{"id":48841,"date":"2026-05-13T09:24:04","date_gmt":"2026-05-13T07:24:04","guid":{"rendered":"https:\/\/goldbach.com\/?p=48841"},"modified":"2026-06-19T21:20:30","modified_gmt":"2026-06-19T19:20:30","slug":"business-lunch-m6","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/event\/business-lunch-m6\/","title":{"rendered":"Business Lunch M6"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><h2>Hinter den Kulissen von M6: Trends, Insights und Perspektiven<\/h2>\n<p>Goldbach Media organisierte am 5. Mai in Lausanne einen exklusiven Lunch mit der kommerziellen Leitung der Groupe M6. Eine besondere Gelegenheit, gemeinsam mit Entscheidungstr\u00e4ger*innen aus Mediaagenturen und Marketingabteilungen der Westschweiz einen Werbemarkt im Wandel zu entschl\u00fcsseln.<\/p>\n<p>W\u00e4hrend seines Referats sprach <strong>J\u00e9r\u00f4me Fouqueray<\/strong> (Programmleiter) \u00fcber die sehr positive Dynamik der Groupe M6, getragen von neuen Gesichtern und weiterhin steigenden Reichweiten. \u00abUnsere Strategie wird auch k\u00fcnftig starke Ereignisse wie Live-Events, Shows und Sport mit leistungsstarken hybriden Formaten kombinieren, verst\u00e4rkt durch Streaming und soziale Netzwerke, um die Verbindung zur Schweiz weiter zu st\u00e4rken und eine historische Beziehung fortzuf\u00fchren, die seit 2002 besteht.\u00bb<\/p>\n<p><strong>Annabelle Guilly<\/strong> (Studienleiterin) hob ihrerseits besonders hervor, dass \u00abM6 Unlimited anl\u00e4sslich dieses Events das Vergn\u00fcgen hatte, erste Insights aus der Studie Tendances 2026 zu teilen.\u00bb Sie zeigte auf, wie wichtig es \u00abin dieser Zeit der Unsicherheit und Beschleunigung geworden ist, aufkommende Trends und tiefgreifende Ver\u00e4nderungen zu verstehen, die das Verhalten und die Erwartungen der Konsument*innen nachhaltig ver\u00e4ndern. In diesem globalen Kontext ist es f\u00fcr Marken eine echte Herausforderung, Optimismus zu vermitteln und Geschichten einer w\u00fcnschenswerten Zukunft zu erz\u00e4hlen. Eine umso strategischere Herausforderung, da der Pessimismus gegen\u00fcber der Zukunft die Konsumlust stagnieren l\u00e4sst.\u00bb<\/p>\n<p>Drei grosse Trends zeichnen sich ab und spiegeln neue individuelle und gesellschaftliche Bed\u00fcrfnisse wider, um die Verbindung zwischen Marken und Konsument*innen zu st\u00e4rken:<\/p>\n<ul>\n<li>Adaptive Resilienz, um ein Gef\u00fchl von Kontrolle und Sicherheit zu vermitteln<\/li>\n<li>Mikrowelten in all ihren Facetten, um das eigene Umfeld \u00abim kleinen Rahmen\u00bb selbst zu regulieren<\/li>\n<li>Strategische Auszeiten, um mentale \u00dcberlastung zu reduzieren, zu entschleunigen und neue Energie zu tanken<\/li>\n<\/ul>\n<p>Beim Lunch im Anschluss an die Pr\u00e4sentationen hatten unsere G\u00e4ste zudem die M\u00f6glichkeit, sich mit <strong>Carole Blois Pelras<\/strong> (Verkaufsleiterin) auszutauschen und diese Themen in einem informelleren Rahmen zu vertiefen.<\/p>\n<p>\u00dcber die Zahlen hinaus zeigen diese Gespr\u00e4che vor allem die beschleunigten Ver\u00e4nderungen im Markt und die Notwendigkeit f\u00fcr Marken, sich bereits heute aktiv damit auseinanderzusetzen. Die Frage ist l\u00e4ngst nicht mehr, ob sich TV ver\u00e4ndert, sondern wie schnell Marken bereit sind, sich daran anzupassen.<\/p>\n<h2>Impressionen vom Event<\/h2>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\" data-limit=\"3\" data-page=\"1\"><div style=\"margin:-5px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-9 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-scaled.jpeg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-scaled.jpeg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-scaled.jpeg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"IMG_6729\" aria-label=\"IMG_6729\" class=\"lazyload img-responsive wp-image-48852\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-200x267.jpeg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-400x533.jpeg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-600x800.jpeg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-800x1067.jpeg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-1200x1600.jpeg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6729-scaled.jpeg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-scaled.jpeg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-scaled.jpeg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-scaled.jpeg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"IMG_6728\" aria-label=\"IMG_6728\" class=\"lazyload img-responsive wp-image-48851\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-200x267.jpeg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-400x533.jpeg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-600x800.jpeg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-800x1067.jpeg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-1200x1600.jpeg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6728-scaled.jpeg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-scaled.jpeg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-scaled.jpeg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-scaled.jpeg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"IMG_6726\" aria-label=\"IMG_6726\" class=\"lazyload img-responsive wp-image-48850\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-200x267.jpeg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-400x533.jpeg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-600x800.jpeg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-800x1067.jpeg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-1200x1600.jpeg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6726-scaled.jpeg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none awb-gallery-item-hidden\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-scaled.jpeg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-scaled.jpeg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-scaled.jpeg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"IMG_6724\" aria-label=\"IMG_6724\" class=\"lazyload img-responsive wp-image-48849\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-200x267.jpeg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-400x533.jpeg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-600x800.jpeg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-800x1067.jpeg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-1200x1600.jpeg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/IMG_6724-scaled.jpeg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none awb-gallery-item-hidden\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-scaled.jpg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"20260505_121948\" aria-label=\"20260505_121948\" class=\"lazyload img-responsive wp-image-48848\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-200x267.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-400x533.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-600x800.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-800x1067.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-1200x1600.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121948-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none awb-gallery-item-hidden\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-scaled.jpg\" width=\"2560\" height=\"1920\" alt=\"\" title=\"20260505_121937\" aria-label=\"20260505_121937\" class=\"lazyload img-responsive wp-image-48847\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271920%27%20viewBox%3D%270%200%202560%201920%27%3E%3Crect%20width%3D%272560%27%20height%3D%271920%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-400x300.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-600x450.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-800x600.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-1200x900.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_121937-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none awb-gallery-item-hidden\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-scaled.jpg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"20260505_115100\" aria-label=\"20260505_115100\" class=\"lazyload img-responsive wp-image-48846\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-200x267.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-400x533.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-600x800.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-800x1067.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-1200x1600.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115100-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none awb-gallery-item-hidden\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-scaled.jpg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"20260505_115048\" aria-label=\"20260505_115048\" class=\"lazyload img-responsive wp-image-48845\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-200x267.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-400x533.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-600x800.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-800x1067.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-1200x1600.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115048-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none awb-gallery-item-hidden\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-scaled.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-scaled.jpg\" data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-scaled.jpg\" width=\"1920\" height=\"2560\" alt=\"\" title=\"20260505_115031\" aria-label=\"20260505_115031\" class=\"lazyload img-responsive wp-image-48844\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-200x267.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-400x533.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-600x800.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-800x1067.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-1200x1600.jpg 1200w, https:\/\/goldbach.com\/app\/uploads\/2026\/05\/20260505_115031-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 397px, (min-width: 712px) 595px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><div class=\"fusion-loading-container fusion-clearfix awb-gallery-posts-loading-container\">\n\t\t\t\t<div class=\"fusion-loading-spinner\">\n\t\t\t\t\t<div class=\"fusion-spinner-1\"><\/div>\n\t\t\t\t\t<div class=\"fusion-spinner-2\"><\/div>\n\t\t\t\t\t<div class=\"fusion-spinner-3\"><\/div>\n\t\t\t\t<\/div><div class=\"fusion-loading-msg\"><em>Loading the next set of gallery items...<\/em><\/div><\/div><div class=\"awb-gallery-buttons\"><a href=\"#\" class=\"fusion-button button-flat button-default fusion-button-default-size awb-gallery-load-more-btn\">Load More<\/a><\/div><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><h2>Interessiert?<\/h2>\n<p>M\u00f6chtest du mehr \u00fcber die Strategie der Groupe M6 erfahren? Kontaktiere unser Team:<\/p>\n<\/div><div class=\"team-filter\" data-lazy-load=\"yes\" data-randomize-elements=\"yes\" data-cards-per-row=\"2\" id=\"team-filter-6aa5d4e31c6a5\">\n    <input type=\"hidden\" name=\"hide_filters\" value=\"\" \/>\n    <input type=\"hidden\" name=\"preselected_ids\" value=\"36920, 36664, 36843\" \/>\n    <input type=\"hidden\" name=\"preselected_categories\" value=\"\" \/>\n    <input type=\"hidden\" name=\"show_load_more\" value=\"yes\" \/>\n    <div class=\"filters\">\n                <div class=\"filter\" data-filter=\"company\">\n            <input type=\"hidden\" name=\"company\" value=\"\" \/>\n            <div class=\"chip\" role=\"group\" aria-label=\"Unternehmensfilter\">\n                <span class=\"chip__label\">Unternehmen<\/span>\n                <div class=\"chip__selection hidden\" data-chip-selection>\n                    <span class=\"chip__value hidden\" data-chip-value><\/span>\n                    <span class=\"chip__count hidden\" data-chip-count><\/span>\n                    <button class=\"chip__clear chip__clear-btn hidden\" type=\"button\" title=\"Auswahl l\u00f6schen\" data-clear>\n                        <svg class=\"chip__clear-btn\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                            <path\n                            class=\"chip__clear-btn\"\n                            d=\"M55.1 73.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L147.2 256 9.9 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L192.5 301.3 329.9 438.6c12.5 12.5 32.8 12.5 45.3 0s-12.5-32.8 0-45.3L237.8 256 375.1 118.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192.5 210.7 55.1 73.4z\" \/>\n                        <\/svg>\n                        <span class=\"sr-only\">Auswahl l\u00f6schen<\/span>\n                    <\/button>\n                <\/div>\n                <button class=\"chip__caret\" type=\"button\" aria-haspopup=\"listbox\" aria-expanded=\"false\" data-trigger>\n               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class=\"option-count\">3<\/span>\n                            <\/button>\n                        <\/li>\n                        \n                                        \n                <\/ul>\n            <\/div>\n        <\/div>\n        \n                <div class=\"filter\" data-filter=\"city\">\n            <input type=\"hidden\" name=\"city\" value=\"\" \/>\n            <div class=\"chip\" role=\"group\" aria-label=\"City Filter\">\n                <span class=\"chip__label\">Stadt<\/span>\n                <div class=\"chip__selection hidden\" data-chip-selection>\n                    <span class=\"chip__value hidden\" data-chip-value><\/span>\n                    <span class=\"chip__count hidden\" data-chip-count><\/span>\n                    <button class=\"chip__clear chip__clear-btn hidden\" type=\"button\" title=\"Auswahl l\u00f6schen\" data-clear>\n                        <svg class=\"chip__clear-btn\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                            <path\n                            class=\"chip__clear-btn\"\n                            d=\"M55.1 73.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L147.2 256 9.9 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L192.5 301.3 329.9 438.6c12.5 12.5 32.8 12.5 45.3 0s-12.5-32.8 0-45.3L237.8 256 375.1 118.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192.5 210.7 55.1 73.4z\" \/>\n                        <\/svg>\n                        <span class=\"sr-only\">Auswahl l\u00f6schen<\/span>\n                    <\/button>\n                <\/div>\n                <button class=\"chip__caret\" type=\"button\" aria-haspopup=\"listbox\" aria-expanded=\"false\" data-trigger>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                    <path\n                        d=\"M169.4 374.6c12.5 12.5 32.8 12.5 45.3 0l160-160c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192 306.7 54.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l160 160z\" \/>\n                    <\/svg>\n                    <span class=\"sr-only\">Dropdown \u00f6ffnen<\/span>\n                <\/button>\n            <\/div>\n\n            <div class=\"dropdown\" role=\"listbox\" aria-label=\"Stadt\" tabindex=\"-1\" data-dropdown>\n                <ul class=\"list\">\n                                            <li>\n                            <button class=\"option-btn\" role=\"option\" data-value=\"Lausanne\" data-label=\"Lausanne\" data-count=\"3\"\n                                aria-selected=\"false\">\n                                <span class=\"option-label\">Lausanne<\/span><span class=\"option-count\">3<\/span>\n                            <\/button>\n                        <\/li>\n                        \n                                        \n                <\/ul>\n            <\/div>\n        <\/div>\n        \n                <div class=\"filter\" data-filter=\"media_genre\">\n            <input type=\"hidden\" name=\"media_genre\" value=\"\" \/>\n            <div class=\"chip\" role=\"group\" aria-label=\"Mediengattungsfilter\">\n                <span class=\"chip__label\">Mediengattung<\/span>\n                <div class=\"chip__selection hidden\" data-chip-selection>\n                    <span class=\"chip__value hidden\" data-chip-value><\/span>\n                    <span class=\"chip__count hidden\" data-chip-count><\/span>\n                    <button class=\"chip__clear chip__clear-btn hidden\" type=\"button\" title=\"Auswahl l\u00f6schen\" data-clear>\n                        <svg class=\"chip__clear-btn\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                            <path\n                            class=\"chip__clear-btn\"\n                            d=\"M55.1 73.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L147.2 256 9.9 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L192.5 301.3 329.9 438.6c12.5 12.5 32.8 12.5 45.3 0s-12.5-32.8 0-45.3L237.8 256 375.1 118.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192.5 210.7 55.1 73.4z\" \/>\n                        <\/svg>\n                        <span class=\"sr-only\">Auswahl l\u00f6schen<\/span>\n                    <\/button>\n                <\/div>\n                <button class=\"chip__caret\" type=\"button\" aria-haspopup=\"listbox\" aria-expanded=\"false\" data-trigger>\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\">\n                    <path\n                        d=\"M169.4 374.6c12.5 12.5 32.8 12.5 45.3 0l160-160c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L192 306.7 54.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l160 160z\" \/>\n                    <\/svg>\n                    <span class=\"sr-only\">Dropdown \u00f6ffnen<\/span>\n                <\/button>\n            <\/div>\n\n            <div class=\"dropdown\" role=\"listbox\" aria-label=\"Mediengattung\" tabindex=\"-1\" data-dropdown>\n                <ul class=\"list\">\n                                            <li>\n                            <button class=\"option-btn\" role=\"option\" data-value=\"tv\" data-label=\"TV\" data-count=\"3\"\n                                aria-selected=\"false\">\n                                <span class=\"option-label\">TV<\/span><span class=\"option-count\">3<\/span>\n                            <\/button>\n                        <\/li>\n                        \n                                    <\/ul>\n            <\/div>\n        <\/div>\n        \n                <div class=\"filter\">\n            <input type=\"text\" name=\"q\" class=\"filter-input\" placeholder=\"Suche\" value=\"\" \/>\n        <\/div>\n        \n                <div>\n            <a href=\"#\" class=\"js-reset-filters\">Alle zur\u00fccksetzen<\/a>\n        <\/div>\n            <\/div>\n    \n    <div class=\"team-filter-result\">\n        \n        <ul class=\"card-grid\">\n            \n                        <li class=\"team-card\">\n                <div class=\"card-flip\">\n\n                    <div class=\"image-wrap\">\n                        <img\n                            loading=\"lazy\"\n                            decoding=\"async\"\n                            width=\"400\" \n                            height=\"300\"\n                            title=\"Bastian Roncalli\"\n                            alt=\"Bastian Roncalli\"\n                            src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/roncalli-bastian-150x150.jpg\"\n                            data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/roncalli-bastian-150x150.jpg\"\n                            class=\"img-responsive img-with-aspect-ratio lazyautosizes lazyloaded\"\n                            data-parent-fit=\"cover\"\n                            srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/roncalli-bastian-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/01\/roncalli-bastian-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/01\/roncalli-bastian.jpg 400w\"\n                            data-sizes=\"auto\"\n                            data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"\n                            sizes=\"auto, 340px\"\n                        \/>\n                    <\/div>\n\n                    <div class=\"text-stack\">\n                        <!-- FRONT: default visible state -->\n                        <div class=\"card-face card-front\">\n                            \n                            <h5>Bastian Roncalli<\/h5>\n                            <p>Head of Key Account Management<\/p>\n\n                                                            <p>Goldbach Media AG Lausanne<\/p>\n                                                        \n                        <\/div>\n\n                        <!-- BACK: revealed on hover\/focus -->\n                        <div class=\"card-face card-back\">\n                            \n                            <h5>Bastian Roncalli<\/h5>\n\n                            <div class=\"card-buttons\">\n                                <p><a href=\"#\" data-post-id=\"36664\" class=\"email-button reveal-btn mailadresse\" data-type=\"email\">\n                                    E-Mail anzeigen                                <\/a><\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/li>\n            \n                        <li class=\"team-card\">\n                <div class=\"card-flip\">\n\n                    <div class=\"image-wrap\">\n                        <img\n                            loading=\"lazy\"\n                            decoding=\"async\"\n                            width=\"400\" \n                            height=\"300\"\n                            title=\"Claire Boyer\"\n                            alt=\"Claire Boyer\"\n                            src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-150x150.jpg\"\n                            data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-150x150.jpg\"\n                            class=\"img-responsive img-with-aspect-ratio lazyautosizes lazyloaded\"\n                            data-parent-fit=\"cover\"\n                            srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-400x300.jpg 400w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-600x450.jpg 600w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-768x576.jpg 768w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer-800x600.jpg 800w, https:\/\/goldbach.com\/app\/uploads\/2026\/03\/goldbach-group-ag_Claire_Boyer.jpg 1024w\"\n                            data-sizes=\"auto\"\n                            data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"\n                            sizes=\"auto, 340px\"\n                        \/>\n                    <\/div>\n\n                    <div class=\"text-stack\">\n                        <!-- FRONT: default visible state -->\n                        <div class=\"card-face card-front\">\n                            \n                            <h5>Claire Boyer<\/h5>\n                            <p>Key Account Manager<\/p>\n\n                                                            <p>Goldbach Media AG Lausanne<\/p>\n                                                        \n                        <\/div>\n\n                        <!-- BACK: revealed on hover\/focus -->\n                        <div class=\"card-face card-back\">\n                            \n                            <h5>Claire Boyer<\/h5>\n\n                            <div class=\"card-buttons\">\n                                <p><a href=\"#\" data-post-id=\"36920\" class=\"email-button reveal-btn mailadresse\" data-type=\"email\">\n                                    E-Mail anzeigen                                <\/a><\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/li>\n            \n                        <li class=\"team-card\">\n                <div class=\"card-flip\">\n\n                    <div class=\"image-wrap\">\n                        <img\n                            loading=\"lazy\"\n                            decoding=\"async\"\n                            width=\"400\" \n                            height=\"300\"\n                            title=\"L\u00e9a Arona\"\n                            alt=\"L\u00e9a Arona\"\n                            src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/lea-arona-150x150.jpg\"\n                            data-orig-src=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/lea-arona-150x150.jpg\"\n                            class=\"img-responsive img-with-aspect-ratio lazyautosizes lazyloaded\"\n                            data-parent-fit=\"cover\"\n                            srcset=\"https:\/\/goldbach.com\/app\/uploads\/2026\/01\/lea-arona-200x150.jpg 200w, https:\/\/goldbach.com\/app\/uploads\/2026\/01\/lea-arona-300x225.jpg 300w, https:\/\/goldbach.com\/app\/uploads\/2026\/01\/lea-arona.jpg 400w\"\n                            data-sizes=\"auto\"\n                            data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"\n                            sizes=\"auto, 340px\"\n                        \/>\n                    <\/div>\n\n                    <div class=\"text-stack\">\n                        <!-- FRONT: default visible state -->\n                        <div class=\"card-face card-front\">\n                            \n                            <h5>L\u00e9a Arona<\/h5>\n                            <p>Key Account Manager<\/p>\n\n                                                            <p>Goldbach Media AG Lausanne<\/p>\n                                                        \n                        <\/div>\n\n                        <!-- BACK: revealed on hover\/focus -->\n                        <div class=\"card-face card-back\">\n                            \n                            <h5>L\u00e9a Arona<\/h5>\n\n                            <div class=\"card-buttons\">\n                                <p><a href=\"#\" data-post-id=\"36843\" class=\"email-button reveal-btn mailadresse\" data-type=\"email\">\n                                    E-Mail anzeigen                                <\/a><\/p>\n                                                                <p><a href=\"#\" data-post-id=\"36843\" class=\"email-button reveal-btn telefonnummer\" data-type=\"phone\">\n                                    Telefonnummer anzeigen                                <\/a><\/p>\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n            <\/li>\n                    <\/ul>\n    <\/div>\n\n    <div class=\"team-filter-load-more-container\">\n\n        <button type=\"button\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type load-more\">\n            <span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mehr laden<\/span>\n        <\/button>\n    <\/div>\n\n    <div class=\"loader-container\" style=\"display: none;\">\n        <div class=\"spinner\"><\/div>\n    <\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":49579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[839],"tags":[54],"kanal":[30],"werbeform":[],"class_list":["post-48841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","tag-tvnews","kanal-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M6 in Lausanne: Trends, Insights und neue Perspektiv<\/title>\n<meta name=\"description\" content=\"Beim Business Lunch von Goldbach Media und der Groupe M6 standen Konsumtrends, Mediennutzung und neue Chancen f\u00fcr Marken im Fokus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/event\/business-lunch-m6\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Lunch M6\" \/>\n<meta property=\"og:description\" content=\"Beim Business Lunch von Goldbach Media und der Groupe M6 standen Konsumtrends, Mediennutzung und neue Chancen f\u00fcr Marken im Fokus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/event\/business-lunch-m6\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T07:24:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T19:20:30+00:00\" \/>\n<meta property=\"og:image\" 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