{"id":54325,"date":"2026-07-10T15:17:28","date_gmt":"2026-07-10T13:17:28","guid":{"rendered":"https:\/\/goldbach.com\/?p=54325"},"modified":"2026-07-10T15:22:00","modified_gmt":"2026-07-10T13:22:00","slug":"screenforce-schweiz-studie-2026","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/studien\/screenforce-schweiz-studie-2026\/","title":{"rendered":"Screenforce Schweiz Studie 2026: TV wirkt entlang des gesamten Sales Funnels"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationtype=\"fadeInLeft\" data-animationduration=\"1.0\" data-animationdelay=\"0.3\" data-animationoffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>Die aktuelle <strong>Screenforce Schweiz Studie<\/strong> zeigt: Strategische Mediaplanende setzen TV heute nicht mehr nur f&uuml;r den Markenaufbau ein, sondern bewusst entlang des gesamten Sales Funnels &ndash; von der Markenbekanntheit bis zur Verkaufsf&ouml;rderung.<\/p>\n<p>F&uuml;r die Studie f&uuml;hrte das Institut f&uuml;r Kommunikation und Marketing (IKM) der Hochschule Luzern im Auftrag von <strong>Screenforce Schweiz<\/strong> eine qualitative Fokusgruppenstudie mit strategischen Mediaplanenden aus Schweizer Mediaagenturen durch. Die Ergebnisse wurden am <a href=\"https:\/\/screenforce.ch\/sf-events\/screenforce-day-2026\/\" target=\"_blank\" rel=\"noopener\"><strong>Screenforce Day 2026<\/strong><\/a> erstmals pr&auml;sentiert und stehen nun als Whitepaper zur Verf&uuml;gung.<\/p>\n<p>Den vollst&auml;ndigen Beitrag mit allen Studienergebnissen sowie das Whitepaper zum kostenlosen Download findest du auf der <a href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2026\/\"><strong>Website von Screenforce Schweiz<\/strong><\/a>.<\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type download\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/screenforce.ch\/screenforce-studie-schweiz-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jetzt Beitrag lesen<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":54328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[248],"kanal":[30],"werbeform":[48,49],"class_list":["post-54325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studien","tag-studie","kanal-tv","werbeform-linear-tv","werbeform-replay-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Screenforce Schweiz Studie 2026:<\/title>\n<meta name=\"description\" content=\"Die neue Screenforce Studie zeigt: Mediaplanende setzen TV heute nicht mehr nur f\u00fcr den Markenaufbau ein, sondern bewusst entlang des gesamten Sales Funnels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/studien\/screenforce-schweiz-studie-2026\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Screenforce Schweiz Studie 2026: TV wirkt entlang des gesamten Sales Funnels\" \/>\n<meta property=\"og:description\" content=\"Die neue Screenforce Studie zeigt: Mediaplanende setzen TV heute nicht mehr nur f\u00fcr den Markenaufbau ein, sondern bewusst entlang des gesamten Sales Funnels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/studien\/screenforce-schweiz-studie-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T13:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" 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