{"id":1,"date":"2025-03-03T13:30:19","date_gmt":"2025-03-03T12:30:19","guid":{"rendered":"http:\/\/goldbach.com\/?p=1"},"modified":"2025-12-14T15:57:50","modified_gmt":"2025-12-14T14:57:50","slug":"diese-kampagnen-stehen-auf-der-shortlist","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/","title":{"rendered":"Goldbach Crossmedia Award 2025: Diese Kampagnen stehen auf der Shortlist"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Die Nominierten f\u00fcr den diesj\u00e4hrigen Crossmedia Award stehen fest. Von den 19 eingereichten Kampagnen gehen nun 9 Kandidaten ins Rennen um einen Podestplatz.<\/strong><\/p>\n<p>19 Kampagnen aus verschiedenen Branchen wurden von namhaften Medienexpert*innen f\u00fcr den Crossmedia Award 2025 eingereicht. Unter der Leitung von Jurypr\u00e4sident Marco Taborelli hat die Fachjury folgende 9 Kandidaten f\u00fcr die Shortlist nominiert (in alphabetischer Reihenfolge):<\/p>\n<ul>\n<li><strong>Alinghi Red Bull Racing Kampagne 2024<\/strong> &#8211; Red Bull AG \/ phd Schweiz AG<\/li>\n<li><strong>Arosa macht Tr\u00e4ume wahr<\/strong> &#8211; Arosa Tourismus \/ Yoveo (Team Farner)<\/li>\n<li><strong>Die Lehrstellen-Kampagne f\u00fcr die Gen Z<\/strong> &#8211; login Berufsbildung AG \/ Webrepublic AG<\/li>\n<li><strong>Die Migros als Playmobil<\/strong> &#8211; Migros Supermarkt AG \/ Wirz Group<\/li>\n<li><strong>Die sch\u00f6nste Job-Perspektive der Welt.<\/strong> &#8211; SBB \/ Farner | Team Farner<\/li>\n<li><strong>Ein Tick besser. Ein Tick gr\u00fcner.<\/strong> &#8211; SBB \/ Contexta AG, HAVAS Switzerland<\/li>\n<li><strong>Raum voller M\u00f6glichkeiten<\/strong> &#8211; Migros Fachmarkt AG &#8211; micasa \/ INGO Z\u00fcrich \/ Ogilvy Switzerland<\/li>\n<li><strong>Ready! f\u00fcr Sex.<\/strong> &#8211; Bundesamt f\u00fcr Gesundheit \/ Rod Kommunikation AG<\/li>\n<li><strong>Werbung naja, Zins gut.<\/strong> &#8211; Bank Cler AG \/ Neu Creative Agency<\/li>\n<\/ul>\n<p>F\u00fcr die Vergabe von Gold, Silber und Bronze wurde die kreative Leitidee, die crossmediale Ausspielung sowie der Gesamterfolg der Kampagne bewertet. Dazu Marco Taborelli: \u201eEs ist jedes Jahr faszinierend zu sehen, wie unterschiedlich die eingereichten Kampagnen im Vorfeld bewertet werden \u2013 und wie die Jury am Entscheidungstag dennoch einen \u00fcberzeugenden Konsens findet.\u201c<\/p>\n<p><strong>Auszeichnung an der Award Night<\/strong><br \/>\nDie Gewinnerteams werden an der Award Night von Best of Swiss Web am Donnerstag, 3. April 2025 in der Eventlocation THE HALL in D\u00fcbendorf bei Z\u00fcrich ausgezeichnet. Der Goldbach Crossmedia Award f\u00f6rdert seit \u00fcber zwei Jahrzehnten die crossmediale Kommunikation in der Schweizer Medien- und Werbebranche und wird dieses Jahr zum 21. Mal verliehen.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-bottom:50px;\" target=\"_self\" href=\"\/events\/crossmedia-award\/gewinner\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zu den Cases<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[135],"kanal":[],"werbeform":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medienmitteilung","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diese Kampagnen stehen auf der Shortlist<\/title>\n<meta name=\"description\" content=\"Die Nominierten stehen fest. Von den 19 eingereichten Kampagnen gehen nun 9 Kandidaten ins Rennen um einen Podestplatz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldbach Crossmedia Award 2025: Diese Kampagnen stehen auf der Shortlist\" \/>\n<meta property=\"og:description\" content=\"Die Nominierten stehen fest. Von den 19 eingereichten Kampagnen gehen nun 9 Kandidaten ins Rennen um einen Podestplatz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T12:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T14:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2025\/09\/2025_cma_visual-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/goldbach.com\/de\/#\/schema\/person\/0642c4ea3ab1418bb033c75a83db9e54\"},\"headline\":\"Goldbach Crossmedia Award 2025: Diese Kampagnen stehen auf der Shortlist\",\"datePublished\":\"2025-03-03T12:30:19+00:00\",\"dateModified\":\"2025-12-14T14:57:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/\"},\"wordCount\":770,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/goldbach.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/09\/2025_cma_visual-1-scaled.jpg\",\"keywords\":[\"CrossmediaAward\"],\"articleSection\":[\"Medienmitteilung\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/\",\"url\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/\",\"name\":\"Diese Kampagnen stehen auf der Shortlist\",\"isPartOf\":{\"@id\":\"https:\/\/goldbach.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldbach.com\/de\/medienmitteilung\/diese-kampagnen-stehen-auf-der-shortlist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldbach.com\/app\/uploads\/2025\/09\/2025_cma_visual-1-scaled.jpg\",\"datePublished\":\"2025-03-03T12:30:19+00:00\",\"dateModified\":\"2025-12-14T14:57:50+00:00\",\"description\":\"Die Nominierten stehen fest. 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