{"id":64580,"date":"2026-10-16T10:25:08","date_gmt":"2026-10-16T08:25:08","guid":{"rendered":"https:\/\/goldbach.com\/?p=64580"},"modified":"2026-10-16T10:31:26","modified_gmt":"2026-10-16T08:31:26","slug":"neue-eigentuemerin-fuer-die-goldbach-tochter-eisbach-media","status":"publish","type":"post","link":"https:\/\/goldbach.com\/de\/medienmitteilung\/neue-eigentuemerin-fuer-die-goldbach-tochter-eisbach-media\/","title":{"rendered":"Neue Eigent\u00fcmerin f\u00fcr die  Goldbach-Tochter eisbach.media"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1224px;margin-left: calc(-2% \/ 2 );margin-right: calc(-2% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0.98%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0.98%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0.98%;--awb-spacing-left-medium:0.98%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.98%;--awb-spacing-left-small:0.98%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft eisbach.media GmbH an die Bauer Media Group.<\/strong><\/p>\n<p>Im Zuge ihrer strategischen Fokussierung auf die Schweiz ver\u00e4ussert die Goldbach Group ihr auf die Vermarktung von Digital-out-of-Home-Werbung spezialisiertes M\u00fcnchner Tochterunternehmen eisbach.media an die Bauer Media Group. Beide Unternehmen arbeiten bis zum Closing unver\u00e4ndert und eigenst\u00e4ndig weiter. \u00dcber den Kaufpreis haben die Parteien Stillschweigen vereinbart. Der Vollzug der Transaktion (Closing) steht unter dem Vorbehalt beh\u00f6rdlicher Genehmigung.<\/p>\n<p>Die eisbach.media ist 2025 aus der ehemaligen Goldbach Germany GmbH hervorgegangen. Das Unternehmen bietet Werbetreibenden und Mediaagenturen Zugang zu einem stetig wachsenden Netzwerk digitaler Werbefl\u00e4chen an hochfrequentierten Standorten in ganz Deutschland. Zum Portfolio z\u00e4hlen unter anderem Premium-Inventare in Einkaufszentren sowie DCLPs an Lades\u00e4ulen, die insbesondere im Bereich von Retail und Handel platziert sind. Neben der klassischen Buchung erm\u00f6glicht eisbach.media zudem auch den programmatischen Einkauf von Digital-Out-of-Home-Kampagnen.<\/p>\n<p>Die Bauer Media Group ist ein europaweit t\u00e4tiges Medienunternehmen mit Hauptsitz in Hamburg. Das in f\u00fcnfter Generation familiengef\u00fchrte Unternehmen ist in den Bereichen Publishing, Audio und Aussenwerbung t\u00e4tig und baut mit Bauer Media Outdoor seine dritte Gesch\u00e4ftss\u00e4ule weiter aus. Mit der \u00dcbernahme erh\u00e4lt die Bauer Media Group Zugang zum deutschen Digital-Out-of-Home-Markt und st\u00e4rkt ihre Pr\u00e4senz in einem wichtigen Markt f\u00fcr europ\u00e4ische Werbekunden.<\/p>\n<p>Christoph Marty, CEO der Goldbach Group, zum Verkauf: \u00abMit Bauer Media \u00fcbernimmt eine langfristig orientierte Eigent\u00fcmerin, die das Gesch\u00e4ft von eisbach.media weiterentwickeln kann. Ich bin \u00fcberzeugt, dass Claudia Zayer mit ihrem Team bei der Bauer Media Group den erfolgreichen Weg fortsetzen wird und danke ihr f\u00fcr den Aufbau der letzten Jahre.\u00bb<\/p>\n<p>Claudia Zayer, Gesch\u00e4ftsf\u00fchrerin von eisbach.media: \u00abDie eisbach.media hat sich in den vergangenen eineinhalb Jahren in Deutschland erfolgreich etabliert und starke Beziehungen zu Kunden und Agenturen aufgebaut. Die \u00dcbernahme durch die Bauer Media Group ist eine grosse Anerkennung f\u00fcr die Leistung unseres Teams und schafft ein starkes Fundament f\u00fcr die weitere Entwicklung unseres Gesch\u00e4fts. Gemeinsam werden wir unsere Expertise im DOOH-Bereich nutzen und unsere Netzwerke gezielt weiter ausbauen.\u00bb<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":64611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[338],"kanal":[],"werbeform":[],"class_list":["post-64580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medienmitteilung","tag-goldbachgroup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Neue Eigent\u00fcmerin f\u00fcr die Goldbach-Tochter eisbach.media - Goldbach<\/title>\n<meta name=\"description\" content=\"Die Goldbach Group AG verkauft ihre deutsche Tochtergesellschaft 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