{"id":64327,"date":"2026-10-01T17:00:33","date_gmt":"2026-10-01T15:00:33","guid":{"rendered":"https:\/\/goldbach.com\/?p=64327"},"modified":"2026-10-01T17:05:13","modified_gmt":"2026-10-01T15:05:13","slug":"granini-sooo-goodini","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/best-cases\/granini-sooo-goodini\/","title":{"rendered":"Granini \u2013 Sooo goodini"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"1.0\" data-animationDelay=\"0.3\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:20px;\"><p>Die Traditionsmarke Granini positionierte sich nach l\u00e4ngerer Abwesenheit mit der Kampagne \u00absooo goodini\u00bb wieder im TV. Wir haben die Kampagne mit einer effekTV-Studie begleitet und unter anderem den Ad Recall, das Markenimage und die Kaufabsicht gemessen.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type download\" style=\"--awb-margin-bottom:50px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/goldbach.com\/de\/best-case\/granini\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Zum Case<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":63982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[170,371],"kanal":[30],"werbeform":[48],"class_list":["post-64327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-cases","tag-case","tag-featured","kanal-tv","werbeform-linear-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Granini \u2013 Sooo goodini<\/title>\n<meta name=\"description\" content=\"Die Traditionsmarke Granini positionierte sich nach l\u00e4ngerer Abwesenheit mit der Kampagne \u00absooo goodini\u00bb wieder im TV. Wir haben die Wirkung der Kampagne gemessen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldbach.com\/de\/best-cases\/granini-sooo-goodini\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Granini \u2013 Sooo goodini\" \/>\n<meta property=\"og:description\" content=\"Die Traditionsmarke Granini positionierte sich nach l\u00e4ngerer Abwesenheit mit der Kampagne \u00absooo goodini\u00bb wieder im TV. Wir haben die Wirkung der Kampagne gemessen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldbach.com\/de\/best-cases\/granini-sooo-goodini\/\" \/>\n<meta property=\"og:site_name\" content=\"Goldbach\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T15:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T15:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldbach.com\/app\/uploads\/2026\/09\/Granini_mood3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"952\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bolliger Lukas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bolliger Lukas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/\"},\"author\":{\"name\":\"Bolliger Lukas\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/#\\\/schema\\\/person\\\/281f21715a0fb50f7f62d87deba7a6a6\"},\"headline\":\"Granini \u2013 Sooo goodini\",\"datePublished\":\"2026-10-01T15:00:33+00:00\",\"dateModified\":\"2026-10-01T15:05:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/\"},\"wordCount\":1053,\"publisher\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/Granini_mood3.png\",\"keywords\":[\"Case\",\"Featured\"],\"articleSection\":[\"Best Cases\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/\",\"url\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/\",\"name\":\"Granini \u2013 Sooo goodini\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/goldbach.com\\\/de\\\/best-cases\\\/granini-sooo-goodini\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldbach.com\\\/app\\\/uploads\\\/2026\\\/09\\\/Granini_mood3.png\",\"datePublished\":\"2026-10-01T15:00:33+00:00\",\"dateModified\":\"2026-10-01T15:05:13+00:00\",\"description\":\"Die Traditionsmarke Granini positionierte sich nach l\u00e4ngerer Abwesenheit mit der Kampagne \u00absooo goodini\u00bb wieder im TV. 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