/tv-is-engaging\/","title":{"rendered":"TV is engaging"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70vh;--awb-padding-top-small:25vh;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/tv-is-engaging-banner-e1780759975310.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:70px;--awb-margin-bottom-small:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.3066666666667%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.2266666666667%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:1.3066666666667%;--awb-spacing-left-medium:5.2266666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#81040a;--awb-margin-bottom:25px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:55px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;text-transform:none;font-size:1em;line-height:60px;\">Nur Fernsehen schafft die B\u00fchne f\u00fcr echte Aufmerksamkeit.<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-sticky-container\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"80px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:multiply;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-no mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-font-size:14px;--awb-text-transform:uppercase;--awb-gap:30px;--awb-justify-content:space-evenly;--awb-active-color:#81040a;--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:&quot;Inter&quot;;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:700;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"TV is engaging\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-tv-is-engaging\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-52112\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52112 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52112\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#attention\" class=\"awb-menu__main-a awb-menu__main-a_regular fusion-flex-link\"><span class=\"awb-menu__i awb-menu__i_main fusion-megamenu-icon\"><i class=\"glyphicon fa-angle-down fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"menu-text\">Echte Kontakte<\/span><\/a><\/li><li  id=\"menu-item-52113\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52113 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52113\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#big-screen\" class=\"awb-menu__main-a awb-menu__main-a_regular fusion-flex-link\"><span class=\"awb-menu__i awb-menu__i_main fusion-megamenu-icon\"><i class=\"glyphicon fa-angle-down fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"menu-text\">Gr\u00f6sse wirkt<\/span><\/a><\/li><li  id=\"menu-item-52114\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52114 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52114\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#vertrauen\" class=\"awb-menu__main-a awb-menu__main-a_regular fusion-flex-link\"><span class=\"awb-menu__i awb-menu__i_main fusion-megamenu-icon\"><i class=\"glyphicon fa-angle-down fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"menu-text\">Image-Schutz<\/span><\/a><\/li><li  id=\"menu-item-52115\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52115 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52115\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#shared-viewing\" class=\"awb-menu__main-a awb-menu__main-a_regular fusion-flex-link\"><span class=\"awb-menu__i awb-menu__i_main fusion-megamenu-icon\"><i class=\"glyphicon fa-angle-down fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"menu-text\">Gemeinsam Erleben<\/span><\/a><\/li><li  id=\"menu-item-52116\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52116 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52116\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#emotionale-tiefe\" class=\"awb-menu__main-a awb-menu__main-a_regular fusion-flex-link\"><span class=\"awb-menu__i awb-menu__i_main fusion-megamenu-icon\"><i class=\"glyphicon fa-angle-down fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"menu-text\">Emotionen aktivieren<\/span><\/a><\/li><li  id=\"menu-item-52117\"  class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-52117 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"52117\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"#profit\" class=\"awb-menu__main-a awb-menu__main-a_regular fusion-flex-link\"><span class=\"awb-menu__i awb-menu__i_main fusion-megamenu-icon\"><i class=\"glyphicon fa-angle-down fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"menu-text\">Aufmerksamkeit bezahlt<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div id=\"attention\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.47%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:5.88%;--awb-spacing-left-medium:1.47%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Echte Kontakte statt fl\u00fcchtige Klicks<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>W\u00e4hrend Social Media-Anzeigen im Sekundenbruchteil weggewischt werden, bietet der Big Screen im TV eine exklusive Sehsituation mit maximalem Fokus.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.94%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11.76%;--awb-spacing-left-medium:2.94%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"225\" title=\"echte-kontakte\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-300x225.png\" alt class=\"lazyload img-responsive wp-image-51236\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-200x150.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-400x300.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte-600x450.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/echte-kontakte.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-5 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Rocket\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Maximale Aufmerksamkeit<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Pre-Rolls erreichen nur 60% und In-Feed-Videos mickrige 17% des TV-Niveaus.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Trend-Check +14%<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>W\u00e4hrend Digital massiv einbricht, trotzt TV dem Trend und legt bei der Aufmerksamkeit zu.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/kurzstudie-attention-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-kosten-tief\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">G\u00fcnstiger als gedacht<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV wirkt beim TKP teurer. Pro aufmerksamer Sekunde ist es aber deutlich g\u00fcnstiger.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/aufmerksamkeit-als-zentraler-faktor-fuer-die-werbewirkung\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Innovation\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">H\u00f6chste Werbeerinnerung<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV (13%) und BVoD (20%) lassen Insta (1%) und TikTok (3%) bei der ungest\u00fctzten Werbeerinnerung weit hinter sich.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper col-lg-2 col-md-2 col-sm-2\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Audio-Matching\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">84% Detail-Erinnerung<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Zuschauer:innen erinnern sich an exakte Details der TV-Ad. Bei YouTube sind es nur 58%, Social Media verpufft sofort (0%).<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-margin-top:-30px;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>DAS FAZIT<\/strong><br \/>\nTV-Kontakte sind \u201cHigh-Attention-Kontakte\u201d. Du kaufst nicht nur Reichweite, sondern die tats\u00e4chliche Zeit und den Fokus deiner Zielgruppe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"big-screen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"480\" title=\"dominanz-big-screen\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png\" alt class=\"lazyload img-responsive wp-image-51230\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/dominanz-big-screen-1.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Der BIG-SCREEN-EFFEKT: Gr\u00f6sse wirkt<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Marken brauchen eine B\u00fchne. Kein Smartphone schl\u00e4gt die Brillanz des Fernsehers.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Schweizer-Karte\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">5 Millionen Screens in der Schweiz<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>In 90% aller Haushalte. Im Schnitt 1,4 Ger\u00e4te pro TV-Haushalt.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-TV-ab-2025\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">70% TV-Dominanz<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Der Big Screen l\u00e4uft fast ausschliesslich f\u00fcr TV-Inhalte.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mediapulse.ch\/produkte\/tv-big-screen-data\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Starken\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">Maximale Wirkung dank Lean-Back-Modus<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Vollbild, Sound-On und entspannter Fokus sorgen f\u00fcr tiefe Markenverarbeitung.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vertrauen\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.5333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:6.5333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Vertrauensvorsprung und Image-Schutz<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>Werbung wirkt nur, wenn sie in einem seri\u00f6sen Umfeld stattfindet. TV bietet gepr\u00fcfte, professionelle Inhalte und damit maximale Sicherheit f\u00fcr deine Marke.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-star-filled\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">GLAUBW\u00dcRDIGKEIT<br \/>\nDie Nummer 1<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV-Werbung geniesst bei der Schweizer Bev\u00f6lkerung die h\u00f6chste Qualit\u00e4t und das gr\u00f6sste Vertrauen aller Bewegtbild-Medien.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Lautstarke\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SIGNALLING-EFFEKT<br \/>\nMacht Marken gross<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Wer im TV l\u00e4uft, wirkt sofort bekannter, beliebter und finanziell stark &#8211; ein Image-Boost, den Social Media nicht bieten kann.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/erfolgssignale-mit-dem-richtigen-mediamix-zu-mehr-markenstaerke\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Brandsafety-Kontextuell\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">BRAND SAFETY<br \/>\nImage-Schutz pur<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV-Werbung l\u00e4uft im erstklassigen Redaktions-Umfeld und hat hohe Akzeptanz. Deine Marke ist sicher vor riskantem User-Generated-Inhalten.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/wild-wie-wirken-werbekontakte-der-echten-welt\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"700\" title=\"vertrauen\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png\" alt class=\"lazyload img-responsive wp-image-51238\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27700%27%20viewBox%3D%270%200%20800%20700%27%3E%3Crect%20width%3D%27800%27%20height%3D%27700%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-200x175.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-400x350.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen-600x525.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/vertrauen.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"shared-viewing\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"shared-viewing\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png\" alt class=\"lazyload img-responsive wp-image-51231\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/shared-viewing.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Die Kraft des gemeinsamen Erlebens<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Shared viewing bringt Menschen zusammen. TV ist das Medium, das Menschen physisch vor einem Bildschirm zusammenbringt. Dieser soziale Kontext verst\u00e4rkt die Werbewirkung massiv.<\/p>\n<\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-3\" style=\"--awb-border-color:rgba(255,255,255,0);--awb-color:#81040a;--awb-border-color:rgba(255,255,255,0);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"23\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">H\u00d6HERE WERBEERINNERUNG<br \/>\nMarken bleiben deutlich st\u00e4rker im Ged\u00e4chtnis verhaften.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"15\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">MEHR MARKENVERTRAUEN<br \/>\nDas gemeinsame Erlebnis \u00fcbertr\u00e4gt sich positiv auf deine Marke.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"75\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\">H\u00d6HERE SPOT-SYMPATHIE<br \/>\nGeteilte Freude wirkt: Die Sympathie f\u00fcr Werbespots explodiert.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"emotionale-tiefe\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Markenaufbau mit Herz und G\u00e4nsehaut<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);\"><p>TV-Werbung wirkt nicht nur im Kopf, sondern wird k\u00f6rperlich sp\u00fcrbar. Die Kombination aus Bild, Ton und Storytelling erzeugt Emotionen und eine einzigartige Bindung.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Heart\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">EMOTIONS-SIEGER<br \/>\nEmotion verkauft<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Keine Werbeform emotionalisiert die Schweizer Bev\u00f6lkerung so stark wie TV. Und positive Gef\u00fchle machen nachweislich deutlich kauffreudiger.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2024\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Popcorn\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">LEAN-BACK-EFFEKT<br \/>\nEntspannt statt genervt<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Tv steht f\u00fcr Relaxen. W\u00e4hrend YouTube-Werbung st\u00f6rt und anspannt (Lean Froward), l\u00e4uft TV-Werbung gelernt, akzeptiert und entspannt mit.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/screenforce.de\/studie\/track-success\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Armbanduhr-Radiomessung\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">DIE GOLDENE STUNDE<br \/>\n18:00 - 22:00<\/h4><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Am Abend dringen emotionale Geschichten am besten durch. Perfekt kombiniert mit Storytelling, Humor und starkem Ton.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.screenforce.de\/studie\/follow-feelings\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"koerperlich-spuerbar\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png\" alt class=\"lazyload img-responsive wp-image-51237\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/koerperlich-spuerbar.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color1);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>DAS FAZIT<\/strong><br \/>\nFernsehen ist der Ort, an dem Aufmerksamkeit auf Emotion trifft. TV baut Marken nicht nur auf, es verankert sie im Herzen der Konsumenten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"profit\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.45%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.8%;--awb-spacing-left-medium:2.45%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"640\" title=\"for-profit\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png\" alt class=\"lazyload img-responsive wp-image-51234\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27640%27%20viewBox%3D%270%200%20800%20640%27%3E%3Crect%20width%3D%27800%27%20height%3D%27640%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-200x160.png 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-400x320.png 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit-600x480.png 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/06\/for-profit.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.6333333333333%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.6333333333333%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:1.6333333333333%;--awb-spacing-left-medium:1.6333333333333%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;\">Aufmerksamkeit bringt Profit<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);\"><p>Am Ende z\u00e4hlt der Erfolg. Aufmerksamkeit ist kein &#8222;Nice-to-have&#8220;, sondern die harte W\u00e4hrung, die direkt auf deine Verkaufszahlen und den ROI einzahlt. Wer hinsieht kauft auch ein.<\/p>\n<\/div><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-2 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Fortschritt\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">SALES-UPLIFT<br \/>\nMehr Sekunden = Mehr Umsatz<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>Studien von Lumen &amp; Ebiquity beweisen: Je l\u00e4nger eine Anzeige aktiv betrachtet wird, desto h\u00f6her ist der Abverkauf. TV liefert hier die stabilsten Werte.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-6 col-md-6 col-sm-6\"><div class=\"fusion-flip-box flip-up\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-icon-color:var(--awb-color8);--awb-background-color-front:rgba(182,31,52,0);--awb-title-front-color:var(--awb-color8);--awb-text-front-color:var(--awb-color8);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-no-circle\"><i aria-hidden=\"true\" class=\"gb-Kosten-hoch\"><\/i><\/div><h4 class=\"flip-box-heading without-text\" style=\"--h4_typography-font-family:&quot;Inter&quot;;--h4_typography-font-weight:400;--h4_typography-font-style:normal;--h4_typography-font-size:16px;\">LONG-TERM ROI<br \/>\nDer langfristige Treiber<\/h4><\/div><\/div><div class=\"flip-box-back\" style=\"--awb-icon-color:var(--awb-color8);\"><div class=\"flip-box-back-inner\">\n<p>TV verankert Marken im Langzeitged\u00e4chtnis und sorgt f\u00fcr den h\u00f6chsten Langzeit-ROI. W\u00e4hrend Kurz-Videos nur fl\u00fcchtige Impulse setzen, bleibt TV.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ebiquity.com\/research\/maximising-profit-through-attention-new-insights-for-media-leaders\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zur Studie<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9 fusion-animated\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-color8);--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\" data-animationType=\"zoomIn\" data-animationDuration=\"1.0\" data-animationDelay=\"0.6\" data-animationOffset=\"top-into-view\"><p><strong>DAS FAZIT<\/strong><br \/>\n<span style=\"font-weight: 300;\">TV ist das Medium, das Menschen verbindet, Emotionen weckt und Marken ein sicheres, grossfl\u00e4chiges Zuhause bietet. Es ist ein Ort, an dem Marken zu Erlebnissen werden. Nutze die gr\u00f6sste B\u00fchne der Schweiz f\u00fcr den Erfolg deiner Marke!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:150px;--awb-padding-bottom:150px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/goldbach.com\/app\/uploads\/2026\/04\/Grosses_G-800x800.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.96%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.96%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:1.96%;--awb-spacing-left-medium:1.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Inter&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;line-height:1;\">Myth Busters<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.45%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:0px;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:2.45%;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInRight\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 sm-text-align-center\" style=\"--awb-text-color:var(--awb-color1);--awb-width:80%;--awb-width-small:100%;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-is-intersecting=\"true\">\n<div class=\"relative w-full overflow-visible\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none &#091;&amp;:has(&#091;data-writing-block&#093;)&gt;*&#093;:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-&#091;calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))&#093; scroll-mt-&#091;calc(var(--header-height)+min(200px,max(70px,20svh)))&#093;\" dir=\"auto\" data-turn-id=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-turn-id-container=\"request-WEB:55fd0ab6-6b2b-4007-9229-6ae7b6304afc-1\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 &#091;--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))&#093; @w-sm\/main:&#091;--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))&#093; @w-lg\/main:&#091;--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:40rem&#093; @w-lg\/main:&#091;--thread-content-max-width:48rem&#093; mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring &#091;.text-message+&amp;&#093;:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"ec4d149e-1bfe-47db-83fd-22c7b726789d\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"93\" data-is-last-node=\"\" data-is-only-node=\"\">TV-MYTHEN IM FAKTEN-CHECK<br \/>\nWas wirklich stimmt und warum Fernsehen st\u00e4rker wirkt denn je.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-&#091;46px&#093; justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"contents\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-&#091;calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))&#093;\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Niemand schaut mehr lineares Fernsehen.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>In der Schweiz nutzen t\u00e4glich noch immer rund 4,4 Millionen Personen klassische TV-Programme. Die durchschnittliche Verweildauer liegt bei stabilen 170 Minuten pro Tag. TV bleibt das Massenmedium mit der h\u00f6chsten stabilen Tagesreichweite.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Dank Replay-TV wird Werbung sowieso nur \u00fcbersprungen.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Das \u201eVorspul-Paradies\u201c hat sich ge\u00e4ndert. Seit der fl\u00e4chendeckenden Einf\u00fchrung des neuen Replay-Werbemodells wird Werbung gezielt beim Start, Pausieren oder Vorspulen eingeblendet. Werbevermeidung ist technisch schwieriger und f\u00fcr die Sender kommerziell messbar geworden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Werbung ist viel zu teuer und lohnt sich nicht.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV ist der ROI-Champion im Schweizer Mediamix: Dank maximaler Reichweite und Vertrauen erzielt Fernsehen die h\u00f6chste Verkaufsaktivierung. Wer den CPO (Kosten pro Verkauf) betrachtet, sieht, dass TV rein digitale Kampagnen oft in den Schatten stellt und die rentabelste Investition bleibt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Im digitalen Zeitalter ist TV-Messung ungenau.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Die Schweiz hat mit dem Hybrid-Modell eines der modernsten und pr\u00e4zisesten Messsysteme weltweit. Es kombiniert Panel-Daten (menschliches Verhalten) mit Big Data (technische Signale der Set-Top-Boxen).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">YouTube ist f\u00fcr Video-Werbung genauso effektiv wie TV<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Gr\u00f6sse ist nicht alles: W\u00e4hrend YouTube oft nebenbei auf dem kleinen Smartphone-Screen l\u00e4uft, bietet TV das multisensorische Erlebnis auf dem \u201aBig Screen\u2018. In Sachen Glaubw\u00fcrdigkeit und Markensicherheit bleibt Fernsehen f\u00fcr Schweizer Experten die klare Nummer eins.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Werbung wirkt nur langfristig f\u00fcr den Markenaufbau.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV ist ein starker \u201eAktivator\u201c. Besonders in Kombination mit QR-Codes auf dem Screen oder Second-Screen-Nutzung (Handy w\u00e4hrend dem Fernsehen) f\u00fchrt TV-Werbung zu sofortigen Impulsk\u00e4ufen oder App-Downloads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Social Media Werbung ist effektiver als TV.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Die Werbeerinnerung ist bei TV deutlich h\u00f6her. W\u00e4hrend man an Social-Media-Ads in Millisekunden vorbeiscrollt, bietet der TV-Screen (auch der kleine) eine h\u00f6here Aufmerksamkeit (\u201eLeads\u201c vs. \u201eBrand Trust\u201c). Eine Screenforce-Studie best\u00e4tigt, dass die Werbeerinnerung bei TV-Angeboten bei rund 61 % liegt.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Spots m\u00fcssen extrem aufwendig und teuer produziert sein.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Authentizit\u00e4t schl\u00e4gt heute oft Hochglanz. Dank moderner KI-Tools und hochwertiger Smartphone-Produktionen k\u00f6nnen auch einfachere Spots im TV-Umfeld sehr gut funktionieren, solange die Botschaft und die Zielgruppenansprache stimmen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">Streaming hat das klassische Fernsehen l\u00e4ngst \u00fcberholt.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>TV dominiert das Bewegtbild: W\u00e4hrend die Schweiz t\u00e4glich \u00fcber 100 Minuten fernsieht, kommt YouTube gerade mal auf 21 Minuten. Auch bei der Reichweite liegt TV mit 54 % klar vor allen Streaming-Diensten. Fernsehen ist also nicht nur ein Begleitmedium, sondern das Kraftzentrum der Schweizer Mediennutzung.\u201c<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-left\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:rgba(182,31,52,0);--awb-background-image-front:url(&#039;https:\/\/goldbach.com\/app\/uploads\/2026\/05\/mythbuster-background-transparent-300x291.png&#039;);\"><div class=\"flip-box-front-inner\"><h3 class=\"flip-box-heading without-text\" style=\"--h3_typography-font-family:&quot;Inter&quot;;--h3_typography-font-weight:400;--h3_typography-font-style:normal;\">TV-Werbung wird von den Jungen gar nicht mehr wahrgenommen.<\/h3><\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Ein Paradoxon des digitalen Zeitalters: Gerade die Jungen nehmen TV-Werbung intensiver wahr als Werbung auf sozialen Plattformen. Warum? Weil das Bild gr\u00f6sser, der Ton besser und die Aufmerksamkeit im entspannten Lean-Back-Modus h\u00f6her ist.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-49379","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TV is engaging - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/tv-is-engaging\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV is engaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/tv-is-engaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T12:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/11\/goldbach-media-relations-unternehmen-aussenansicht.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"8\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/tv-is-engaging\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/de\\\/tv-is-engaging\\\/\",\"name\":\"TV is engaging - 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