{"id":40750,"date":"2026-03-04T14:43:38","date_gmt":"2026-03-04T13:43:38","guid":{"rendered":"https:\/\/goldbach.com\/?p=40750"},"modified":"2026-03-10T10:19:17","modified_gmt":"2026-03-10T09:19:17","slug":"jubilaeum-feldschloesschen-interview","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/best-cases\/jubilaeum-feldschloesschen-interview\/","title":{"rendered":"Jubil\u00e4um Feldschl\u00f6sschen \u2013 Interview"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Alles Gute zum Jubil\u00e4um, Feldschl\u00f6sschen<\/h2>\n<p>Seit mehr als 20 Jahren gehen Feldschl\u00f6sschen und Goldbach gemeinsame Wege. Die Traditionsbrauerei gibt es sogar schon seit 1876. Am 8. Februar dieses Jahres feierte sie ihr 150. Jubil\u00e4um \u2013 und wir feierten mit. Als Gratulation und Zeichen unserer langj\u00e4hrigen Zusammenarbeit schalteten wir eine Anzeige (sehe Bild oben) im Jubil\u00e4umsmagazin von Feldschl\u00f6sschen.<\/p>\n<p>Wir nutzten die Gelegenheit und fragten <strong>Lukas Basista, Head of Media bei Feldschl\u00f6sschen<\/strong>, warum das Unternehmen Werbung schaltet:<\/p>\n<p><strong>Was bedeutet f\u00fcr dich und Feldschl\u00f6sschen Werbung?<\/strong><\/p>\n<p>Werbung ist f\u00fcr uns ein integrierter Bestandteil unseres Marketing- und Kommunikationsmixes. Wir setzen sie neben anderen Kommunikationsmassnahmen wie Events, Promotionen oder Produktplatzierungen ein, um unsere Marken und Produkte bei unseren Zielgruppen bekannt zu machen und Vertrauen aufzubauen. Ziel ist es, kurz- und mittelfristig den Abverkauf zu steigern.<\/p>\n<p><strong>Wieso sollte eine Marke deiner Meinung nach TV-Werbung buchen?<\/strong><\/p>\n<p>Das h\u00e4ngt von Marke, Zielgruppe, Zielsetzung und verf\u00fcgbaren Investitionen ab.<\/p>\n<p>TV hat jedoch einige Vorteile wie:<\/p>\n<ul>\n<li>Hohe Reichweite in breiten Zielgruppen<\/li>\n<li>Reichweite l\u00e4sst sich schnell aufbauen und \u00fcber einen l\u00e4ngeren Zeitraum skalieren<\/li>\n<li>Hohe Aufmerksamkeit und in der Kombination aus Bild und Ton auf einem Big Screen auch hohe Effektivit\u00e4t<\/li>\n<li>Nationale Abdeckung<\/li>\n<\/ul>\n<p><strong>Was gef\u00e4llt dir in der Zusammenarbeit mit Goldbach?<\/strong><\/p>\n<p>Goldbach ist f\u00fcr uns ein professioneller Vermarktungspartner. Die Strukturen und Prozesse sind etabliert und funktionieren reibungslos. Besonders sch\u00e4tzen wir die M\u00f6glichkeit, verschiedene Mediengattungen und Massnahmen aus einer Hand zu planen \u2013 von TV \u00fcber Out-of-Home (OOH) und Radio bis Digital. Zudem pflegen wir einen direkten und unkomplizierten Austausch mit unseren Ansprechpartnern.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2>Werbung buchen? Melde dich.<\/h2>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/goldbach.com\/de\/ueberblick-loesungen\/beratung-anfordern\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Kontaktiere uns<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":40706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[54],"kanal":[],"werbeform":[],"class_list":["post-40750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-tvnews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 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