{"id":27806,"date":"2023-03-28T17:07:02","date_gmt":"2023-03-28T15:07:02","guid":{"rendered":"https:\/\/goldbach.com\/?p=27806"},"modified":"2026-04-15T15:20:02","modified_gmt":"2026-04-15T13:20:02","slug":"advanced-tv-studie-2023","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/studien\/advanced-tv-studie-2023\/","title":{"rendered":"Advanced TV Studie 2023"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Zum sechsten Mal f\u00fchrte Goldbach ihre j\u00e4hrliche DACH-Studie zur Nutzung und Verbreitung von Connected TV durch. Die Auswertung ergab: Connected TV geniesst weiterhin in allen werberelevanten Zielgruppen eine sehr hohe Bekanntheit und die Zusatzfunktionen werden von zwei Dritteln der Befragten genutzt. Ebenfalls sehr hoch ist die Werbewahrnehmung auf dem Medium.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/app\/uploads\/2025\/12\/goldbach-advanced-tv-studie-2023_ch.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Studie zum Download<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":47,"featured_media":27807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[245,248],"kanal":[79],"werbeform":[50],"class_list":["post-27806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studien","tag-advancedtv","tag-studie","kanal-online","werbeform-advanced-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advanced TV Studie 2023<\/title>\n<meta name=\"description\" content=\"Advanced TV Studie: Goldbach hat die Advanced TV Studie durchgef\u00fchrt. 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