{"id":47759,"date":"2026-04-16T20:00:29","date_gmt":"2026-04-16T18:00:29","guid":{"rendered":"https:\/\/goldbach.com\/?p=47759"},"modified":"2026-04-21T15:41:48","modified_gmt":"2026-04-21T13:41:48","slug":"goldbach-crossmedia-award-2026-brack-gewinnt-gold","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/medienmitteilung\/goldbach-crossmedia-award-2026-brack-gewinnt-gold\/","title":{"rendered":"Goldbach Crossmedia Award 2026: \u00abUnboxing Football\u00bb von Brack.Alltron gewinnt Gold"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p><strong>Brack ist der Gewinner des diesj\u00e4hrigen Goldbach Crossmedia Award. Mit \u00abUnboxing Football\u00bb setzte sich der Onlineh\u00e4ndler gemeinsam mit den Agenturen brinkertl\u00fcck und Mediaschneider an der heutigen Best of Swiss Web Award Night gegen 29 weitere nominierte Kampagnen durch.<\/strong><\/p>\n<p>Die pr\u00e4mierte Kampagne verbindet E-Commerce mit Live-Sport und \u00fcbertr\u00e4gt das bekannte \u00abUnboxing\u00bb-Prinzip, das Auspacken eines Pakets, in die Welt des Fussballs. Rund um die Brack Super League wurde die Idee emotional inszeniert und f\u00fcr Fans sowohl im Stadion als auch digital erlebbar gemacht.<\/p>\n<p>Im Zentrum stand die direkte Verkn\u00fcpfung von Spielgeschehen und Einkauf: W\u00e4hrend laufender Spiele wurden in Echtzeit exklusive Angebote aktiviert, abgestimmt auf zentrale Momente auf dem Spielfeld. So entstand eine unmittelbare Verbindung zwischen Stadionerlebnis und digitaler Shoppingwelt.<\/p>\n<p>Die Kampagne wurde konsequent crossmedial umgesetzt. Neben Social Media, Online-Formaten und TV kamen auch (D)OOH-Fl\u00e4chen sowie Print-Inserate zum Einsatz. Auch in den Stadien war \u00abUnboxing Football\u00bb pr\u00e4sent. Dies zeigte sich in Bandenwerbungen und Stadion-TV sowie in gebrandeten Ballstehlen und der markanten Brack-Paket-Balls\u00e4ule, die den Spielball auf das Feld brachte.<\/p>\n<p>Erg\u00e4nzend setzte Brack auf kontinuierlichen Content auf eigenen Kan\u00e4len. Dazu geh\u00f6rten unter anderem Newsletter und Blogbeitr\u00e4ge sowie interaktive Formate wie Verlosungen und die Dealplattform \u00ab90-Minuten-Deal\u00bb. Des Weiteren verlagerte Brack ausgew\u00e4hlte B2B-Events in die Stadien der Brack Super League und band die Mitarbeitenden durch einen Anlass mit rund 1\u2019300 Teilnehmenden in der Swissporarena Luzern ein.<\/p>\n<p>Mit \u00abUnboxing Football\u00bb zeigte Brack am Goldbach Crossmedia Award, wie sich TV, Online-Formate, Aussenwerbung, Print, E-Commerce und Live-Sport zu einem integrierten Markenerlebnis verbinden.<\/p>\n<p>Neben der Gewinnerkampagne wurden an der Award Night in der Eventlocation THE HALL auch die Zweit- und Drittplatzierten sowie der Publikumsliebling ausgezeichnet.<\/p>\n<ul>\n<li><strong>Silber<\/strong> ging an<strong> \u00ab100 Jahre Migros\u00bb<\/strong> von Migros Supermarkt AG und die Agenturen Wirz Group, AGESE Agency, Teil.ch GmbH, tit-pit GmbH, JEFF Z\u00fcrich AG, Suki GmbH, Mutabor Design GmbH, Apps with Love AG sowie dentsu Switzerland AG.<\/li>\n<li><strong>Bronze<\/strong> gewann <strong>\u00abDas Spiel deines Lebens\u00bb<\/strong> vom Fonds f\u00fcr Verkehrssicherheit und Family AG.<\/li>\n<li>Der <strong>Publikumspreis<\/strong> wurde an<strong> \u00abDu bisch mir wichtig &#8211; Herzenssong \u00fcber Geschwisterliebe\u00bb<\/strong> vom F\u00f6rderverein f\u00fcr Kinder mit seltenen Krankheiten von Manuela Stier verliehen.<\/li>\n<\/ul>\n<p>Weitere Informationen zu den Gewinnern und Shortlist-Nominierten k\u00f6nnen \u00a0aufgerufen werden.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":47438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[135],"kanal":[],"werbeform":[],"class_list":["post-47759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medienmitteilung","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 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