{"id":64216,"date":"2026-10-01T05:30:30","date_gmt":"2026-10-01T03:30:30","guid":{"rendered":"https:\/\/goldbach.com\/?p=64216"},"modified":"2026-09-30T21:11:05","modified_gmt":"2026-09-30T19:11:05","slug":"david-schaerer-wird-jurypraesident-des-goldbach-crossmedia-awards","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/medienmitteilung\/david-schaerer-wird-jurypraesident-des-goldbach-crossmedia-awards\/","title":{"rendered":"David Sch\u00e4rer wird Jurypr\u00e4sident  des Goldbach Crossmedia Awards"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Seit 23 Jahren zeichnet der Goldbach Crossmedia Award Kampagnen aus, die Medien intelligent vernetzen und ihre Zielgruppen relevant sowie wirkungsvoll erreichen. Im Fokus stehen Kommunikationsl\u00f6sungen, bei denen einzelne Kan\u00e4le nicht isoliert eingesetzt werden, sondern sich in ihrer Wirkung erg\u00e4nzen und zu einer \u00fcberzeugenden Gesamtidee beitragen. Der Award w\u00fcrdigt damit die strategische und kreative Qualit\u00e4t crossmedialer Kampagnen und ist Teil des Kreativrankings von m&amp;k.<\/p>\n<p>Mit David Sch\u00e4rer \u00fcbernimmt nun ebenfalls ein Kenner der Schweizer Kommunikations- und Medienbranche den Vorsitz.<\/p>\n<p>Sch\u00e4rer leitete die Public-Relations-Unit von Jung von Matt\/Limmat, bevor er 2007 die Agentur Rod gr\u00fcndete und bis 2019 f\u00fchrte. Er ist Mitglied des Art Directors Club Schweiz, doziert zu Campaigning und wurde mehrfach ausgezeichnet, unter anderem mit mehreren Effies sowie als \u00abWerber des Jahres 2021\/22\u00bb. Seit Herbst 2024 f\u00fchrt er die Agentur DS Studio in Z\u00fcrich.<\/p>\n<p>Mit dem Goldbach Crossmedia Award verbindet Sch\u00e4rer auch eine pers\u00f6nliche Geschichte: 2007 erhielt er f\u00fcr die Kampagne \u00abV-TEAM\u00bb f\u00fcr die Unilever-Marke Knorr selbst einen Award.<\/p>\n<p>\u00abDer Crossmedia Award war eine Pionierleistung und hat sich zum Klassiker der Strategie- und Kreativauszeichnungen etabliert. Pers\u00f6nlich freue ich mich auf die Diskussionen in der Jury \u00fcber best in class Vernetzungsstrategien\u00bb, meint David Sch\u00e4rer.<\/p>\n<p>Christoph Marty, CEO der Goldbach Group zur \u00dcbergabe des Pr\u00e4sidiums: \u00abMarco Taborelli hat den Goldbach Crossmedia Award mit grossem Engagement und einem feinen Gesp\u00fcr f\u00fcr herausragende Kampagnen massgeblich mitgestaltet. F\u00fcr seine Treue, sein Engagement und die klare Hand in der Jurierung \u00fcber die Jahre danke ich ihm herzlich. Mit David Sch\u00e4rer \u00fcbernimmt eine Pers\u00f6nlichkeit das Pr\u00e4sidium, die Kreativit\u00e4t, crossmediale Wirkung und die Schweizer Medienlandschaft aus eigener Erfahrung kennt. Ich freue mich, dass wir ihn als Nachfolger gewinnen konnten und auf die Impulse, die er in die Weiterentwicklung des Awards einbringen wird.\u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":64224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[135],"kanal":[],"werbeform":[],"class_list":["post-64216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medienmitteilung","tag-crossmediaaward"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>David Sch\u00e4rer wird Jurypr\u00e4sident des Goldbach Crossmedia Awards - Goldbach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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